Coverage of the ANA Multicultural & Inclusive Marketing Conference

For Banner Health, listening and responding are critical to building trust with diverse communities.

In this video, Banner Health shared how it engages the multicultural segment, specifically Hispanics, amid growing distrust for the health care system.

During a session at the ANA’s 2022 Multicultural Marketing and Diversity Conference, a panel of industry insiders shared advice for how to mount an inclusive marketing strategy.

In this video, a panel of industry insiders shared advice for how to mount an inclusive marketing strategy.

AIMM representatives showcased the organization’s Cultural Insights Impact Measure, which proves the power of infusing cultural relevance into advertising. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.

Intentionality is the key to developing ad campaigns that resonate with multicultural audiences.

In this video, AIMM representatives showcased the organization’s Cultural Insights Impact Measure. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.

In this video, get a two-minute overview of the 2022 ANA Multicultural Marketing & Diversity Conference.

This discussion highlights the importance of increasing accurate portrayals of women through the use of the four guides: #WriteHerRight Female Characters Inclusive Storytelling Guide, #WriteHerRight for Black Female Characters, #WriteHerRight for Latina Characters and the newest version, API Women Authentic Representation and Storytelling.

Target is driving hyper-relevance with diverse audiences by elevating moments that matter culturally.

Target is driving hyper-relevance with diverse audiences by elevating moments that matter culturally.

The World Cup is the most prestigious association football tournament, as well as the most widely viewed and followed single sporting event in the world. This session focused on what marketers can expect from the 2022 World Cup.

In 2022, Clorox launched Glad ForceFlexPlus Cherry Blossom, a pink, scented trash bag — “the most extra trash bag, ever.” The creative taps into the notion of being "extra" as a way to culturally resonate with people across different demographics and sociographics who value self-expression and creativity.

In 2022, Clorox launched Glad ForceFlexPlus Cherry Blossom, a pink, scented trash bag — “the most extra trash bag, ever.” The creative taps into the notion of being "extra" as a way to culturally resonate with people across different demographics and sociographics who value self-expression and creativity.

Diversity, equity, inclusion, and belonging are more important than ever to the marketing industry. Learn how ANA covers areas including gender equality (SeeHer), inclusive marketing (AIMM), talent development (AEF), supplier diversity, and LGBTQ+ issues.

In this session, learn how the National Minority Supplier Development Council (NMSDC) creates connections between minority business enterprises and corporations to help them benefit from each other, stoking entrepreneurship and growing wealth for these systemically excluded communities.

Marketers can build growth connections to diverse audiences by championing minority-owned suppliers.

In this video, learn how the National Minority Supplier Development Council (NMSDC) creates connections between minority business enterprises and corporations to help them benefit from each other, stoking entrepreneurship and growing wealth for these systemically excluded communities.

Learn how AIMM has championed cross-industry collaborations including monumental DEIB/Marketing dialogues, created industry leading tools, mechanisms, and resources to advance greater inclusivity and equity, and maximized multicultural and inclusive segment insights for brand growth.

In this video, learn how AT&T found a way to align an expression that landed authentically with consumers and aligned beautifully with their core value proposition of greater possibilities.