Marketing 101

Explore diverse content on the fundamentals of our craft.

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Money Slides

How to Collect First-Party Data: Popular Tactics

4 days ago

LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.

Money Slides

Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers

4 days ago

Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.

Ask the Expert Answers

Compendiums based on ANA member research requests.

Marketing to Asian Americans

2 weeks ago

How can my brand authentically connect with the AAPI community?

Marketing to Veterans

2 weeks ago

How can my brand effectively market to the veteran community?

Case Studies

Results of ANA Award-winning marketing campaigns.

How This Hotel Marketed to Travelers on a Budget

2 weeks ago

For those who’ve experienced the magic of skiing in the winter, there’s nothing quite like it. But most Americans have been priced off the slopes, making skiing out of reach for many. Motel 6, a brand that believes everyone has the right to travel, made costly ski trips more accessible.

The Fresh Market Launches the Ultimate Loyalty Experience

2 weeks ago

The Fresh Market’s mission was to build a personalized loyalty experience that was not only different from any other but deepened the relationship with its existing guests and develop new relationships along the way. In less than a year, the company exceeded its goals for the program, which continues to grow daily.

The Iconic Summer Mashup 2.0

2 weeks ago

Bar-S Foods built upon the success in 2021 by continuing to push Bar-S as a value brand its consumers can be proud to share on their kitchen tables and with their smartphones through a country music video mashup of a classic ‘90s hip-hop track.

Event Recaps

Summaries of presentations at ANA conferences and committee meetings.

Measurement Is a Key Driver in Panera’s Customer Loyalty Program

1 week ago

For Panera, enhancing the customer experience and driving loyalty is key. Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.

How Allstate Uses Tactile Printing to Lift Direct Mail Response

1 week ago

Allstate shared the test it performed that confirms that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.

Midlevel Fundraising 101

2 weeks ago

This session explored the trajectory of midlevel philanthropy, spotlighted opportunities and challenges, and offered concrete strategic and tactical suggestions for success. In addition, Mark Rovner of Sea Change Strategies shared trends and findings based on a decade of research.

Knowledge Partners

Third-party content submitted by agencies and brands.

Data: Who Needs It?

1 week ago

The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.

Advanced TV — The Questions to Ask

2 weeks ago

Ebiquity created a guide designed to help marketers traverse the rapidly changing TV market, including what questions they should be asking publishers.

How Gaming Drives Community, Authenticity, and Engagement

3 weeks ago

This report from Activision Blizzard Media uncovers why people play and how gaming’s social elements heighten these feelings across different game modes, genres, and formats. It also explores the connections people form outside of the game, and how this further enhances the gameplay experience.

Money Slides

The best standalone PowerPoint slides from presentations at ANA events.

How to Collect First-Party Data: Popular Tactics

4 days ago

LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.

Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers

4 days ago

Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Marketing Attribution Quick Win Video

2 weeks ago

ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.

Media Mix Modeling Quick Win Video

1 month ago

ANA's Media Mix Modeling Quick Wins package is a combination of videos, cheat sheets, and checklists designed to help you determine the right media mix for your brand and leverage it to maximize insights and, most importantly, results.

Content Marketing Editorial Calendar 2023

4 months ago

Use this calendar template to keep track of your content marketing and distribution efforts.

Podcasts

Insightful discussions on marketing trends, brand purpose, and more.

Cracking the Innovation Code, with Tony Ulwick of Strategyn

11 months ago

Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.

Dr. Bronner’s: A Purpose Brand Like No Other

1 year ago

Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.

Videos

Clips of conference segments and more.

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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Search our extensive collection of best practices, event recaps, research reports, and more.

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