Delivering email marketing knowledge, resources, and strategy to drive business growth.
Introducing the ANA Email Excellence Center (EEC), created to help you use email more effectively to grow, engage, and retain your customer base. Email is the single most utilized marketing communications tool in business today. Whether your company is B2C, B2B, DTC, or a combination of all, we have the resources to help you succeed.
The Center provides "thought leadership in action,” with the goals of:
- Building your brands and businesses
- Sharing the latest industry trends on demand through insightful and timely surveys
- Producing the most trusted global industry conference, where you will learn from industry experts
- Developing a leadership committee that drives practical, applicable insights to use in your business
- Programming can’t-miss webinars with the latest techniques and tactics in email marketing to help you drive email excellence
Committee Meetings
Email Marketing Compliance Whitepapers
Research and Reports
Webinars
FUNdamentals of Ethical Marketing: Join our Interactive Game — Is It Ethical?
In this webinar we continue the conversation with the second webinar in our series on the world of marketing and ethics. Using a gameshow model, we look at several recent examples of marketing and ask the pivotal question — is it “ethical”?
Conference Sessions
Multi-Channel Marketing
Integrating the online channel into your fundraising and communications mix is critical. In this session, learn why it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels.
Webinars
Get Ready for the Holidays Now!
In this holiday preparation webinar, learn why starting your email marketing planning in August is crucial to holiday success.