Marketing 101

In this video, the ANA and Kimberly-Clark shared broad learnings from the Programmatic Media Supply Chain Transparency study and recommendations on in-housing AdTech contracts.

The ANA and Kimberly-Clark shared broad learnings from the Programmatic Media Supply Chain Transparency study and recommendations on in-housing AdTech contracts.

Omnicom shares data that sheds light on how much Google, Meta, and Amazon dominate the advertising industry, with a projection for how this dominance will continue to grow in the coming years in the auction space for digital media.

Vanda Pharmaceuticals’ CMO shares a table that quantifies the value of the ten most valuable brands of 2023.

This paper explores the opportunities for brands to use customer analytics and the concept of customer centricity as a core business strategy in driving brand experience and growth.

During a session held at a May 2024 meeting of the ANA’s Nonprofit Organization Committee, audience members received recommendations on the use of technology and audience targeting (among other topics) from Jeffery Owens, territorial director of marketing at The Salvation Army USA, Western Territory.

It’s important to build a team that’s empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis.

Laquan Austion, VP of public policy for the ANA Government Relations team, covers key issues related to data privacy and outlines how the ANA is leading an effort to protect consumer rights while enabling our industry to continue providing enriching experiences.

Cumulus Media shares Nielsen data that illustrates how radio and TV have competed for the 18-49 age demographic over time, noting that radio assumed dominance starting in 2022.

Cumulus Media shares Nielsen data that quantifies the incremental lift in reach gained from adding radio to a campaign’s channel mix.

Cumulus Media shares Nielsen data that compares the age composition of radio and TV audiences.

Cumulus Media shares Nielsen data that quantifies the reach of marketing channels that include TV, video, and social media, with radio holding a dominant position.

Cumulus Media shares data that quantifies how recall for an audio ad is improved by diminishing the word count.

Sharon Harris, CEO and founder of The Sharon Harris Collective, shared insights from the ANA’s Programmatic Media Supply Chain Transparency study and provided actionable recommendations for B2B marketers to tackle the challenge of media waste.

Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.

In this video, Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.

The Hershey Company shares data that demonstrates the influence that creative exerts on metrics such as sales impact, relative to the influence of media and brand.

Jared Belsky from Acadia and Yogi Jashnani from Sky Zone explored an innovative approach to media purchasing that prioritizes client control, transparency, and direct relationships with publishers, challenging traditional agency-centric models.

Digital transformation and our “up & down" economy have made B2B brand leadership even more complex. The heightened emphasis on customer experience, changing data needs and regulations, rapidly emerging technologies, and “back to business” performance demands have turned up the heat. A panel of experts talked about what’s hot and how B2B brand marketers can find ways to be cool under pressure.

Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.