Marketing 101
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Money Slides
How to Collect First-Party Data: Popular Tactics
LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.
Money Slides
Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers
Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.
Marketing to Asian Americans
How can my brand authentically connect with the AAPI community?
Marketing to Veterans
How can my brand effectively market to the veteran community?
How This Hotel Marketed to Travelers on a Budget
For those who’ve experienced the magic of skiing in the winter, there’s nothing quite like it. But most Americans have been priced off the slopes, making skiing out of reach for many. Motel 6, a brand that believes everyone has the right to travel, made costly ski trips more accessible.
The Fresh Market Launches the Ultimate Loyalty Experience
The Fresh Market’s mission was to build a personalized loyalty experience that was not only different from any other but deepened the relationship with its existing guests and develop new relationships along the way. In less than a year, the company exceeded its goals for the program, which continues to grow daily.
The Iconic Summer Mashup 2.0
Bar-S Foods built upon the success in 2021 by continuing to push Bar-S as a value brand its consumers can be proud to share on their kitchen tables and with their smartphones through a country music video mashup of a classic ‘90s hip-hop track.
Measurement Is a Key Driver in Panera’s Customer Loyalty Program
For Panera, enhancing the customer experience and driving loyalty is key. Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.
How Allstate Uses Tactile Printing to Lift Direct Mail Response
Allstate shared the test it performed that confirms that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.
Midlevel Fundraising 101
This session explored the trajectory of midlevel philanthropy, spotlighted opportunities and challenges, and offered concrete strategic and tactical suggestions for success. In addition, Mark Rovner of Sea Change Strategies shared trends and findings based on a decade of research.
Data: Who Needs It?
The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.
Advanced TV — The Questions to Ask
Ebiquity created a guide designed to help marketers traverse the rapidly changing TV market, including what questions they should be asking publishers.
How Gaming Drives Community, Authenticity, and Engagement
This report from Activision Blizzard Media uncovers why people play and how gaming’s social elements heighten these feelings across different game modes, genres, and formats. It also explores the connections people form outside of the game, and how this further enhances the gameplay experience.
How to Collect First-Party Data: Popular Tactics
LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.
Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers
Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.
Marketing Attribution Quick Win Video
ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.
Media Mix Modeling Quick Win Video
ANA's Media Mix Modeling Quick Wins package is a combination of videos, cheat sheets, and checklists designed to help you determine the right media mix for your brand and leverage it to maximize insights and, most importantly, results.
Content Marketing Editorial Calendar 2023
Use this calendar template to keep track of your content marketing and distribution efforts.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
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Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.