Marketing 101

Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.

Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.

In this video, Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.

Ready to crack the code on TikTok success? In this webinar, learn about the strategies that are helping these brands crush it with creator collaborations, build authentic connections, and see real results.

As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, we’ll explore effective strategies for marketing to older adults while avoiding common pitfalls. Senior staff from the ANA Center for Ethical Marketing will highlight relevant guidelines from the ANA Ethical Code of Best Practices. Jessica Prell, Advisor, Fraud Prevention Programs for AARP will also share insights on prevalent frauds targeting older adults and provide tips to identify, prevent, and report scams.

In an era of rapidly evolving marketing landscapes, generative AI stands out as a transformative force. Learn how AI adopters are experiencing 70% increased revenue and a 28% reduction in costs by implementing hyper-personalization and automation.

AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.

In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.

In this video, Procter & Gamble's Marc Pritchard shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.

Procter & Gamble shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.

How can brands use humor to connect with consumers?

Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.

How can my brand connect with baby boomers?

How can my brand leverage personas for more effective, targeted marketing?

The Influencer Pay Equity Guide is a collaborative initiative by the ANA, 4A's, and PR Council designed to address the significant compensation disparities and challenges faced by BIPOC and marginalized creators in the influencer marketing industry.

Artificial intelligence has great potential to reshape the role of marketing procurement. Here's how procurement professionals can prepare to harness that change to their benefit.

The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.

Macquarie US Equity Research charts the growth of retail media ad spending since 2014 and forecasts its future growth all the way out to 2029.

In 2024, account-based marketing (ABM) is table stakes for B2B marketers. A tried-and-true ABM strategy is foundational for connecting with clients and prospects in a targeted, relevant way — but it’s not the only B2B marketing strategy. Setting your brand apart from the rest and driving real, sustainable growth requires more.

Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.