Extreme Reach: How to Avoid CTV's Double Whammy | ANA


How to Avoid CTV's Double Whammy

What marketers can do to deliver a good user experience and remedy issues with under-delivery of ads in connected TV

TV viewers are likely united in at least one thing: they have endured a bad ad experience marred by either too many repeat ads, irrelevant ads, or, gasp, an empty ad slot. To make a better customer experience, marketers need to understand that linear and CTV don't always work perfectly together, and a true cross-channel plan requires a bit of extra work.