Coverage of the ANA Digital & Social Media Conference

Nikhil Lai from Forrester discussed the retail media landscape, detailing its potential role and value in a brand's marketing mix, and providing guidance on how brands can make the most of retail media by thinking and operating holistically and with a long-term outlook.

In this video, Nikhil Lai from Forrester discussed the retail media landscape, detailing its potential role and value in a brand's marketing mix, and providing guidance on how brands can make the most of retail media by thinking and operating holistically and with a long-term outlook.

Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising, citing that Chipotle "may well be the single-best brand at leveraging emerging social platforms and finding highly creative ways to use them for maximum impact."

Chipotle’s digital strategies for supercharging brand fandom include thinking culture first and moving beyond the expected.

In this video, learn why Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising.

Google shared data-driven insights demonstrating the benefits of leveraging video.

Laura Martin from Needham & Company shared analysis on ad-driven public companies in the streaming, content, and tech industries.

In this video, Laura Martin from Needham & Company shared analysis on ad-driven public companies in the streaming, content, and tech industries.

This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines. Learn how the new guidelines will help bring greater clarity and consistency to key performance metrics and engagement rate calculations across the major platforms used for influencer marketing.

Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.

In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.

In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.

Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.

Takeaway: Marriott entered the metaverse space with an “optimize for today but build for tomorrow” philosophy.

In this video, Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.

Miller Lite’s Sofia Colucci discusses how she and her team researched and learned about the metaverse and some key insights they used to launch The Meta Lite Bar in a matter of weeks.

Winning, identity, collaboration, progression, and exploration have made gaming a highly engaging platform.

Fernando Machado, CMO at Activision Blizzard, discusses why it’s important to adjust your marketing approach when marketing in a video game.

Unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights, Miller Lite decided to turn to the virtual world, taking its first foray into the metaverse by launching The Meta Lite Bar.

To take advantage of Super Bowl buzz, Molson Coors set its sights on creating the first big beer brand in the metaverse.