Coverage of the ANA Digital & Social Media Conference
The ANA Digital & Social Media Conference brings together marketing leaders to examine how digital, social, and emerging technologies are reshaping culture, commerce, and brand growth. As artificial intelligence (AI) accelerates content creation and new models for engagement and conversion take hold, the conference focuses on helping marketers rethink how they earn attention, build trust, and drive measurable results.
This collection highlights key insights, strategies, and learnings drawn from the conference, capturing how leading brands are navigating streaming, commerce, agency management, creator marketing, and AI to adapt to a rapidly changing digital landscape.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Session Videos July 20, 2021In this video, the Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
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Welcome to the 2021 ANA Digital & Social Media Conference
Conference Session Videos July 20, 2021In this video, Marla Newman, EVP Digital Sales at Meredith, welcomed attendees to the 2021 ANA Digital & Social Media Conference.
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