The Future CMO
Diverse content to help CMOs boost their overall value.
What's New
Champions of Growth Podcast
Seeing the “How” in Business Transformation
Allen Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.
Champions of Growth Podcast
Can B2B Brands Shift to a Full-Funnel Marketing Strategy?
Google's Doug Novack joins host Matthew Schwartz to discuss the ongoing debate throughout the B2B field about performance marketing versus brand advertising, the rapidly growing role of generative AI in both branding and lead generation efforts, and why it’s incumbent upon B2B companies to pivot to a full-funnel marketing strategy.
Champions of Growth Podcast
Seeing the “How” in Business Transformation
Allen Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.
Champions of Growth Podcast
Can B2B Brands Shift to a Full-Funnel Marketing Strategy?
Google's Doug Novack joins host Matthew Schwartz to discuss the ongoing debate throughout the B2B field about performance marketing versus brand advertising, the rapidly growing role of generative AI in both branding and lead generation efforts, and why it’s incumbent upon B2B companies to pivot to a full-funnel marketing strategy.
CMO Content
A Wake-Up Call for CEOs
The ANA and the Global CMO Growth Council tapped McKinsey & Company to study how the CEO-CMO relationship could lead to outsized growth. A panel of executives from five leading brands shared key takeaways and spotlighted an alarming lack of understanding among CEOs and business stakeholders on how marketing contributes value to the business.
CMO Content
Have Marketers Lost Their Seat at the C-Suite Table?
In 2023, ANA partnered with McKinsey to research the CEO and CMO role. This presentation, delivered during the 2023 ANA Global CMO Growth Summit in Orlando on October 24, identifies three primary areas of misalignment between CEOs and CMOs when it comes to driving the growth agenda.
ANA Magazine
Marketing to Generation Alpha
When catering to gen Alphas, marketers need to think outside the screen, and create engaging, immersive experiences that blend the digital and physical worlds.
ANA Magazine
Driving Change at Jaguar Land Rover
The idea that brand work is difficult to measure or quantify doesn't hold up, according to Charlotte Blank, U.S. CMO at Jaguar Land Rover North America. She stresses that marketers need to cultivate KPIs for brand health metrics in the upper funnel, which are just as important as the conversion-oriented metrics that drive performance marketing discussions.
Global CMO Growth Council
The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.
Champions of Growth Podcast
Seeing the “How” in Business Transformation
Allen Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.
Webinar Rewinds
Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace
In this webinar, veteran DEI executive Mita Mallick debunks 13 myths that hold us back from transforming our workplaces. She delivers a mix of powerful storytelling combined with practical and hands-on ways for us to be more inclusive leaders.
Podcast POVs
Prompt Like a Champ: Best Practices for Generative AI Prompts
Marketing Futures podcast host and ChatGPT power user Michael Berberich shares his key tips to help you create the perfect AI prompt.
Podcast Clips
No, Actually — Artificial Intelligence Is Not Going to Take Your Job
Wunderman Thompson’s Jason Carmel outlines the reasons why he believes artificial intelligence is not poised to take marketers’ jobs.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.