Coverage of the ANA Digital & Social Media Conference

Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released providing insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, and more.

Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.

In this video, Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.

The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. To do so, it leveraged a Super Bowl commercial and a community of Dexcom users.

Dexcom’s Warrior program of real users drives it social media content strategies.

The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. In this video, learn how it leveraged a Super Bowl commercial and a community of Dexcom users.

To achieve powerful marketing results, a digital platform should engage with customers and provide actionable insights.

ESPN shared how brands can authentically tell their stories in the sports social space to connect with younger fans. And as influencers are becoming a bigger part of the sports landscape, they shared an inside look at the recently launched ESPN Creator Network.

In this video, ESPN shared how brands can authentically tell their stories in the sports social space to connect with younger fans. And as influencers are becoming a bigger part of the sports landscape, they shared an inside look at the recently launched ESPN Creator Network.

Much of the best work in adtech development for the past 15 years has roots in Ukraine. Dave Morgan talked about his recent visit to Ukraine and meetings with many of the top firms in adtech, software development, and production.

Much of the best work in adtech development for the past 15 years has roots in Ukraine. In this video, Dave Morgan talked about his recent visit to Ukraine and meetings with many of the top firms in adtech, software development, and production.

California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.

California Pizza Kitchen is focusing on boosting frequency through data-driven guest engagement.

In this video, California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.

Hyundai Motors shared what it’s doing to attract Black and Hispanic consumers to its electric fleet of vehicles.

In this video, ANA CEO Bob Liodice welcomed attendees to the 2023 ANA Digital & Social Media Conference.

At the ANA’s 2023 Digital and Social Media Conference, influencer and podcast host Zach Kornfeld took questions from the audience covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.

In this video, influencer and podcast host Zach Kornfeld addressed questions covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.

With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences — to drive measurable outcomes.

With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences. In this video, learn how this drives measurable outcomes.