Marketing 101

Explore diverse content on the fundamentals of our craft.

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Knowledge Partners

ABM Changes the Game — If You Can Make It Work

1 week ago

Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.

Knowledge Partners

TVision Spring 2022 Co-Viewing Report

1 week ago

TVision issued a report featuring insights on co-viewing metrics for brands.

Knowledge Partners

New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S.

2 weeks ago

A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.

Case Studies

Results of award-winning marketing campaigns.

Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow

6 months ago

Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

ChapStick "Beauty Confessions" Quiz

1 year ago

ChapStick promoted its new Total Hydration beauty line with an online quiz.

Event Recaps

Summaries of presentations at ANA events.

Retail Media: What Is It and How Do You Use It?

3 weeks ago

At a recent ANA 1-Day Conference, Stanley Black & Decker examined how advertising on retail media networks operates and how advertisers can take advantage of them.

Transform Your Business with Retail Media

3 weeks ago

As CPG brands look for ways to reach high-intent shoppers at the point of purchase, retail media can aid in creating significant value in acquisition and retention efforts for both the manufacturer and retailer.

The Basics of Influencer Marketing

3 weeks ago

Amanda Sorenson of the agency Lytehouse shared some of the fundamentals of working with influencers, including how to select them and measure their performance.

Nine Sustainable Behaviors

1 month ago

Sustainable Brands gave advice to consumers and brands looking to become more sustainable.

Knowledge Partners

Third-party content submitted by agencies and brands.

ABM Changes the Game — If You Can Make It Work

1 week ago

Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.

TVision Spring 2022 Co-Viewing Report

1 week ago

TVision issued a report featuring insights on co-viewing metrics for brands.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Content Marketing Playbook

7 months ago

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

Content Marketing Editorial Calendar 2022

8 months ago

Use this calendar template to keep track of your content marketing and distribution efforts.

Editorial Calendar Template 2022

8 months ago

A report to track editorial calendar opportunities and their associated deadlines.

Podcasts

Insightful discussions on marketing trends, brand purpose, and more.

Cracking the Innovation Code, with Tony Ulwick of Strategyn

4 weeks ago

Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.

Beyond Profit Podcast: Dr. Bronner’s: A Purpose Brand Like No Other

3 months ago

Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.

Beyond Profit Podcast: Why Meaning Matters

9 months ago

In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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Search our extensive collection of best practices, event recaps, research reports, and more.

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