PARTNER CONTRIBUTION
Three Stages to a Successful Scoping Season
How brand and procurement teams can run a scoping season that yields short- and long-term benefits
By Christopher DeMarco, Giles Woodhall
Scoping season is all about collaboration. Each stage is a chapter of this partnership story. This journey is about creating something effective together, where each plan, discussion, and decision matters. Here's how to do it.
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