Responsibly leverage data and technology to deliver effective brand engagement at scale.
Ongoing conversations have emphasized privacy-focused solutions and adapting to the deprecation of third-party cookies. The use of data to derive insights, develop creative, traffic communications, and measure and optimize performance is vital, and it's evolving fast. Platform and regulatory changes, coupled with the deprecation of third-party cookies and the introduction of new privacy laws worldwide, will necessitate innovative consumer-focused and privacy-compliant solutions, along with new marketing skills.
These developments are crucial to responsibly reaching target audiences, enhancing customer experiences, and driving growth. Our commitment lies in providing a range of products and services — encompassing training, committees, conferences, webinars, and comprehensive summary reports — to empower members in understanding and adeptly navigating the evolving landscape of addressability. This, in turn, enables them to enhance and optimize their past and future investments effectively.
Leverage the ANA's Resources, Research, and Reports
Google Privacy Partnership Panel
ANA engages closely with Google Chrome and ads teams, offering insights on evolving privacy strategies, including Privacy Sandbox APIs, while addressing pertinent topics like ads regulation. This partnership allows ANA members to contribute to the development of privacy-preserving technologies, impacting the future of online advertising responsibly. For updates and information, click the link below.
Additional Resources
ANA Addressability Updates
ANA's daily emails feature the latest news, events, and relevant content. Please take a moment to ensure your ANA email preferences include selections for Data, Technology, and Measurement to harness the power and promise of evolving technology and steward responsible marketing.
Connect with the ANA Addressability Community
2023 ANA Data & Technology Conference
Companies are faced with a long list of challenges to successfully direct their company's marketing data and technology strategy. Whether it's fully leveraging AI, navigating privacy regulations, integrating tech stacks, or building effective and secure data sets, there is a lot to keep today's modern marketers awake at night. The 2023 ANA Data & Technology Conference is designed to take on these and other critical issues head on.
Addressability Training
Get the skills you need to advance your career, increase the capabilities of your team, and enhance your brands.
| December 7th |
Reaching Your Audience in a Post-Cookie World - Virtual Virtual Workshop (Eastern Time) |
Addressability Webinars
Gain insights from ANA Addressability thought leaders and industry partners as they dive into the future of digital advertising, driven by regulatory focus and platform changes. Join us as we navigate these challenges and uncover new opportunities.
No events are currently scheduled. Please check back for future events or click the button below to see all available addressability webinars.
Go Further
Data, Technology, and Measurement
Working together as an industry, we will harness the power and promise of data, technology, and measurement — the engines that will lead marketers into the future.
Government Relations
Using the reach and influence of the ANA to achieve positive outcomes for legislative, regulatory, and legal developments that impact the ability of our members and the advertising industry at large to drive growth.
Marketing Technology
Focused on improving, enhancing, and celebrating the products, people, processes, and partnerships that are transforming the art and science of connecting products and services with those who need and desire them most.
Take the Next Step
For more on ANA’s addressability efforts and to learn how you can get involved with the ANA Addressability practice, contact the ANA Marketing Technology and Addressability team at marketingtech-team@ana.net.