The Future CMO | ANA

The Future CMO

Diverse content to help CMOs boost their overall value.

What's New


Champions of Growth Podcast

Handicapping the ANA’s Marketing Capabilities Framework

5 days ago

Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.

B2C

How Agencies Deal with Clients' CMO Churn

by Tony Case, 3 weeks ago

The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.

Building New Talent

Develop skillsets for a post-digital age.

Marketing Futures Podcast

Shaping the Next Generation of Marketers, with Niki Mandell of A+E

3 months ago

A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.

Research Reports

Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective

5 months ago

The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.

Change Management

Drive innovation and business strategy.

Champions of Growth Podcast

Handicapping the ANA’s Marketing Capabilities Framework

5 days ago

Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.

B2C

Can AI Save the CMO Role?

by Chris Warren, 1 month ago

Change management — rather than a reduced emphasis on marketing — may explain why some top brands continue to get rid of the CMO role altogether. But new technology — like artificial intelligence — may be able to help improve the role's value as chief marketers feel the squeeze.

Conversant in the C-Suite

Boost your value in the boardroom.

POVs

What’s Behind the CEO-CMO Rift?

1 month ago

Lately, the relationship between CMOs and CEOs seems more like a marriage in desperate need of counseling. But these research-based tips can turn things into a happily ever after.

Event Recaps

Predicting Customer Lifetime Value: Using Historic Behavior to Plan and Provide Prescriptive Recommendations to Better Meet Future Needs

1 month ago

Richard Lusk, senior director of data science at Inspire Brands, discussed how predictive analytics can be used to determine customer lifetime value (CLV) and also outlined how CLV is valuable when making the case for marketing spend.

Global CMO Growth Council

Global CMO Growth Council logo

The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.

Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.

Learn more

Leadership Development

Play a more integral role throughout the company.

Champions of Growth Podcast

Handicapping the ANA’s Marketing Capabilities Framework

5 days ago

Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.

Conference Highlights

Overview of the 2024 ANA/AEF Future of Marketing Leadership Conference

1 month ago

In this video, get a two minute overview of the 2024 ANA/AEF Future of Marketing Leadership Conference.

Marketing Organization

Improve efficiencies of your marketing team.

Champions of Growth Podcast

Handicapping the ANA’s Marketing Capabilities Framework

5 days ago

Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.

B2C

How Agencies Deal with Clients' CMO Churn

by Tony Case, 3 weeks ago

The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.

Mastering MarTech

Get a better grip on the marketing stack.

Event Recaps

Content Authenticity and Transparency in the Age of Generative AI

1 month ago

Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.

B2C

Dealing with AI Bias in Marketing

by Christopher Heine, 2 months ago

As generative AI becomes a more integral aspect of brand marketing, the onus grows on brand managers to reduce and/or eliminate AI bias. Tech giants are quickly filling the void and building their own AI bias safeguards. However, the onus on combating AI bias ultimately falls on individual brands, which need human oversight to ensure the algorithms don't go rogue and the company doesn't end up in a reputational hole.

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


ANA Magazine

Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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