Marketing 101
Explore diverse content on the fundamentals of our craft.
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AI and B2B Marketing
How are B2B marketers utilizing artificial intelligence in their marketing efforts?
Search Marketing: SEM, SEO, and More
How are marketers utilizing and optimizing their search marketing efforts?
AI Marketing and Ethics Issues: Bias, Privacy, Transparency, and More
What ethical risks and issues come along with using AI (Artificial Intelligence) in marketing?
AI and Generative AI in Marketing
How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?
A Brand Revamp for Schwab
Learn how Schwab earned quick “street cred” among traders and proved that they were committed to providing the same — or better — technology, innovation, support, and education that they’d come to rely on from Ameritrade.
The 7-Eleven X Pac-Man Collaboration
7-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
Empowering Girls through Sports
Basketball is more than a game. It helps shape communities and inspires change, both on and off the court. DICK'S Sporting Goods and Nike recognized the challenges young female basketball players face in sport and partnered to build a program that would empower the next generation of girl ballers.
Understanding and Harnessing the Power of Gaming Audiences
During the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
AI For Email Primer: Everything You Need to Know
Wondering about the growing ways AI is empowering and evolving email marketing? Unclear on terminology and AI-driven tech? This session provided a brief primer that spans AI’s impact on email from campaign strategy to creative to analytics to deliverability.
Effective Customer Retention: Ask, Learn, Engage
During a July 2024 meeting of the ANA’s Relationship Marketing Committee, Bank of Montreal described how it capitalized on interactive emails and a willingness to explore the sources of customer dissatisfaction to improve retention among its credit card users.
A Marketer’s Guide to Major Measurement Methods and Triangulation
Ekimetrics provides a general exploration of key measurement methods, what they’re used for, and how insight and effectiveness teams use various data and techniques to build the effectiveness narrative in the privacy age.
What Do Retailers Need to Do to Make the Most of First-Party Data?
This report from Intent HQ leverages insights from some of the industry’s top experts on how to build a clear roadmap for first-party data success.
Mapping the Multi-ID Landscape: A Glossary
In this comprehensive glossary, Adstra proposes a fresh approach to mapping the advertising value chain.
Charted: Gaming Genre Preferences by Device Type
Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.
How Gamers' Device Preferences Affect Their Willingness to Spend on Games
Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.
The Ages and Incomes of Gamers, by the Numbers
Comscore shares data that breaks down the percentage of gamers in each age demographic and each household income bracket.
Content Marketing Playbook
Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
Shopper Marketing Playbook
Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Firing Your Agency Quick Win Package
ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Why Meaning Matters
In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Aligning the Customer Journey to Goals: Lead Gen Versus Retention
The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.
Four Tips for Finding Your Most Valuable Direct Mail Audience
To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.