Marketing 101

Krista Sande-Kerback offered platform-agnostic solutions to tame the AI beast.

Riham El-Lakany, former CMO and CCO at BJC HealthCare, and Eric Feige, managing director at VShift, discussed why having a composable technology infrastructure is beneficial, and how to sell it internally and get stakeholders to believe in and align with it.

In this video, Riham El-Lakany, former CMO and CCO at BJC HealthCare, and Eric Feige, managing director at VShift, discussed why having a composable technology infrastructure is beneficial, and how to sell it internally and get stakeholders to believe in and align with it.

Riham El-Lakany, former chief marketing and communications officer at BJC HealthCare, offered recommendations on how to sell a composable MarTech infrastructure internally.

During a session at a May 2024 meeting of the ANA’s Commerce Marketing Committee, consultant and analyst Andrew Lipsman shared eight facts that illuminate what makes retail media so valuable and how to capitalize on it, as well as the challenges that still dog the channel.

Heineken shared its eight-pronged framework for engaging consumers across its online channels, using the recent revamp of its online journey to illustrate its application.

How are brands handling their segmentation strategies?

Learn how Schwab earned quick “street cred” among traders and proved that they were committed to providing the same — or better — technology, innovation, support, and education that they’d come to rely on from Ameritrade.

Even for organizations that are principled and well-intentioned, landing on the right brand purpose to adopt is a significant challenge, carrying with it the potentially disastrous risk of coming off as a hapless poseur, or worse, a cynical opportunist trying to lucratively curry favor with earnest consumers.

The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign’s key messages argued, “You know full well a vow of celibacy is not the answer.”

In this report, Marketing Architects identifies top challenges facing advertisers when measuring TV’s effectiveness and provides a playbook for solving them.

7-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.

R/GA explored the AI tools being used by today’s leading marketers and how they are being applied practically to redefine in-house creative capability.

Creator marketing has officially moved down funnel and become a true performance marketing channel. Whether they’re paid affiliate commissions, flat fees per post/video, consulting fees, or a combination of the three, today’s creators are motivated to increase their marketing partners’ sales.

Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.

In this video, Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.

The ANA shares survey data that sheds light on the most important criteria motivating a client’s choice of an agency, with cost topping the list.

During a session held at the ANA’s 2024 In-House Agency Conference, Securian Financial described the 21-step process its in-house agency has developed to streamline the process of responding to business partners’ requests.

In this video from the ANA’s 2024 In-House Agency Conference, Securian Financial described the 21-step process its in-house agency has developed to streamline the process of responding to business partners’ requests.

Douwe Bergsma, CMO at health care provider Piedmont, shares a framework for assessing the maturity of a modern marketer’s capabilities.