Marketing 101

As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.

Generative AI technology holds out the possibility of being able to replace traditional market research with vastly improved efficiencies of cost and time — a development with particular benefits for B2B marketers.

In this video, learn why generative AI technology holds out the possibility of being able to replace traditional market research with vastly improved efficiencies of cost and time — a development with particular benefits for B2B marketers.

Xerox’s Deena Piquion shared her tips for getting executive buy in when she launched an effort to take the Xerox brand in a new, more modern direction.

When deployed effectively, empathy can strengthen the quality and impact of marketing programs and increase customer loyalty. Using real-world examples, Ignite 360 CEO Rob Volpe demystified empathy and cleared up the misconceptions which can lead to mistakes in marketing strategy and messaging.

Direct mail boasts an ecosystem that has been humming for decades, and new technology has added valuable options for integrating direct mail seamlessly with other marketing channels.

As artificial intelligence (AI) continues to transform the marketing landscape, marketers need to stay ahead of the curve and leverage the power of AI to drive growth and innovation. AI is a top priority for you and the ANA. As such, we have been prioritizing our mission of providing important and powerful resources to enable members with the tools they need to enhance their AI knowledge and skills.

Molly Kaye, senior director of the Creative Studio at Northwestern Mutual, shared the company's 12-year evolution from a basic creative services team to a multi-location, technologically advanced video production unit.

This webinar showcased how to turn vast datasets into actionable insights that enhance customer segmentation, competitive intelligence, and personalized experiences.

In this webinar, Steve Thomas Leah Tracy from HYVE Brand Concierge examined the benefits of outsourcing tactical marketing services and what to look for in an outsourcing partner.

Learn the best practices for establishing governance for AI technologies in your organization, which are shared by Krista Sande-Kerback, formerly of IBM.

The term story mapping is used in a number of past and current contexts. It is most predominant as a component of agile software development, where it refers to the idea of grouping user “behaviors” (or stories) as a workflow to describe how software should behave.

The latest hold-up for Google’s plans to finally eliminate third-party cookies by the end of 2024 comes in response to more industry and regulatory pushback on Chrome’s alternative Privacy Sandbox solution and their initial test rollout that began January 2024 when it disabled third-party cookies for 30 million Chrome users, 1 percent of their three billion users worldwide.

The past year has been a rollercoaster for the LGBTQ+ community. We've seen a disheartening trend of businesses retracting their support and bowing to pressure from a vocal minority. This wave of boycotts and backlash has left many feeling disheartened and vulnerable. However, it's precisely during these challenging times that we must stand together, united in our resilience and unwavering in our hope.

A new book by Sebastian Munden and Matt Bourn includes a manifesto for anyone in marketing and advertising to adopt, putting their skills to promoting better choices, disconnecting value-creation from more stuff, accelerating economic productivity, and growing the businesses that will be central to a sustainable economy.

The role of a media buyer has shifted dramatically since the dawn of digital marketing. Gone are the days of phone negotiations for spots in local or national print. Today's buyers need to navigate a complex ecosystem, from the ad platforms such as DV360 and Meta to the burgeoning retail media networks of Amazon, Walmart, and the like.

Tapping into imaginative, innovative direct marketing tactics can help businesses create integrated and interactive omnichannel campaigns that don't break the bank.

David Fogarty, SVP of data excellence and privacy at the ANA, summarizes key takeaways from the 2023 edition of the Response Rate Report — one of the ANA’s most popular benchmarking reports every year.

In this webinar, uncover the secrets behind creating strong, emotional connections that turn customers into brand champions.

This article tackles the three main pitfalls to avoid when planning your data story.