Coverage of the ANA Multicultural & Inclusive Marketing Conference

In this video, Lexus CMO Vinay Shahani described Lexus’s approach to multicultural marketing and shared several examples of the ads that the approach has resulted in.

In her keynote at the 2023 ANA Multicultural Marketing and Diversity Conference, Ann Mukherjee, chairman and CEO at Pernod Ricard North America, championed the importance of diverse representation in marketing.

Marketers’ commitment to diversity requires an understanding of humanity and culturally-sensitive engagement.

In this video from her keynote at the 2023 ANA Multicultural Marketing and Diversity Conference, Ann Mukherjee, chairman and CEO at Pernod Ricard North America, championed the importance of diverse representation in marketing.

The American Heart Association shared some of the ways that it reaches diverse audiences.

Marketers have to earn the trust of diverse communities in order to be invited to conversations about health.

In this session, Reckitt shared how it leveraged consumer insights to engage the Hispanic community.

Brands have to keep beating the drum about prioritizing strategic multicultural and inclusive marketing.

Dr. Van Sapp, dean of Saint Augustine's School of Business, Management, and Technology, shared best practices about how to attract Black talent, specifically Black talent from HBCUs, into your organizations.

Marketers need to do a more strategic job of marketing to attract diverse talents from HBCUs.

Las Vegas is one of the most popular travel destinations in the world. The Las Vegas Convention and Visitors Authority has a very robust marketing plan, including to the multicultural segments of Asian, Hispanic, and LGBTQ, and shared how it connects with multicultural entertainment enthusiasts.

Cheryl Guerin, EVP of global brand strategy and innovation at Mastercard, presented on the brand’s Touch Card, an innovative concept striving to make bank cards more accessible for the visually impaired.

Inclusive design has been an important business differentiator for Mastercard.

Two years after its first study, the ANA again reached out to its members to see how sentiment has changed toward LGBTQ+ inclusive marketing. In this session, get a look at the results from 2023 ANA LGBTQ+ Marketing Inclusion Survey and how we can better support this community in advertising and in the workplace.

Speakers from Ethnicity Matters and TD Bank discussed the importance of committing to authentic engagement with South Asians.

In this video, speakers from Ethnicity Matters and TD Bank discussed the importance of committing to authentic engagement with South Asians.

As the world’s population is living longer, the 50+ consumer is going through a radical redefinition, and brands need to pay attention. In this session, learn how brands, agencies, and creators are addressing this — with new media approaches, advertising, and contemporary representation of the 50+ consumer.

A panel of experts discussed the importance of — and business reasons for — standing by LGBTQ+ individuals, staying true to your brand’s values, and ignoring a fringe anti-LGBTQ+ audience that does not represent the views of the majority.

Key to future-proofing the NFL is having a compassionate approach to the diversity of its fans.

Banner Health shared how it engages the multicultural segment, specifically Hispanics, amid growing distrust for the health care system.