Marketing 101
Explore diverse content on the fundamentals of our craft.
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Industry Insights
Generate Revenue with These Five B2B Marketing Principles
No matter how pretty your analytics are, if marketing does not contribute to an organization’s bottom line, leadership will never fully recognize the value it provides. At the end of the day, it does not matter if your marketing dashboard is in the green if the business is in the red.
Ethics Issue Alerts
Artificial Intelligence (AI) and Marketing Ethics
With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.
Industry Insights
How the Future of Identity Will Transform the Competitive Landscape
The identity landscape is in a dramatic state of upheaval right now, and today’s changes have massive implications for the reality that advertisers and publishers will be operating within the next one to three years. Suffice to say, things are going to look different.
Influencer Marketing Now and Beyond
What is the state of influencer marketing, and how can I best leverage influencers?
Marketing to Women
ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"
The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success
With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.
Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow
Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.
ChapStick "Beauty Confessions" Quiz
ChapStick promoted its new Total Hydration beauty line with an online quiz.
Getty Visual LGBTQ+ Storytelling
Getty Images developed an LGBTQ+ collection of images and a guidebook for its use with GLAAD. The company shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects the LGBTQ+ community in all aspects of their identity.
Modeling Inclusion Behavior: How the Research Marries Up to the Practice
While recruiting diverse talent into the industry is crucial, companies must also create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay.
Investment with Diverse Media Suppliers
According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this session discussed the challenges and opportunities of investing with diverse media suppliers.
How to Identify and Evaluate B2B Buying Groups
Anteriad shares how companies can identify and understand their buying groups.
How Brands Across All Categories Are Using Addressable TV
DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.
A Marketer’s Guide to Data Strategy
Anteriad offers tips for those trying to plan out how they’ll collect, organize, and update data.
Content Marketing Editorial Calendar 2023
Use this calendar template to keep track of your content marketing and distribution efforts.
Editorial Calendar Template 2023
A report to track editorial calendar opportunities and their associated deadlines.
Marketing Calendar Template 2023
A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.