Coverage of the ANA Digital & Social Media Conference

Comedy was instrumental in destigmatizing a campaign for intimate hair grooming.

JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.

In this video, JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.

The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses. Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.

Thinking like a business futurist is about preparation, not prediction.

The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses. In this video, Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.

During the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.

In this video from the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

MTailor is an e-commerce clothing company that uses AI — via a simple app on your phone — to provide a custom fit that is 20 percent more accurate than a tailor.

MTailor is doubling down on low-friction education to make its website more engaging to consumers.

In this video, learn about MTailor, an e-commerce clothing company that uses AI — via a simple app on your phone — to provide a custom fit that is 20 percent more accurate than a tailor.

In a landscape of digital disruption, consumers and advertisers are cautiously optimistic about AI and search.

Hello Bellow shared how it builds its community of parents and creators to support parents and provide them with affordable, premium, natural diapers.

Hello Bello has grown its community online by listening to, supporting, and celebrating diverse voices.

In this video, Hello Bellow shared how it builds its community of parents and creators to support parents and provide them with affordable, premium, natural diapers.

In this video, get a two-minute overview of the 2023 ANA Digital & Social Media Conference.

Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released providing insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, and more.

Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.

In this video, Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.