Marketing 101

Explore diverse content on the fundamentals of our craft.

What's New


Event Recaps

Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections

1 week ago

When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.

Ask the Expert Answers

B2B Content Marketing

2 weeks ago

What are best practices for B2B marketers getting into content marketing?

Event Recaps

Negotiating Platform and Technology-Enabled Agreements

2 weeks ago

A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.

Case Studies

Results of award-winning marketing campaigns.

The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success

4 months ago

With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.

Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow

11 months ago

Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

ChapStick "Beauty Confessions" Quiz

1 year ago

ChapStick promoted its new Total Hydration beauty line with an online quiz.

Event Recaps

Summaries of presentations at ANA events.

Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections

1 week ago

When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.

Negotiating Platform and Technology-Enabled Agreements

2 weeks ago

A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.

Turning Data into Value for Your Stakeholders

3 weeks ago

PepsiCo’s Iwao Fusillo shared examples from his career of how data has been used to tangibly improve business outcomes at companies like the NFL, American Express, General Motors, and PepsiCo. He also gave a preview of what the future of data analysis looks like.

Data Collaboration and the Use of Clean Rooms

1 month ago

Neustar shared tips for the use of clean rooms in data collaboration and provided a case study that illustrated its advantages.

Knowledge Partners

Third-party content submitted by agencies and brands.

Five Basic Human Truths

1 month ago

J. Schmid offers an infographic that identifies five basic anthropological facts and their implications for marketers.

Marketing Measurement and Optimization: In-Housed, Outsourced, or Hybrid?

2 months ago

Ekimetrics shares key considerations for scaling business by building marketing, measurement, and optimization (MMO) programs in-house.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Content Marketing Editorial Calendar 2023

1 month ago

Use this calendar template to keep track of your content marketing and distribution efforts.

Editorial Calendar Template 2023

1 month ago

A report to track editorial calendar opportunities and their associated deadlines.

Marketing Calendar Template 2023

1 month ago

A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

Podcasts

Insightful discussions on marketing trends, brand purpose, and more.

Cracking the Innovation Code, with Tony Ulwick of Strategyn

5 months ago

Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.

Dr. Bronner’s: A Purpose Brand Like No Other

8 months ago

Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.

Why Meaning Matters

1 year ago

In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

Find What You’re Looking For

Search our extensive collection of best practices, event recaps, research reports, and more.

search