TaxAct Shares Its Process for Successfully In-Housing Programmatic Media | Event Recaps | All MKC Content | ANA

TaxAct Shares Its Process for Successfully In-Housing Programmatic Media

Amy Bartle, head of media at TaxAct, shared insights she has learned during the process of in-housing her brand’s programmatic media, including key questions to ask before starting the in-housing process and the timeline her brand has operated on.