Coverage of the ANA Digital & Social Media Conference

Shocked to learn even its most loyal advocates weren’t aware that King’s Hawaiian sells things besides dinner rolls, the brand enlisted the help of celebrity chef Guy Fieri to launch a new campaign and introduce consumers to a side of King’s Hawaiian they hadn’t seen before.

Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.

In this video, Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.

With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.

With the rapid growth of digital commerce, marketers need to be better prepared to mine shoppable media opportunities.

With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this video, the team at Blue Chip shared some tips.

Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.

Mattel’s opportunity in a pandemic marketplace has been to create consumer value through play.

In this video, Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.

In this session, Steve Silvers, SVP Product at Neustar, discussed how his company helps advertisers reach their intended audiences where it matters and realize brand growth.

In this video, Steve Silvers, SVP Product at Neustar, discussed how his company helps advertisers reach their intended audiences where it matters and realize brand growth.

In this session, learn how Eli Lilly, working in partnership with Meredith and leveraging their proprietary insights, gained a better understanding of its patients in every aspect of their lives, leading to more resonant messaging and greater treatment effectiveness.

In this video, learn how Eli Lilly, working in partnership with Meredith and leveraging their proprietary insights, gained a better understanding of its patients in every aspect of their lives, leading to more resonant messaging and greater treatment effectiveness.

In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this session, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.

The ANA is commissioning a study to help marketers eliminate waste in programmatic media buying.

In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.

The Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.

Hershey used a live buying test to select a media agency for programmatic services.

In this video, the Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.

In this video, Marla Newman, EVP Digital Sales at Meredith, welcomed attendees to the 2021 ANA Digital & Social Media Conference.