Maximize Your ANA Membership
We are obsessed with delighting our members through an unwavering commitment to helping you become more effective marketers, build stronger brands, and develop a more productive industry through bold leadership and innovative programs.
Below, you'll find tips on how you can get the most out of your ANA membership, as well as links to some of our most popular content.
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Use your exclusive member benefits
Your membership includes access to a wide variety of benefits, some of which are highlighted in the sections below. Create your free account with your business email address to get started!
Spread the word to your colleagues
Invite your colleagues to create their own complimentary accounts and take advantage of all ANA has to offer by sharing this link: www.ana.net/account/request.
Take advantage of myANA
Build and access your personal file library, revisit past registered events, and share content and more with your team through myANA.
Reach out with questions
We've compiled answers to our members' most frequently asked questions, but if you need any help with your membership or have an inquiry not covered in the FAQ, contact us anytime at membership@ana.net.
Become a Marketing Growth Champion
The ANA Growth Agenda is a growth-focused set of priorities designed to drive business forward through marketing, supporting all 360 degrees of the marketer.
Brand, Creativity, and Media
By improving their effectiveness in leveraging the innovative media landscape, marketers will build the foundation for long-term business growth and brand value.
Data, Technology, and Measurement
Data, technology, and measurement are the biggest and most important initiatives of the CMO Growth Council. These are the engines that will take us into the future.
Talent and Marketing Organization
Growth necessitates an "end-to-end" approach to develop outstanding talent beginning at its academic core and intelligently and systematically progressing through the senior leadership ranks.
Society and Sustainability
Brands must be a force for good and a force for growth through action – individually at our companies, and together as a marketing community.
Click here, on one of the four global growth priorities, or on the image of the Growth Agenda to explore available resources, tools, and events, and start driving business growth through marketing.
Grow your career and your brand
We equip you with the skills and resources you need to advance your career through continuous, long-term professional development.
To help drive growth for your brand, we provide access to the very best growth-focused intellectual capital in the industry delivered to you through our broad suite of products and services connecting your brand to curated premium, growth-focused business, brand, and media optimizers.
To see all of our resources designed to help you drive professional and brand growth, please visit our Resources page.
Marketing Knowledge Center
More than 15,000 units of proprietary intellectual capital, including content, case studies, toolkits, playbooks, podcasts, and more.
National Conferences
A year-long schedule of national industry conferences (virtual and in-person) bring together top marketers and agency partners from some of the world’s largest brands.
Training and Development
Our on-demand and in-person training equips you with the skills you need to advance your careers, increases the capabilities of your teams, and enhances your brands.
Committees
ANA committees provide unparalleled thought-leadership and peer-to-peer networking in a virtual format.
CAMP Certification
A rigorous 35-hour online certification program designed for ANA marketers, the Certified ANA Marketer Program covers a full spectrum of marketing disciplines from strategy through implementation.
ASK: Research Service
You have questions and we can help provide answers. ANA’s research service is complimentary and confidential.
Grow the marketing industry and do good for humanity
Creating universal growth champions requires the continuous transformation of our industry. The ANA is leading this effort through the adoption and activation of the Global Growth Agenda and the ANA-driven business machines that move the Growth Agenda forward. These business machines stretch the boundaries for improved standards and practices that drive change in all corners of our industry.
The ANA's values go beyond our industry, though, and put humanity at its core. We believe in Brands for Humans. As such, we drive the change that positively affects the human condition as we champion equality, diversity, inclusion, and sustainability while removing criminal and fraudulent activity that damages the integrity of our brands and their connections to consumers.
These resources are available to you now as part of your ANA membership:
Global CMO Growth Council
The ANA and Cannes Lions established the Global CMO Growth Council in 2018 to guide the development of operational business systems organized around the 12-point Industry Growth Agenda introduced by the ANA in 2016.
Learn more about the Global CMO Growth Council here.
ANA Educational Foundation
The AEF is the bridge that connects the advertising, marketing, and academic communities by educating and inspiring the next generation of talent while advancing the understanding of marketing and advertising in society.
For more about AEF and how you can get involved, please visit AEF.com.
Center for Brand Purpose
The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.
For more about how you can leverage purposeful marketing, please visit our Center for Brand Purpose.
Center for Ethical Marketing
As a leader in self-regulation, the Center for Ethical Marketing's accountability programs help businesses build consumer trust and best meet the needs of their customers.
Learn more about the Center for Ethical Marketing here.
Government Relations
Our Washington, D.C. team provides a rigorous legislative and regulatory defense of marketers on the national and state levels.
For more about our advocacy efforts, please visit our Government Relations page.
Society and Sustainability Collective
In a world where climate change should make sustainability top of mind, the Society and Sustainability Collective helps drive social responsibility and environmental sustainability.
Learn more about the Society and Sustainability Collective here.
Additional membership fees may apply for the following resources:
AIMM
The Alliance for Inclusive and Multicultural Marketing (AIMM) brings together senior thought leaders from the African-American, Hispanic, Asian, LGBTQ and general market communities to evolve multicultural and diverse-segment marketing in America.
For more about AIMM and how you can get involved, please visit ANAAIMM.net.
SeeHer
The SeeHer movement is an unprecedented coalition of advocacy partners helping to create a world in which every woman and every girl sees themselves as they really are in advertising and media.
For more about SeeHer, and how you can get involved, please contact seeherinfo@ana.net or visit SeeHer.com.
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