MarTech for Marketers | ANA

Essential data and technology solutions for safe, effective, and efficient marketing at scale.

More than $400 billion is spent annually on marketing technology and as growth continues, so will the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. Add to this the overwhelming number of martech providers and risks associated with many of them, a severe lack of experienced cross-functional talent, and a role clarity debate between departments, and we can often find ourselves focusing more on the challenges rather than the tremendous opportunities to more effectively leverage data and technology to surprise and delight our customers, and drive growth.

This practice is focused on working with leading brand experts to improve, enhance, and celebrate the products, people, processes, and partnerships that together are transforming the art and science of connecting products and services with those who need and desire them most.

Leverage the ANA's Resources, Research, and Reports

Procurement and Implementation Resources

As martech use grows, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. This suite of legal documents will help marketers secure substantially better value from their martech investment, drive growth, and eliminate waste.

Access the resources

Connect with the ANA MarTech Community

2024 ANA AI for Marketers Conference

The 2024 ANA AI for Marketers Conference will assemble some of the industry's best experts to explore the myriad use case opportunities marketers are pursuing in applying AI and will address the issues and risks around governance, ethics, and intellectual property protection.

You’ll hear real examples from leading brands that demonstrate how they're successfully using this technology to improve performance and drive efficiencies, and how some are putting guardrails in place to enable long-term success.

register today and join us april 8-10

2024 ANA Marketing Technology for Marketers Conference

The 2024 ANA Marketing Technology for Marketers Conference will explore how emerging capabilities like Generative AI, Composability, and Low Code/No Code are being used to create brilliant customer experiences more efficiently and effectively.

Join our panel of cross-functional industry experts to hear how leading brands are leveraging data and technology to enable some of the world's most innovative marketing programs and how they have learned to master their stack to exceed their business objectives.

register today and join us may 20-22

MarTech Members-Only Conferences

Enjoy insightful content in a collegial atmosphere, at member locations across the U.S.

September 25 Marketing Technology Changemakers One-Day Conference (In-Person)
New York
December 5 Marketing Technology: A Look Back and Leap Ahead (In-Person Only)
MarTech Committee

Focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.

learn more and join

August 15 MarTech Committee Meeting: Strategies for Google’s Privacy Sandbox and Cookie Deprecation
Virtual Meeting (Eastern Time)
November 13 MarTech Committee Meeting
Virtual Meeting (Eastern Time)
MarTech Training

Get the skills you need to advance your career, increase the capabilities of your team, and enhance your brands.

No events are currently scheduled. Please check back for future events or click the button below to see all available martech training.

MarTech Webinar Series

Join our MarTech webinar series and hear from expert speakers on the latest trends and strategies to leverage technology for your marketing campaigns. Register now to gain valuable insights and ask questions with like-minded professionals in the field.

July 17 The ‘Stackie Awards’ - Who has the Best MarTech Stack and Why?
30 Minutes
September 12 Secrets of Holiday Marketing Success
30 Minutes
Futures Webinar Series

Gain valuable insights into the latest tech developments and emerging trends with our Futures webinar series. Join industry leaders as they discuss AI, blockchain, Web 3.0, and more. Register now to be part of the conversation and stay ahead of the curve.

November 6 Shaping AI Today to Boost Tomorrow’s Bottom Line (Futures Webinar Series)
30 Minutes

Take the Next Step

For more on ANA’s martech efforts and to learn how you can get involved with the ANA MarTech practice, contact the ANA Marketing Technology and Addressability team at

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