Marketing 101
Explore diverse content on the fundamentals of our craft.
What's New
Knowledge Partners
Is Your Preferred Partner Program Painful or Prosperous?
Agency Mania Solutions highlighted the value to brands of preferred partner programs, also known as P3.
Ask the Expert Answers
Account-Based Marketing
Is account-based marketing right for my organization?
Knowledge Partners
Examining Three Proven Ways to Cultivate Customer Loyalty
HMI Performance Incentives, a B2B solutions provider, examines three common approaches organizations take to earning customer loyalty, outlining the pros and cons to each and making a recommendation about which approach seems to be the most effective.
The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success
With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.
Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow
Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.
ChapStick "Beauty Confessions" Quiz
ChapStick promoted its new Total Hydration beauty line with an online quiz.
California Online Platform Fundraising — Changes Ahead
The law firm Copilevitz, Lam & Raney examined the changes to online fundraising that will take place once a new California law goes into effect in January of 2023.
Brand Activations in the Metaverse: A Practical Case Study with Chipotle
Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.
Key Updates in False Advertising Litigation
At an ANA Law Virtual One-Day Conference in July of 2022, Seyfarth Shaw LLP offered numerous observations on the ways that different false advertising claims have been litigated recently, providing citations for relevant cases, some of them ongoing.
Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse
Unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights, Miller Lite decided to turn to the virtual world, taking its first foray into the metaverse by launching The Meta Lite Bar.
Is Your Preferred Partner Program Painful or Prosperous?
Agency Mania Solutions highlighted the value to brands of preferred partner programs, also known as P3.
Examining Three Proven Ways to Cultivate Customer Loyalty
HMI Performance Incentives, a B2B solutions provider, examines three common approaches organizations take to earning customer loyalty, outlining the pros and cons to each and making a recommendation about which approach seems to be the most effective.
Content Marketing Playbook
Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
Content Marketing Editorial Calendar 2022
Use this calendar template to keep track of your content marketing and distribution efforts.
Editorial Calendar Template 2022
A report to track editorial calendar opportunities and their associated deadlines.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Beyond Profit Podcast: Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Beyond Profit Podcast: Why Meaning Matters
In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.