Coverage of the ANA Multicultural & Inclusive Marketing Conference

A panel of industry experts shared thoughts on the state of inclusive marketing and how brands can continue to advance the cause.

While hitting key metrics still matters, inclusive marketing investments can be justified as a business imperative.

In this video, a panel of industry experts shared thoughts on the state of inclusive marketing and how brands can continue to advance the cause.

Marc Pritchard shared advice for how to improve multicultural marketing.

A new mindset, inclusive research, and diverse media reach are needed to take advantage of multicultural opportunities.

In this video, Marc Pritchard shared advice for how to improve multicultural marketing.

ANA CEO Bob Liodice and Kameel Stanley with Witness Docs delivered the opening remarks of the 2021 ANA Multicultural Marketing & Diversity Conference.

In this video, take a deep dive on the power the advertising industry holds to both perpetuate harmful stereotypes or eliminate them, the current state of inclusion in online advertising, and actions brands and agencies can take today to accelerate inclusive bias in their own work.

The Empathy Experiment, designed in partnership with the Diversity Standards Collective and clinical psychologist Kimberly Nenemay, Psy.D., is an interactive microsite that visualizes the effect of higher or lower empathetic behavior in universally relatable relationships and conversations.

In this video, learn about the Empathy Experiment, an interactive microsite that visualizes the effect of higher or lower empathetic behavior in universally relatable relationships and conversations.

As part of their commitment to helping drive an equitable and inclusive culture, Citi developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.

In this video, learn how Citi developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.

The ANA’s Greg Wright and LGBTQ+ marketing expert Matt Tumminello revealed the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ community among ANA member companies.

In this video, the ANA’s Greg Wright and LGBTQ+ marketing expert Matt Tumminello revealed the results of the ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ community among ANA member companies.

As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, celebrities, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Contrast that with the Johnson & Johnson Consumer Health Care With Pride program.

In this video, learn how the Johnson & Johnson Consumer Health CARE WITH PRIDE program, a 10+ year LGBTQ+ initiative, has succeeded with its understanding of queer culture, enabling it to go beyond the usual suspects and engage with LGBTQ+ consumers in unique and unexpected ways.

Strong and positive representation in entertainment and media can help fight and break down stereotypes that can be detrimental. In this video, speakers from the entertainment industry discussed how we advance proper representation for all.

Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”