Marketing 101

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ANA Magazine

Marketers Pack Up for the (Perpetual) Holiday Season

by Chuck Kapelke, 12 hours ago

Christmas in July? Not quite. But the shopping season, previously relegated to the last several weeks of the year, is now in perpetual motion due to online shopping. What's more, amid a creaky economy and the potential for a recession later this year, consumers are gathering up their gifts earlier than ever.

Ask the Expert Answers

Customer Loyalty

3 days ago

How can I encourage loyalty within my customer base?

Ask the Expert Answers

Marketing to Veterans

3 days ago

How can my brand effectively market to the veteran community?

Case Studies

Results of award-winning marketing campaigns.

The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success

2 months ago

With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.

Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow

9 months ago

Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

ChapStick "Beauty Confessions" Quiz

1 year ago

ChapStick promoted its new Total Hydration beauty line with an online quiz.

Event Recaps

Summaries of presentations at ANA events.

We Can’t Wait: How an App Can Build a Movement

1 month ago

In this presentation about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.

California Online Platform Fundraising — Changes Ahead

2 months ago

The law firm Copilevitz, Lam & Raney examined the changes to online fundraising that will take place once a new California law goes into effect in January of 2023.

Brand Activations in the Metaverse: A Practical Case Study with Chipotle

2 months ago

Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.

Key Updates in False Advertising Litigation

2 months ago

At an ANA Law Virtual One-Day Conference in July of 2022, Seyfarth Shaw LLP offered numerous observations on the ways that different false advertising claims have been litigated recently, providing citations for relevant cases, some of them ongoing.

Knowledge Partners

Third-party content submitted by agencies and brands.

Marketing Measurement and Optimization: In-Housed, Outsourced, or Hybrid?

2 weeks ago

Ekimetrics shares key considerations for scaling business by building marketing, measurement, and optimization (MMO) programs in-house.

B2B Commerce Benchmarking Report

1 month ago

An analysis of digital commerce data from one hundred leading companies across industries and business models.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Content Marketing Playbook

10 months ago

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

Content Marketing Editorial Calendar 2022

11 months ago

Use this calendar template to keep track of your content marketing and distribution efforts.

Editorial Calendar Template 2022

11 months ago

A report to track editorial calendar opportunities and their associated deadlines.

Podcasts

Insightful discussions on marketing trends, brand purpose, and more.

Cracking the Innovation Code, with Tony Ulwick of Strategyn

3 months ago

Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.

Beyond Profit Podcast: Dr. Bronner’s: A Purpose Brand Like No Other

7 months ago

Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.

Beyond Profit Podcast: Why Meaning Matters

1 year ago

In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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