Coverage of the ANA Digital & Social Media Conference

Fernando Machado, CMO at Activision Blizzard, discusses why it’s important to adjust your marketing approach when marketing in a video game.

Unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights, Miller Lite decided to turn to the virtual world, taking its first foray into the metaverse by launching The Meta Lite Bar.

To take advantage of Super Bowl buzz, Molson Coors set its sights on creating the first big beer brand in the metaverse.

In this video, get an insider's view into how Miller Lite hosted the first-ever bar in the digital universe, the Meta Lite Bar, when it was unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights.

In this session, ANA CEO Bob Liodice walked through what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers and drive meaningful industry change.

Disney and IBM shared key insights on how both brands engage fantasy sports players and partner to enhance the experience of those players. The group also reviewed key takeaways and distinct trends from Disney Advertising’s proprietary study, “Generation Stream: Sports Edition,” which examined the future of sports culture.

In this video, Disney and IBM shared key insights on how both brands engage fantasy sports players and partner to enhance the experience of those players. The group also reviewed key takeaways and distinct trends from Disney Advertising’s proprietary study, “Generation Stream: Sports Edition."

During a session at the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.

Marketers need to be aware that the metaverse attracts a diverse audience because there is no dominance hierarchy.

In this video from the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.

This discussion dove into issues including how current CPM, measurement, and payment models are limiting for independent publishers as well as how such publishers can really shine when providing customized content — yet buyers need to be flexible in order to take full advantage.

In this video, presenters dove into issues including how current CPM, measurement, and payment models are limiting for independent publishers as well as how such publishers can really shine when providing customized content — yet buyers need to be flexible in order to take full advantage.

Sephora shared its efforts to spotlight the Black beauty community, from its first-ever Black-owned brands campaign to elevating Black beauty entrepreneurs and the products they offer via a multitude of storytelling platforms and an expansion of Sephora's product line.

Sephora has learned to drive supplier diversity by doing before saying; and growing where it’s planted.

In this video, Sephora shared its efforts to spotlight the Black beauty community, from its first-ever Black-owned brands campaign to elevating Black beauty entrepreneurs and the products they offer via a multitude of storytelling platforms and an expansion of Sephora's product line.

The 2022 ANA Digital and Social Media Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year.

The 2022 ANA Digital and Social Media Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year.

How do you tell a story that’s never been told before? When Shift4 Payments tapped Known to help develop the branding and comprehensive marketing for Inspiration4, the first all-civilian mission to space, a historic moment unfolded.

Social media was a key tool in selecting the crew for the first all-civilian mission to space.

How do you tell a story that’s never been told before? In this video, learn how a historic moment unfolded when Shift4 Payments tapped Known to help develop the branding and comprehensive marketing for Inspiration4, the first all-civilian mission to space.