Marketing 101

Explore diverse content on the fundamentals of our craft.

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Knowledge Partners

Is Your Preferred Partner Program Painful or Prosperous?

19 hours ago

Agency Mania Solutions highlighted the value to brands of preferred partner programs, also known as P3.

Ask the Expert Answers

Account-Based Marketing

2 days ago

Is account-based marketing right for my organization?

Knowledge Partners

Examining Three Proven Ways to Cultivate Customer Loyalty

2 days ago

HMI Performance Incentives, a B2B solutions provider, examines three common approaches organizations take to earning customer loyalty, outlining the pros and cons to each and making a recommendation about which approach seems to be the most effective.

Case Studies

Results of award-winning marketing campaigns.

The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success

1 month ago

With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.

Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow

7 months ago

Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

ChapStick "Beauty Confessions" Quiz

1 year ago

ChapStick promoted its new Total Hydration beauty line with an online quiz.

Event Recaps

Summaries of presentations at ANA events.

California Online Platform Fundraising — Changes Ahead

3 weeks ago

The law firm Copilevitz, Lam & Raney examined the changes to online fundraising that will take place once a new California law goes into effect in January of 2023.

Brand Activations in the Metaverse: A Practical Case Study with Chipotle

3 weeks ago

Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.

Key Updates in False Advertising Litigation

3 weeks ago

At an ANA Law Virtual One-Day Conference in July of 2022, Seyfarth Shaw LLP offered numerous observations on the ways that different false advertising claims have been litigated recently, providing citations for relevant cases, some of them ongoing.

Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse

1 month ago

Unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights, Miller Lite decided to turn to the virtual world, taking its first foray into the metaverse by launching The Meta Lite Bar.

Knowledge Partners

Third-party content submitted by agencies and brands.

Is Your Preferred Partner Program Painful or Prosperous?

19 hours ago

Agency Mania Solutions highlighted the value to brands of preferred partner programs, also known as P3.

Examining Three Proven Ways to Cultivate Customer Loyalty

2 days ago

HMI Performance Incentives, a B2B solutions provider, examines three common approaches organizations take to earning customer loyalty, outlining the pros and cons to each and making a recommendation about which approach seems to be the most effective.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Content Marketing Playbook

9 months ago

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

Content Marketing Editorial Calendar 2022

10 months ago

Use this calendar template to keep track of your content marketing and distribution efforts.

Editorial Calendar Template 2022

10 months ago

A report to track editorial calendar opportunities and their associated deadlines.

Podcasts

Insightful discussions on marketing trends, brand purpose, and more.

Cracking the Innovation Code, with Tony Ulwick of Strategyn

2 months ago

Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.

Beyond Profit Podcast: Dr. Bronner’s: A Purpose Brand Like No Other

5 months ago

Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.

Beyond Profit Podcast: Why Meaning Matters

10 months ago

In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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Search our extensive collection of best practices, event recaps, research reports, and more.

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