Agents for change.

As an arm of the ANA, the Alliance for Inclusive and Multicultural Marketing (AIMM) is an industry-wide alliance representing the entire marketing ecosystem — advertisers, media, research companies, trade organizations, and agencies across Hispanic, African American, Asian-American, LGBTQ, Indigenous and non-multicultural segments.

Through a collective member-approach, they provide proprietary industry measurement tools and innovative solutions aligned to the AIMM Pledge to drive engagement and investment for the advancement of equity, inclusion, social, and systematic changes across the ecosystem.

Together, this working group of industry leaders is committed to using their passion for fostering equality and inclusion to evolve and enhance the relevance, effectiveness, and impact of multicultural and inclusive marketing to legitimize connections with consumers and, in turn, maximize business growth.


AIMM expects to meet three goals:


Bias-free marketing through insights, support, and metrics to drive multicultural/inclusive marketing business growth.

Embed cultural insights into marketing to connect with diverse consumers. Value and celebrate cultural diversity and highlight human truths that unite. Authenticate the portrayal of all segments. Amplify the voices of our communities to be stronger.

To contribute to corporate industry growth by providing research and resources that allow companies to understand the impact of segments growing exponentially faster than the general market.


By 2022, AIMM expects to witness:


A 20 percent increase in the accurate depiction of African-Americans, Hispanic Americans and Asian Americans in advertising and media

A 20 percent increase in representation of African-Americans, Hispanic Americans and Asian Americans in marketing companies, agencies, and directors

A 20 percent increase in companies who are growing their multicultural business 


AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of multicultural and inclusive segments in ads and programming by prioritizing the use of cultural insights that connect with the hearts of consumers and help maximize corporate inclusion and growth.

How well represented do you feel in ads and programming?

Share your opinion with us.

For further information about AIMM, please go to