The Future CMO | ANA

The Future CMO

Diverse content to help CMOs boost their overall value.

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B2C

Dealing with AI Bias in Marketing

by Christopher Heine, 2 weeks ago

As generative AI becomes a more integral aspect of brand marketing, the onus grows on brand managers to reduce and/or eliminate AI bias. Tech giants are quickly filling the void and building their own AI bias safeguards. However, the onus on combating AI bias ultimately falls on individual brands, which need human oversight to ensure the algorithms don't go rogue and the company doesn't end up in a reputational hole.

Industry Insights

The Way Top CMOs Are Overcoming Today’s Challenges

by Ashley Miles, 2 weeks ago

If there’s one thing that those of us who have had the privilege to serve alongside the top CMOs and leadership teams know, it is that the best of us consistently find ways to confront disruptive 800-pound gorillas throughout our career journeys – often, together.

Building New Talent

Develop skillsets for a post-digital age.

Marketing Futures Podcast

Shaping the Next Generation of Marketers, with Niki Mandell of A+E

1 month ago

A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.

Research Reports

Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective

3 months ago

The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.

Change Management

Drive innovation and business strategy.

Conference Session Videos

How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

1 month ago

In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.

Event Recaps

How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

1 month ago

PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.

Conversant in the C-Suite

Boost your value in the boardroom.

Conference Session Videos

How to Create an Investor Mindset Culture at Your Business

1 month ago

In this video, Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.

Event Recaps

How to Create an Investor Mindset Culture at Your Business

1 month ago

Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.

Global CMO Growth Council

Global CMO Growth Council logo

The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.

Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.

Learn more

Leadership Development

Play a more integral role throughout the company.

Industry Insights

The Way Top CMOs Are Overcoming Today’s Challenges

by Ashley Miles, 2 weeks ago

If there’s one thing that those of us who have had the privilege to serve alongside the top CMOs and leadership teams know, it is that the best of us consistently find ways to confront disruptive 800-pound gorillas throughout our career journeys – often, together.

Champions of Growth Podcast

A New Framework for Selling Creative Effectiveness

1 month ago

WARC's Ann Marie Kerwin joins host Matthew Schwartz, to discuss a new study that provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.

Marketing Organization

Improve efficiencies of your marketing team.

Event Recaps

How Marketing Can Align with the Business and Achieve Impressive Results

1 month ago

Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

Conference Session Videos

How Marketing Can Align with the Business and Achieve Impressive Results

1 month ago

In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

Mastering MarTech

Get a better grip on the marketing stack.

B2C

Dealing with AI Bias in Marketing

by Christopher Heine, 2 weeks ago

As generative AI becomes a more integral aspect of brand marketing, the onus grows on brand managers to reduce and/or eliminate AI bias. Tech giants are quickly filling the void and building their own AI bias safeguards. However, the onus on combating AI bias ultimately falls on individual brands, which need human oversight to ensure the algorithms don't go rogue and the company doesn't end up in a reputational hole.

POVs

Your AI Ghostwriter: A Gen AI Super Hack

1 month ago

Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.

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Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


ANA Magazine

Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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