Marketing 101

Artificial intelligence (AI), with its ability to consume and organize massive amounts of data, offers us an unparalleled and unbiased view into how an organization stands in the world. New AI platforms can offer competitive insights on how your organization and your competitors are discussed in news, blogs, forums, and social and owned channels. They can analyze trends, brands, behavior, sentiment, and channels at scale.

When addressing a social-technological challenge like AI, companies must approach it holistically, which means involving people, processes, and tools.

AI consulting firm CognitivePath describes the five stages that marketers should embark upon as they strive to incorporate generative AI into their work — stages that proceed from “Ad Hoc” all the way to “Pioneering,” the highest level of maturity.

Humor is a universal connector. It binds people together through moments of joy and entertainment — and in the case of advertising, it can help educate consumers without them feeling bored or “marketed to.” All marketers know that appealing to consumers is a delicate balance of resonant narratives and emotions.

TVision shares panel data that demonstrates ad-supported streaming’s sizable increase in viewership and that breaks down each major streamer’s share of time spent viewing.

TVision shares panel data that reveals which streaming services account for the largest share of multi-person viewing activity.

How can generative AI be used for business? How can it be used responsibly?

TVision shares data that quantifies how deep each streaming service’s household reach is and how that reach changed between H2 2022 and H1 2023.

Virtually all advertisers have formal contracts in place with their advertising agency partners. Most of these organizations have reviewed industry association contract templates and engaged outside legal counsel to review and customize agreement terms and conditions to satisfy their expectations.

The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience.

Generative AI, Metaverse, Cookie Deprecation, Commercial Surveillance, Data Brokers—these current hot topics have important data privacy implications for advertising. Join us as we unravel the complex and interwoven world of digital data privacy now. We’ll provide actionable insights, tools, legislative and enforcement updates to ensure your organization is aware of the latest privacy concerns. We will examine what ethical and legal considerations are important to factor in now. Join our expert panel as they delve into this critical set of issues to ensure protecting privacy is a priority.

The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior.

Healthcare is a universal need — and for everything to run smoothly, the behind-the-scenes activities and processes need to be constantly evolving to meet needs. For instance, how can AI be harnessed to create better data systems, which in turn ensure better care? Or how can employers promote and encourage employees to take care of their mental health?

Marketers continue to be overwhelmed by the amount of data they collect. A big part of the problem is that companies tend to acquire technology without thinking about the specific marketing goals and objectives for which the resulting data will be used. To tame the tech stack, CMOs and their teams need to do a better job of planning and figure out what the end game for the data is well before executing.

TV viewers are likely united in at least one thing: they have endured a bad ad experience marred by either too many repeat ads, irrelevant ads, or, gasp, an empty ad slot. To make a better customer experience, marketers need to understand that linear and CTV don't always work perfectly together, and a true cross-channel plan requires a bit of extra work.

R3 offers helpful definitions of some of the most important terms in the field of artificial intelligence.

SeQuel Response shares the results of a survey of over 400 consumers that identifies the types and amount of direct mail that they prefer receiving.

SeQuel Response shares the results of a survey of over 400 consumers that reveals how inundated they feel by different ad types.

R3 visualizes data from Gartner that breaks down the relative frequency with which tech leaders are applying AI to a host of use cases, from data analytics to marketing to customer service.

SeQuel Response shares the results of a survey of over 400 consumers that illuminates which ad types that they most prefer and most dislike.