Marketing 101

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Industry Insights

Generate Revenue with These Five B2B Marketing Principles

by Dan Earle, 4 days ago

No matter how pretty your analytics are, if marketing does not contribute to an organization’s bottom line, leadership will never fully recognize the value it provides. At the end of the day, it does not matter if your marketing dashboard is in the green if the business is in the red.

Ethics Issue Alerts

Artificial Intelligence (AI) and Marketing Ethics

by Senny Boone, 5 days ago

With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.

Industry Insights

How the Future of Identity Will Transform the Competitive Landscape

by Anish Aravindakshan, 6 days ago

The identity landscape is in a dramatic state of upheaval right now, and today’s changes have massive implications for the reality that advertisers and publishers will be operating within the next one to three years. Suffice to say, things are going to look different.

Ask the Expert Answers

Compendiums based on ANA member research requests.

Influencer Marketing Now and Beyond

2 weeks ago

What is the state of influencer marketing, and how can I best leverage influencers?

Marketing to Women

2 weeks ago

ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"

Case Studies

Results of ANA Award-winning marketing campaigns.

The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success

8 months ago

With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.

Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow

1 year ago

Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

ChapStick "Beauty Confessions" Quiz

2 years ago

ChapStick promoted its new Total Hydration beauty line with an online quiz.

Event Recaps

Summaries of presentations at ANA conferences and committee meetings.

Getty Visual LGBTQ+ Storytelling

2 weeks ago

Getty Images developed an LGBTQ+ collection of images and a guidebook for its use with GLAAD. The company shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects the LGBTQ+ community in all aspects of their identity.

Modeling Inclusion Behavior: How the Research Marries Up to the Practice

3 weeks ago

While recruiting diverse talent into the industry is crucial, companies must also create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay.

Investment with Diverse Media Suppliers

1 month ago

According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this session discussed the challenges and opportunities of investing with diverse media suppliers.

Knowledge Partners

Third-party content submitted by agencies and brands.

How to Identify and Evaluate B2B Buying Groups

1 week ago

Anteriad shares how companies can identify and understand their buying groups.

How Brands Across All Categories Are Using Addressable TV

1 week ago

DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.

A Marketer’s Guide to Data Strategy

1 week ago

Anteriad offers tips for those trying to plan out how they’ll collect, organize, and update data.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Content Marketing Editorial Calendar 2023

5 months ago

Use this calendar template to keep track of your content marketing and distribution efforts.

Editorial Calendar Template 2023

5 months ago

A report to track editorial calendar opportunities and their associated deadlines.

Marketing Calendar Template 2023

5 months ago

A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.


Insightful discussions on marketing trends, brand purpose, and more.

Cracking the Innovation Code, with Tony Ulwick of Strategyn

9 months ago

Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.

Dr. Bronner’s: A Purpose Brand Like No Other

1 year ago

Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.

Explore ANA Content Channels


Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.

Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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Search our extensive collection of best practices, event recaps, research reports, and more.