Coverage of the ANA Digital & Social Media Conference

To regain the trust of the public and internet, United Airlines had to read the room and take calculated risks.

In this video, United Airlines’ Meg Mitchell outlined the three distinct eras for the brand’s social media efforts, the lessons learned during each of these eras, and provided some real-world examples of how those lessons have been put into practice.

Ambassador programs can be an effective way for companies to generate buzz and awareness about their products or services, increase their social media following, and ultimately drive sales. In this session, learn about everything you need to know to take your brand’s ambassador programs to the next level.

In this engaging session, learn how Folgers coffee collapsed the sales funnel, taking a heritage coffee brand from being virtually unknown among gen Z to selling out in three key markets within five days.

In this session, explore how to capitalize on TikTok for your brand's growth and delve into the best practices for keeping your audience captivated and engaged. This session promises a deep dive into the cutting-edge of social media marketing — from the company who is always on the cutting edge of culture.

Most marketers are aware of the inequities that plague the influencer industry, particularly for BIPOC and marginalized creators. In this session, walk through considerations that touch on planning, contract negotiation, usage terms, content approval, and payment.

Be specific in your influencer deliverables and guidelines to ensure an equitable partnership.

In this session, Best Buy and RQ Agency go behind the scenes of some top-performing creator/influencer campaigns. Discover best practices for TikTok influencer content and a blueprint for successful influencer brand campaigns.

In this session, learn how automotive giant Hyundai drove mass engagement, consideration, and excitement among African American consumers for its award-winning and game-changing electric vehicle the 2022 IONIQ 5.

MNTN’s Chief Customer Officer Chris Contreras is a featured speaker at the 2023 ANA Digital & Social Media Conference July 17–19 in Carlsbad, CA. ANA’s Senior Director of Influencer Marketing Leah Marshall sat down with Contreras for a pre-conference interview.

In this session, Google shared data-driven insights demonstrating the benefits of leveraging video.

This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines.

Lexus’ Lisa McQueen and GP Generate’s HL Gan shared how the Lexus brand is focusing on the Asian consumer, working to understand the challenges of marketing to this complex demographic, and developing creative solutions to connect with this increasingly important audience.

In this video, Lexus’ Lisa McQueen and GP Generate’s HL Gan shared how the Lexus brand is focusing on the Asian consumer, working to understand the challenges of marketing to this complex demographic, and developing creative solutions to connect with this increasingly important audience.

In this session, hear how the ANA is engaging with the current administration as Congress and state legislatures head toward mid-term elections and the hot issues impacting marketers from data privacy to digital advertising taxes and beyond.

In this session, hear how the ANA is engaging with the current administration as Congress and state legislatures head toward mid-term elections and the hot issues impacting marketers from data privacy to digital advertising taxes and beyond.

In this video, get a two-minute overview of the 2022 ANA Digital & Social Media Conference.

Verizon shared some of its approaches to elevating women in the field of esports.

Marketers can elevate the role of women in esports by supporting infrastructure development and engagement in gaming communities.

In this video, Verizon shared some of its approaches to elevating women in the field of esports.