The Future CMO | Marketing Knowledge Center | ANA

The Future CMO

Diverse content to help CMOs boost their overall value.

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CMO Content

Recap: Global CMO Growth Council Leadership Assembly | NYC

5 days ago

On April 25, 2024, the Global CMO Growth Council Leadership Assembly convened over 100 CMO delegates at the PwC Experience Center in New York to review progress on the key initiatives that are driving the marketing industry’s growth agenda forward.

Industry Insights

3 Capabilities All Retailer CMOs Need to Build

by Michele Roney, 6 days ago

Staying ahead of an increasingly complex marketplace requires advanced capabilities in three key areas. It’s not easy being a retailer’s chief marketing officer these days, due to the following reasons discussed in this piece.

Building New Talent

Develop skillsets for a post-digital age.

Marketing Futures Podcast

Shaping the Next Generation of Marketers, with Niki Mandell of A+E

4 months ago

A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.

Research Reports

Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective

6 months ago

The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.

Change Management

Drive innovation and business strategy.

Champions of Growth Podcast

Handicapping the ANA’s Marketing Capabilities Framework

1 month ago

Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.

B2C

Can AI Save the CMO Role?

by Chris Warren, 2 months ago

Change management — rather than a reduced emphasis on marketing — may explain why some top brands continue to get rid of the CMO role altogether. But new technology — like artificial intelligence — may be able to help improve the role's value as chief marketers feel the squeeze.

Conversant in the C-Suite

Boost your value in the boardroom.

Champions of Growth Podcast

How Marketers Become Better Leaders

3 weeks ago

Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.

Marketing Futures Podcast

The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet

1 month ago

Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.

Global CMO Growth Council

Global CMO Growth Council logo

The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.

Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.

Learn more

Leadership Development

Play a more integral role throughout the company.

Champions of Growth Podcast

How Marketers Become Better Leaders

3 weeks ago

Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.

Champions of Growth Podcast

Handicapping the ANA’s Marketing Capabilities Framework

1 month ago

Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.

Marketing Organization

Improve efficiencies of your marketing team.

Champions of Growth Podcast

Handicapping the ANA’s Marketing Capabilities Framework

1 month ago

Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.

B2C

How Agencies Deal with Clients' CMO Churn

by Tony Case, 2 months ago

The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.

Mastering MarTech

Get a better grip on the marketing stack.

Industry Insights

Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices

by Bill Schild, 2 weeks ago

In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.

Podcast Clips

Will the Looming Cookie Demise Cause Industry Collapse?

1 month ago

Will the demise of cookies cause a collapse of the marketing industry as we know it? Claravine’s Chris Comstock doesn’t think so. He explained why during an appearance on the Champions of Growth podcast.

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With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


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Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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