Coverage of the ANA Multicultural & Inclusive Marketing Conference

In this video, National CineMedia (NCM) — the largest cinema advertising platform in the U.S. — and Omnicom Media Group (OMG) shared how cinema has become the go-to option for brands seeking to reach and engage with these key growth audiences.

In this video, NFL Hall of Famer, celebrated sports commentator, and award-winning podcast host Shannon Sharpe discussed how personal and brand authenticity foster loyalty within multicultural audiences.

The Hispanic Marketing Council and the Asian American Advertising Federation share data revealing how both Whites and multicultural consumers (MCs) view the multicultural majority emerging in the U.S. and how they believe that demographic shift will affect the countries’ values.

The Hispanic Marketing Council and the Asian American Advertising Federation share data that quantifies the favorability with which Hispanic, Black, and Asian multicultural (MC) consumers view “in-culture” ads — both those appearing in diverse media and those appearing outside of “in-culture” environments.

In this video, Wendy's Global CMO Carl Loredo discussed how his Cuban roots and multicultural marketing background drove the iconic QSR to embrace a challenger mindset and play the game differently — going beyond transaction data and passive listening to see consumers as individuals.

Motel 6 sought to foster its DEI and multicultural marketing programs. Leaders from Motel 6, Barkley, and The Corazón Agency unveiled the winning strategies behind Motel 6's successes, and how it became a more inclusive business internally and externally.

Shutterstock discussed the development of its “Black Girls Surfing” collection, which was created to drive representation of a marginalized group.

In this video, get a two-minute overview of the 2023 ANA Multicultural Marketing & Diversity Conference.

For the seventh consecutive year, Marc Pritchard delivered a keynote address at the ANA Multicultural Marketing & Diversity Conference — this time joined by Lela Coffey, P&G's VP of multi-cultural business acceleration. Pritchard and Coffey shared new case studies from P&G brands and thoughts on how multicultural marketing needs to continue to evolve.

P&G’s multicultural marketing is guided by its 4R Framework (reach, representation, relevance, and resonance).

In this video, P&G's Marc Pritchard and Lela Coffey shared new case studies from P&G brands and thoughts on how multicultural marketing needs to continue to evolve.

Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.

In this video, Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.

Representatives from the Hispanic Marketing Council and the Asian American Advertising Federation shared key takeaways from an update to the organizations’ 2020 study, The Multicultural Majority.

The Ad Council and its partner Amazon gave an overview of a campaign that they developed to spark dialogue between teens and their caregivers about difficult emotions.

Diversity, equity, inclusion, and belonging are more important than ever to the marketing industry. ANA’s work covers areas including gender equality (SeeHer), inclusive marketing (AIMM), talent development (AEF), supplier diversity, a new LGBTQ+ practice, and its annual diversity benchmarking report.

dentsu shared how it developed its award-winning radio show turned limited TV series, More Than That with Gia Peppers, to explore issues impacting the Black community and share what partner brands are doing to drive impact.

Representatives from the Alliance for Inclusive and Multicultural Marketing shared insights from a survey of 2,300 consumers and discussed the business impact of making investments in multicultural marketing.

Lexus CMO Vinay Shahani described Lexus’s approach to multicultural marketing and shared several examples of the ads that the approach has resulted in.

Lexus is focusing on integration with intention to connect with multicultural luxury car buyers.