What a Hot Job Market Means for Brand Teams

Brands and ad agencies must adapt — and quickly — to meet the changing demands of a restless workforce

By Chuck Kapelke

To push back against the tide of the “Great Resignation,” agencies and brand-side marketers need to focus on building a people-first workplace. They have to be flexible when it comes to where people want to work and reassure current and prospective employees that their time is valued — inside and outside of the office. Companies demanding that people constantly be in the office are going to lose.