Marketing 101
Explore diverse content on the fundamentals of our craft.
What's New
Salary Benchmarks & Hiring Trends
What are current marketing salary benchmarks and hiring trends?
Marketing to Women
How can my brand effectively target and reach women with my marketing efforts?
Marketing Mix Modeling (MMM)
What are best practices for marketing mix modeling?
How to Manage Distinct Brand Assets
How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?
AARP’s "Embrace Your Inner Dragon" Campaign
AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.
Cadillac Celebrates Hip-Hop’s 50th Anniversary
The iconic Cadillac brand has a rich and storied history as a mark of excellence, and over the years has become a symbol of achievement and success in the Black community. To drive brand and cultural relevance with this community, the brand wanted to create an audio campaign that enabled Cadillac to celebrate the important milestone of hip-hop’s 50th anniversary.
Doritos Reintroduced Itself
Doritos was on a mission to re-launch the Doritos Dinamita brand as a unique subline due to increasing consumer demand for intense-flavored snacks. While brand love was strong, awareness and penetration remained low, which is why Doritos treated the relaunch of Dinamita as a new product launch with all new branding, packaging, and flavors.
Developing a Culture of High Performance: Lessons from Citi
During a session at the ANA’s 2025 Future of Marketing Leadership Conference, the audience learned how to use four tools for developing the kind of culture that promotes high-performing teams from Alex Craddock, chief marketing and content officer at Citi.
The Story of Eos Body Lotion and the Power of Creativity, Inclusion, and Community
Soyoung Kang, CMO at eos, discussed how eos transformed its body lotion from a fledgling product to the fastest growing body lotion in the mass market.
Ally Bank’s Strategy for Authentic LGBTQ+ Marketing
At the direction of its CMO, Ally Bank constructed a detailed LGBTQ+ marketing framework that includes Pride branding, a Pride microsite, and major media activations from Netflix to NASCAR. Brian Roach, senior director of marketing, walked through Ally’s 2024 LGBTQ+ marketing strategy.
Beyond Innovation: Transforming Partnerships for Lasting Value
Agency Mania Solutions explores what innovation truly means in today’s economic landscape and how it can be brought to life through enhanced client-agency relationships.
Why Media and Creative Can No Longer Operate in Silos
In today’s fragmented media landscape, creating separate strategies for media and creative is no longer effective. This article examines how brands can rethink their media and creative strategies to drive better performance, offering examples and actionable frameworks for marketers.
The Maturity Curve for Performance Marketing
Let’s look at the seven stages of maturity that can take marketers from the building blocks of performance marketing into marketing mastery.
The Percentage of Programmatic Ad Spend by Marketplace Type
The ANA shares data that reveals the percentage of programmatic ad spend devoted to open marketplaces and to private marketplaces, making those calculations both including and excluding CTV.
Marketers' Favorite KPIs for Retail Media Networks, 2024
The ANA shares survey data that reveals the KPIs that marketers most prefer to use in gauging the success of their use of retail media networks.
Marketers' Favorite Retail Media Networks, 2024
The ANA shares data detailing which retail media networks are most used by marketers as of 2024 and to what extent.
Brand Safety/Online Hate Quick Win Package
ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.
Content Marketing Editorial Calendar 2025
Use this calendar template to keep track of your content marketing and distribution efforts.
Content Marketing Playbook
Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Why Meaning Matters
In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Eight Tips for Aligning MarTech with Strategy
Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.