Marketing 101

How can my brand reach rural populations, or those with agricultural focuses?

During a session at a December 2024 meeting of the ANA’s Marketing Futures Committee, integrated marketing agency Inspira shared background information on generation Alpha and gave advice for how to cultivate meaningful connections with this emerging age cohort.

In partnership with Nimbly, marketing agency PACO Collective recently conducted a study of generation Z’s attitudes toward inclusivity and shared some of its findings at a December 2024 meeting of the ANA’s Marketing Futures Committee.

Every holiday season, the perennial question for businesses is: how can we maximize growth while maintaining sustainable, diversified revenue streams? Affiliate marketing offers a powerful solution, yet the running perception of this channel often narrows it down to last-click, coupon-driven models. This is a missed opportunity, particularly when brands should be thinking about diversification — not just in their partner types but in how they plan, execute, and adapt during the busiest time of the year.

These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.

A comprehensive examination of how brands can use behavioral science and nudge theory to ethically influence customer behavior while preserving freedom of choice, featuring practical applications and case studies that demonstrate the power of small environmental changes to drive significant behavioral outcomes.

In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.

How can I assure myself and my marketing team are up-to-speed in our marketing skills?

The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.

SeeHer and Culture+ Group explored the importance of inclusivity in healthcare advertising and shared best practices in driving meaningful representations across the industry.

Like test-driving a vehicle before purchasing, pilot campaigns allow marketers to start small while gathering information to make informed decisions. By leaning into data, marketers can implement data-driven pilot programs that provide key insights to efficiently and effectively grow their business.

The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. The ANA’s bombshell Programmatic Media Supply Chain Transparency Report, and Adalytics’ scathing research on the ineffectiveness of traditional brand safety tools have brought about a paradigm shift.

How can I encourage loyalty within my customer base?

In ad tech, we love our three-letter acronyms — you've got DSPs, SSPs, CDPs, and DMPs. We obsess over click-through rates (CTRs) and customer acquisition costs (CAC), and the three-letter list goes on. But as our attention spans shrink, our acronyms do, too. The most important ones for the future will have just two letters, and the most obvious one is AI (artificial intelligence).

The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.

Venable provided a status update on legal trends related to generative AI and shared the ANA’s recommendations for using the tool in marketing in a compliant way.

How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?

Explore this comprehensive content package filled with practical tools, step-by-step playbooks, and customizable templates designed to help marketers organize their budgets.

Amazon Ads shares best practices for creating audio ads that drive engagement, brand recall, and purchase intent.