The Future CMO
Diverse content to help CMOs boost their overall value.
What's New
Event Recaps
Content Authenticity and Transparency in the Age of Generative AI
Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.
POVs
What’s Behind the CEO-CMO Rift?
Lately, the relationship between CMOs and CEOs seems more like a marriage in desperate need of counseling. But these research-based tips can turn things into a happily ever after.
Industry Insights
The Way Top CMOs Are Overcoming Today’s Challenges
Marketing Futures Podcast
Shaping the Next Generation of Marketers, with Niki Mandell of A+E
A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.
Research Reports
Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective
The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.
B2C
Can AI Save the CMO Role?
Change management — rather than a reduced emphasis on marketing — may explain why some top brands continue to get rid of the CMO role altogether. But new technology — like artificial intelligence — may be able to help improve the role's value as chief marketers feel the squeeze.
Conference Session Videos
How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team
In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.
POVs
What’s Behind the CEO-CMO Rift?
Lately, the relationship between CMOs and CEOs seems more like a marriage in desperate need of counseling. But these research-based tips can turn things into a happily ever after.
Event Recaps
Predicting Customer Lifetime Value: Using Historic Behavior to Plan and Provide Prescriptive Recommendations to Better Meet Future Needs
Richard Lusk, senior director of data science at Inspire Brands, discussed how predictive analytics can be used to determine customer lifetime value (CLV) and also outlined how CLV is valuable when making the case for marketing spend.
Global CMO Growth Council
The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.
Conference Highlights
Overview of the 2024 ANA/AEF Future of Marketing Leadership Conference
In this video, get a two minute overview of the 2024 ANA/AEF Future of Marketing Leadership Conference.
Industry Insights
The Way Top CMOs Are Overcoming Today’s Challenges
If there’s one thing that those of us who have had the privilege to serve alongside the top CMOs and leadership teams know, it is that the best of us consistently find ways to confront disruptive 800-pound gorillas throughout our career journeys – often, together.
Event Recaps
How Marketing Can Align with the Business and Achieve Impressive Results
Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
Conference Session Videos
How Marketing Can Align with the Business and Achieve Impressive Results
In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
Event Recaps
Content Authenticity and Transparency in the Age of Generative AI
Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.
B2C
Dealing with AI Bias in Marketing
As generative AI becomes a more integral aspect of brand marketing, the onus grows on brand managers to reduce and/or eliminate AI bias. Tech giants are quickly filling the void and building their own AI bias safeguards. However, the onus on combating AI bias ultimately falls on individual brands, which need human oversight to ensure the algorithms don't go rogue and the company doesn't end up in a reputational hole.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.