The Future CMO
Diverse content to help CMOs boost their overall value.
What's New
Leading Edge
A CMO’s Guide to Unlocking the Potential of Human-Centered AI
As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty.
Marketing News Quiz
Marketing News Quiz for July 20, 2024
In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.
B2C
What Is Red Teaming?
Partner Content
Building a Thriving In-House Agency Environment
Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
B2C
Will There Be a Next Generation of Marketers?
Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
B2C
Will There Be a Next Generation of Marketers?
Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.
B2C
AI Draws New Opportunities for Advertising Design
Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.
POVs
Why CEOs Must Own Purpose
Beyond Profit host Ken Beaulieu explains why CEOs must live and breathe the brand’s purpose if it’s going to succeed.
B2C
Google Delayed the Demise of Cookies. Again. Now What?
Google's latest delay to shut down third-party cookies until 2025 presents another reprieve for marketers who are scrambling to develop fresh data strategies. One hurdle is whether companies will be able to dismantle their silos and share more first-party data across the organization.
Global CMO Growth Council
The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.
B2 Awards
How PwC Bridged the Trust Gap in Business Leadership
PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.
Research Reports
2024 ANA Business Marketing Practice — Marketing Impact Measurement Study
This study and “first-look” discussion guide report explores how to address the “snowflake” problem — that every senior marketing role appears to be uniquely defined. Aspects of the study included C-suite interviews, extensive marketing literature, and contextual industry analysis.
Marketing News Quiz
Marketing News Quiz for July 20, 2024
In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.
Webinar Rewinds
The "Stackie Awards" — Who Has the Best MarTech Stack and Why?
In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.
Webinar Rewinds
The "Stackie Awards" — Who Has the Best MarTech Stack and Why?
In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.
POVs
How AI Is Taking Neuromarketing to the Next Level
With AI poised to take neuromarketing from a niche practice into the mainstream, targeted advertising is about to become much more sophisticated. Find out how in this POV from Marketing Futures podcast host Mike Berberich.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.