Coverage of the ANA Multicultural & Inclusive Marketing Conference

In this video, SeeHer shared advice for how to create accurate representations of women of color.

Age Wave shared insights on why and how to market to older adults.

American Family Insurance shared details from her brand’s quest to disrupt the traditional agency model by having its agency of record and multicultural marketing agency begin working together on both general and multicultural marketing, thereby unlocking the power of diversity as a competitive advantage.

Disruption is needed to change the marketing ecosystem to accurately reflect today’s consumers.

SXM Media outlined the history of racial bias in audio, known as the sonic color line, including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.

In this video, SXM Media outlined the history of racial bias in audio including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.

Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. Since then, AIMM has helped put diverse segments front and center in the marketplace.

Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. In this video, learn how AIMM has helped put diverse segments front and center in the marketplace since then.

In this video, CBSViacom shared its approach to pursuing excellence in multicultural marketing.

ViacomCBS shared its approach to pursuing excellence in multicultural marketing.

In this insightful discussion, hear from a leading studio in the entertainment industry to talk about how authentic narratives and storytelling play a critical role in bringing accurate AAPI portrayal to the big screen and what that means for brand partners and their consumers.

The diversity marketing lesson learned from Hollywood is to invest in consistently engaging niche audiences.

In this video, a leading studio in the entertainment industry talked about how authentic narratives and storytelling play a critical role in bringing accurate AAPI portrayal to the big screen and what that means for brand partners and their consumers.

This panel discussed how the intersection of Marketing and DEI is being leveraged in topics including diversity in corporate ranks, multicultural budgets, investments in minority owned/targeted media outlets, the embedding of culture in the creative process, and more.

Frito-Lay detailed some of the efforts that it and its parent company, PepsiCo, have been making to support equality for minority and marginalized communities.

PepsiCo engages with multicultural audiences by giving them platforms for their authentic voices.

Fabricia de Silva shared how Brown-Forman’s LGBTQ+ employee resource group, which she co-founded, led a decade-long effort to align the Jack Daniel’s Whiskey brand with the LGBTQ+ community, using a mix of experiential and digital content activations to help the brand “come out.”

Jack Daniel’s connected with the LGBTQ+ community by celebrating its diversity in alignment with technology.

In this video, Fabricia de Silva shared how Brown-Forman’s LGBTQ+ employee resource group, which she co-founded, led a decade-long effort to align the Jack Daniel’s Whiskey brand with the LGBTQ+ community, using a mix of experiential and digital content activations to help the brand “come out.”

In this video, learn how TikTok presents a unique opportunity for brands to form deeper connections with audiences based on more thoughtful signals — from how they identify to what drives their daily lives.