Marketing 101
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Industry Insights
Can Ad Buyers Trust the Numbers They’re Given?
Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone that they’re even running where you thought they would?
Industry Insights
The Art of Emotion: Turning Trackable Data into Customer Connection
Customer data is the heart of marketing, and probably always will be. Demographics, consumer profiles, buying trends, regional preferences, and past performance are all part of this the stew (and it's invaluable to marketers). But without hard data on how customers feel about our ads and our experiences, we’re only getting half the picture.
Marketing to Generation Alpha
How can brands connect with gen Alpha?
Marketing to Baby Boomers and Older Adults
How can my brand connect with baby boomers?
Citi Partnered with Michaela Jaé Rodriguez for Its Chosen Name Campaign
Citi has been committed to helping drive an equitable and inclusive culture. Citi’s Chosen Name program, originally launched in 2020, gives transgender and non-binary customers the choice to update their eligible Citi-branded cards to match their true identity.
How CVS Helped Its Internal Teams
Meeting Manners introduced new rules around meeting etiquette to help colleagues enjoy more productive days, feel less stress and ultimately, feel happier about where they worked.
Leave No One Out This Holiday
In a moment when many Americans needed an uplift, Teleflora’s latest holiday campaign, “Leave No One Out This Holiday,” showed how the gift of a Teleflora bouquet can help turn the holidays from lonely to lovely.
Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years
Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.
Understanding the U.S. Chinese Consumers Digital Habits
With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.
Coca-Cola Shared Compliance Learnings
Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.
Holiday Shopping Insights: Keep up with Deal-Seeking Shoppers
While traditionally focused on the Black Friday to Cyber Monday window, deal-seeking now extends throughout October and November. Google’s Richard Manso offers strategies for brands to capitalize on this extended period, including early engagement, aiding in wish list creation, and going beyond mere discounts.
The Podcast Landscape
Sounds Profitable and Signal Hill Insights partnered to conduct a survey on consumer habits when it comes to podcasts. Topics included churn, what leads to decreases in listening over time, and general perceptions of the medium and its creators.
Avoiding Product Flops with Innovation Testing
System1 emphasizes that despite big brand names, percent of new innovations fail. Common pitfalls include inadequate market research, misjudged pricing strategies, poor timing, and ineffective marketing. To mitigate these risks, they recommend an innovative approach: testing rooted in the “wisdom of the crowd” methodology.
First-, Second-, Third-, and Zero-Party Data Explained
Porch Media Group Breaks down the distinguishing features of the different forms of data that marketers can avail themselves of and identifies their pros and cons.
The Five Stages of Generative AI Marketing Maturity
AI consulting firm CognitivePath describes the five stages that marketers should embark upon as they strive to incorporate generative AI into their work — stages that proceed from “Ad Hoc” all the way to “Pioneering,” the highest level of maturity.
Content Marketing Editorial Calendar 2024
Use this calendar template to keep track of your content marketing and distribution efforts.
Editorial Calendar Template 2024
A report to track editorial calendar opportunities and their associated deadlines.
Marketing Calendar Template 2024
A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.