Marketing 101
Explore diverse content on the fundamentals of our craft.
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Programmatic Trends and Best Practices
What are some trends and best practices in programmatic media buying?
Industry Insights
9 Tips for Defining Brand Purpose
Brand purpose has become increasingly critical to how a company differentiates itself, appeals to consumers, and, perhaps most importantly of all, attains a goal loftier than simply making a profit. However, the process of defining a given organization’s unique purpose can be baffling for those undertaking it.
Podcast POVs
The Metaverse Doesn’t Exist…Yet
Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.
Direct Mail Marketing
What are some trends and best practices for direct mail marketing?
Email Marketing
What are trends and best practices in email marketing?
The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success
With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.
Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow
Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.
ChapStick "Beauty Confessions" Quiz
ChapStick promoted its new Total Hydration beauty line with an online quiz.
Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections
When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.
Tap Your In-House Superpowers
WBC Advisors recommended three ways in-house agencies can improve creative workplaces.
How AdChoices and Consent Management Platforms Can Work Together
Lou Mastria, executive director of the Digital Advertising Alliance, provided an update on how Consent Management Platforms (CMPs) and AdChoices interfaces can work together.
The Four Stages of Relationship Marketing
Cheetah Digital explores the four stages of establishing a relationship marketing strategy.
Email Marketing Best Practices: A Guide to Creating and Implementing Successful Email Campaigns
The agency ICF Next offered an array of best practices for tackling each phase of email marketing.
Combating the Never-Ending Demand for Creative Content
Aquent’s Corey O’Brien shares how in-house agencies can stay ahead of the increasing demand for creative content.
Content Marketing Editorial Calendar 2023
Use this calendar template to keep track of your content marketing and distribution efforts.
Editorial Calendar Template 2023
A report to track editorial calendar opportunities and their associated deadlines.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.