Marketing 101
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How Retailers Can Make Better Connections with More Shoppers
The weeks leading up to the holidays can be stressful for retail marketers desperate to hit their goals, and that can lead many to throw good money after bad tactics to gain some quick traction. A common example is the focus on reach. Too many retail marketers focus on acquiring customer contact information (usually email addresses) to get in front of net new shoppers and hit acquisition goals without any focus on the relevant data that can help them turn those email addresses (read: shoppers) into first-time buyers.
Industry Insights
What Is a Single Customer View? A Guide
In today’s data-driven world, businesses strive to understand and connect with their customers on a personal level. This connection goes beyond mere transactions; it’s about building meaningful relationships.
Marketing to Men
How are brands successfully connection with male consumers?
Agency Compensation Methods & Models
What are some considerations for choosing an agency compensation model?
McDonald’s Creates an Immersive Diwali Celebration for the Asian Indian Community
McDonald’s collaborated with designer Megha Rao to create an immersive Diwali celebration that reinforced the brand’s commitment to the Asian Indian community.
Citi Partnered with Michaela Jaé Rodriguez for Its Chosen Name Campaign
Citi has been committed to helping drive an equitable and inclusive culture. Citi’s Chosen Name program, originally launched in 2020, gives transgender and non-binary customers the choice to update their eligible Citi-branded cards to match their true identity.
How CVS Helped Its Internal Teams
Meeting Manners introduced new rules around meeting etiquette to help colleagues enjoy more productive days, feel less stress and ultimately, feel happier about where they worked.
Eight Data Points That Shed Light on the Behavior and Attitudes of Hispanic Viewers
Nielsen shares the results of recent research that illuminates how Hispanic viewers engage with and feel about TV and streaming.
Driving Excitement and Conversation with Creators
Dan Sykora, VP of creative+ at Paramount, showcased how both Mars Wrigley and MPB leveraged Paramount’s annual VidCon event to drive deeper connections with generation Z.
How Motel 6 Has Committed to DEI as a Built-In Strategy for Success
Motel 6 sought to foster its DEI and multicultural marketing programs. Leaders from Motel 6, Barkley, and The Corazón Agency unveiled the winning strategies behind Motel 6's successes, and how it became a more inclusive business internally and externally.
The Streaming Generation Gap Is Smaller Than You Think
MNTN Research shares insights that challenge the idea that people who view content via streaming skew younger.
Retail Media Networks: An R3 Primer
R3 provides an introduction to Retail Media Networks, complete with financial projections for the booming new media, case studies detailing how they are being leveraged by brands, and a detailed breakdown of the players on the market and their capabilities, both in the U.S. and globally.
How Can Your Digital Ads Achieve Attention?
System1 shares insights on how brands can optimize their advertising across social media and other digital channels.
Consumers' Concerns About AI, by the Numbers
Media agency Carat shares Dentsu data on which concerns about AI most worry consumers and which applications for the new technology they most support.
The Projected Growth of the 50-Plus Economy in the U.S.
The AARP charts the expected growth of the 50-year-old-and-over population in the U.S., along with the expected growth in this demographic’s spending power.
Content Marketing Editorial Calendar 2024
Use this calendar template to keep track of your content marketing and distribution efforts.
Editorial Calendar Template 2024
A report to track editorial calendar opportunities and their associated deadlines.
Marketing Calendar Template 2024
A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
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Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
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Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.