Essential data and technology solutions for safe, effective, and efficient marketing at scale.

More than $300 billion was spent globally in 2023 on marketing technology and as growth continues, so will the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. Add to this the overwhelming number of martech providers and risks associated with many of them, a severe lack of experienced cross-functional talent, and a role clarity debate between departments, and we can often find ourselves focusing more on the challenges rather than the tremendous opportunities to more effectively leverage data and technology to surprise and delight our customers, and drive growth.

This practice is focused on working with leading brand experts to improve, enhance, and celebrate the products, people, processes, and partnerships that together are transforming the art and science of connecting products and services with those who need and desire them most.

CDP Playbook

How to Succeed with Customer Data Platforms

The past few years have seen a tsunami of interest in Customer Data Platforms. Yet even though many companies now report they have deployed a CDP, widespread confusion remains about what a CDP is, why you would want one, and how to use it. This playbook will answer those questions and provide other information needed for CDP success.

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Upcoming Events

When it comes to managing marketing data and technology, today's marketers face challenges from every side: building a data-centric organization, acquiring the right talent, navigating privacy regulations, and ensuring data sets are effective and secure. It's not an easy task. The 2023 ANA Masters of Data & Technology Conference is designed to help today's marketers tackle these and other critical issues.

learn more and register

Join experts from Amazon, the NFL, Johnson & Johnson, Verizon, Adobe, Mastercard, Salesforce and Deloitte to hear how they are embracing new talent, processes, and technologies to Master their Stack and transform the art and science of connecting products and services with those who need and desire them most.

learn more and register

MarTech Webinar Series

Join our MarTech webinar series and hear from expert speakers on the latest trends and strategies to leverage technology for your marketing campaigns. Register now to gain valuable insights and ask questions with like-minded professionals in the field.

No events are currently scheduled. Please check back for future events or click the button below to see all available martech webinar series.

Futures Webinar Series

Gain valuable insights into the latest tech developments and emerging trends with our Futures webinar series. Join industry leaders as they discuss AI, blockchain, Web 3.0, and more. Register now to be part of the conversation and stay ahead of the curve.

June 15th WEB3: Never Have So Many Done So Little With So Much
60 minutes
November 9th Dear AI: A Conversation About Our Past to Shape Our Future
60 minutes
MarTech Committee

Focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.


Previous meetings:

February 13, 2023 | November 11, 2022 | September 15, 2022


Upcoming meetings:

August 1st MarTech Committee Meeting: The Rise of Privacy Tech and Early Lighthouse Test Results
Via Webinar (Eastern Time)

Catch up on recent webinars:

Join the MarTech Committee

The ANA MarTech Committee is focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.

learn more and request to join

Research and Reports

Procurement and Implementation Resources

As martech use grows, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. This suite of legal documents will help marketers secure substantially better value from their martech investment, drive growth, and eliminate waste.

Access the resources

Take the Next Step

For more on ANA’s MarTech efforts, contact a team member below.

Michael Donnelly
Executive Vice President
Email: mdonnelly@ana.net

Jake Rose
Director
Email: jrose@ana.net