Marketing 101
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Event Recaps
Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections
When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.
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B2B Content Marketing
What are best practices for B2B marketers getting into content marketing?
Event Recaps
Negotiating Platform and Technology-Enabled Agreements
A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.
The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success
With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.
Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow
Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.
ChapStick "Beauty Confessions" Quiz
ChapStick promoted its new Total Hydration beauty line with an online quiz.
Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections
When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.
Negotiating Platform and Technology-Enabled Agreements
A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.
Turning Data into Value for Your Stakeholders
PepsiCo’s Iwao Fusillo shared examples from his career of how data has been used to tangibly improve business outcomes at companies like the NFL, American Express, General Motors, and PepsiCo. He also gave a preview of what the future of data analysis looks like.
Data Collaboration and the Use of Clean Rooms
Neustar shared tips for the use of clean rooms in data collaboration and provided a case study that illustrated its advantages.
Five Basic Human Truths
J. Schmid offers an infographic that identifies five basic anthropological facts and their implications for marketers.
Marketing Measurement and Optimization: In-Housed, Outsourced, or Hybrid?
Ekimetrics shares key considerations for scaling business by building marketing, measurement, and optimization (MMO) programs in-house.
Content Marketing Editorial Calendar 2023
Use this calendar template to keep track of your content marketing and distribution efforts.
Editorial Calendar Template 2023
A report to track editorial calendar opportunities and their associated deadlines.
Marketing Calendar Template 2023
A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Why Meaning Matters
In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.
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Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.