Marketing 101
Explore diverse content on the fundamentals of our craft.
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Knowledge Partners
ABM Changes the Game — If You Can Make It Work
Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.
Knowledge Partners
TVision Spring 2022 Co-Viewing Report
TVision issued a report featuring insights on co-viewing metrics for brands.
Knowledge Partners
New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S.
A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.
Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow
Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.
ChapStick "Beauty Confessions" Quiz
ChapStick promoted its new Total Hydration beauty line with an online quiz.
Retail Media: What Is It and How Do You Use It?
At a recent ANA 1-Day Conference, Stanley Black & Decker examined how advertising on retail media networks operates and how advertisers can take advantage of them.
Transform Your Business with Retail Media
As CPG brands look for ways to reach high-intent shoppers at the point of purchase, retail media can aid in creating significant value in acquisition and retention efforts for both the manufacturer and retailer.
The Basics of Influencer Marketing
Amanda Sorenson of the agency Lytehouse shared some of the fundamentals of working with influencers, including how to select them and measure their performance.
Nine Sustainable Behaviors
Sustainable Brands gave advice to consumers and brands looking to become more sustainable.
ABM Changes the Game — If You Can Make It Work
Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.
TVision Spring 2022 Co-Viewing Report
TVision issued a report featuring insights on co-viewing metrics for brands.
Content Marketing Playbook
Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
Content Marketing Editorial Calendar 2022
Use this calendar template to keep track of your content marketing and distribution efforts.
Editorial Calendar Template 2022
A report to track editorial calendar opportunities and their associated deadlines.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Beyond Profit Podcast: Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Beyond Profit Podcast: Why Meaning Matters
In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.
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Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.