Marketing 101

In this video, Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.

If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

How can my brand connect with African American audiences?

In this video, Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.

Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.

In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.

While more and more companies are embracing brand purpose, a reliable way of gauging the effect of such initiatives often remains elusive. Consider, however, the observations of three guests of the ANA Center for Brand Purpose’s Beyond Profit podcast. Below, they explain their philosophies of and approaches to measuring the impact of brand purpose on their organizations.

During a session at an ANA 1-Day Conference, an audience of college students learned about the 12 core marketing competencies from Torod Neptune, SVP of corporate marketing, brand, communications and CCO at Medtronic.

Improving performance is a journey. Marketers need to care about this. They must be curious and proactive. Media is often the largest marketing expenditure at most companies. Marketers need to "lean in" and be more active stewards of their media investments rather than delegating that entirely to their agencies. They need to dedicate time and people resources.

TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

In this webinar, learn about the various ways to plan, experiment, and effectively measure the impact of ads' creative on digital platforms to drive greater value for your organization.

In this article, Anteriad explores programmatic advertising, its various formats, and metrics that help measure success.

Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.

While brand purpose has become a requirement for companies seeking to appeal to younger generations of consumers, the pursuit of it can be haunted by the dark twin of purpose: purpose-washing. Fortunately, guests on the ANA Center for Brand Purpose’s Beyond Profit podcast periodically offer advice on how to avoid this danger, and three tips from the show follow below.

Borrowing from lessons he learned while on the agency side, Acadia’s Jared Belsky shared key questions client-side marketers can ask and important steps they can take to make both the RFP and the pitch process more fruitful.

Can marketing reconcile business performance and sustainability goals? Ekimetrics believes so, through the right marketing mix model.

Ekimetrics shares how brands can develop their measurement to capture and support both the granularity and immediacy of attribution, alongside the whole, long-term picture needed to steer marketing budgets to best effect.

Phillips 66’s employee resource groups (ERGs) are an extension of its commitment to integrating inclusion and diversity into the company culture and business practices.