Marketing 101

The ANA breaks down the percentage of programmatic ad spending devoted to a variety of device types, including desktop, mobile and tablet, OOH, and CTV.

Roku shares survey results from Luth Research that identify the types of content that users turn to streaming TV for, and how this contrasts with those users’ expectations for social media content.

WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.

Roku shares the results of a survey study conducted by Luth Research that uncovers the moods experienced by people in their use of TV versus social media.

Business technology provider Deluxe shares data that reveals which products and services foster the most and least brand loyalty.

Learn the sequential process for choosing a new MarTech tool.

Learn six steps for effectively implementing MarTech tools.

Across the media landscape, advertisers and marketers are encountering a seismic shift in media consumption patterns. Fragmentation is a challenge and an opportunity. It is one that is reshaping the traditional ways we reach audiences.

PACO Collective shares survey data revealing the frequency with which members of generation Z research brand’s commitment to inclusive causes as well as how such commitments are reflected in brands’ choice of partners.

PACO Collective shares survey data revealing the issues that members of generation Z most want brands to take a strand on.

Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.

ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements.

Working from definitions first laid out by Charlene Li and Josh Bernhoff in their landmark book “Marketing in the Groundswell,” ANA instructor Neil Feinstein breaks down the varieties of social media users into six categories.

If you’re trying to develop new ways of approaching a business problem, consider the “judo flip” method for generating fresh ideas.

ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”

The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.

Learn some of the key approaches for leveraging each of these social media platforms.

During his opening remarks at the 2024 Masters of Marketing Conference, ANA CEO Bob Liodice shared the results of an edition of The CMO Survey in which those senior marketing leaders identified the challenges they face on the contemporary marketing landscape.

The Alliance for Inclusive and Multicultural Marketing shares survey data that illuminates the relative proportion of support for inclusive marketing among consumers.

ANA instructor George Stenitzer explains how to tailor your content marketing to each phase of the buyer’s journey, including which media types to use at each phase.