Marketing 101

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Industry Insights

Can Ad Buyers Trust the Numbers They’re Given?

by Robert Gibbs, 17 hours ago

Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone that they’re even running where you thought they would?

Industry Insights

The Art of Emotion: Turning Trackable Data into Customer Connection

by Inspira Marketing, 17 hours ago

Customer data is the heart of marketing, and probably always will be. Demographics, consumer profiles, buying trends, regional preferences, and past performance are all part of this the stew (and it's invaluable to marketers). But without hard data on how customers feel about our ads and our experiences, we’re only getting half the picture.

Case Studies

Results of ANA Award-winning marketing campaigns.

Citi Partnered with Michaela Jaé Rodriguez for Its Chosen Name Campaign

1 month ago

Citi has been committed to helping drive an equitable and inclusive culture. Citi’s Chosen Name program, originally launched in 2020, gives transgender and non-binary customers the choice to update their eligible Citi-branded cards to match their true identity.

How CVS Helped Its Internal Teams

1 month ago

Meeting Manners introduced new rules around meeting etiquette to help colleagues enjoy more productive days, feel less stress and ultimately, feel happier about where they worked.

Leave No One Out This Holiday

1 month ago

In a moment when many Americans needed an uplift, Teleflora’s latest holiday campaign, “Leave No One Out This Holiday,” showed how the gift of a Teleflora bouquet can help turn the holidays from lonely to lovely.

Event Recaps

Summaries of presentations at ANA conferences and committee meetings.

Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years

2 weeks ago

Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.

Understanding the U.S. Chinese Consumers Digital Habits

3 weeks ago

With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.

Coca-Cola Shared Compliance Learnings

1 month ago

Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.

Knowledge Partners

Third-party content submitted by agencies and brands.

Holiday Shopping Insights: Keep up with Deal-Seeking Shoppers

2 weeks ago

While traditionally focused on the Black Friday to Cyber Monday window, deal-seeking now extends throughout October and November. Google’s Richard Manso offers strategies for brands to capitalize on this extended period, including early engagement, aiding in wish list creation, and going beyond mere discounts.

The Podcast Landscape

3 weeks ago

Sounds Profitable and Signal Hill Insights partnered to conduct a survey on consumer habits when it comes to podcasts. Topics included churn, what leads to decreases in listening over time, and general perceptions of the medium and its creators.

Avoiding Product Flops with Innovation Testing

3 weeks ago

System1 emphasizes that despite big brand names, percent of new innovations fail. Common pitfalls include inadequate market research, misjudged pricing strategies, poor timing, and ineffective marketing. To mitigate these risks, they recommend an innovative approach: testing rooted in the “wisdom of the crowd” methodology.

Money Slides

The best standalone PowerPoint slides from presentations at ANA events.

First-, Second-, Third-, and Zero-Party Data Explained

5 days ago

Porch Media Group Breaks down the distinguishing features of the different forms of data that marketers can avail themselves of and identifies their pros and cons.

The Five Stages of Generative AI Marketing Maturity

5 days ago

AI consulting firm CognitivePath describes the five stages that marketers should embark upon as they strive to incorporate generative AI into their work — stages that proceed from “Ad Hoc” all the way to “Pioneering,” the highest level of maturity.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Content Marketing Editorial Calendar 2024

3 days ago

Use this calendar template to keep track of your content marketing and distribution efforts.

Editorial Calendar Template 2024

3 days ago

A report to track editorial calendar opportunities and their associated deadlines.

Marketing Calendar Template 2024

3 days ago

A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.


Insightful discussions on marketing trends, brand purpose, and more.

Cracking the Innovation Code, with Tony Ulwick of Strategyn

1 year ago

Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.

Dr. Bronner’s: A Purpose Brand Like No Other

1 year ago

Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.


Clips of conference segments and more.

Explore ANA Content Channels


Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.

Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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Search our extensive collection of best practices, event recaps, research reports, and more.