Delivering email marketing knowledge, resources, and strategy to drive business growth.
Introducing the ANA Email Excellence Center (EEC), created to help you use email more effectively to grow, engage, and retain your customer base. Email is the single most utilized marketing communications tool in business today. Whether your company is B2C, B2B, DTC, or a combination of all, we have the resources to help you succeed.
The Center provides "thought leadership in action,” with the goals of:
- Building your brands and businesses
- Sharing the latest industry trends on demand through insightful and timely surveys
- Producing the most trusted global industry conference, where you will learn from industry experts
- Developing a leadership committee that drives practical, applicable insights to use in your business
- Programming can’t-miss webinars with the latest techniques and tactics in email marketing to help you drive email excellence
Committee Meetings
Webinars
Note: All webinars begin at 3 p.m. ET
Previous meetings:
February 16, 2022 | June 15, 2022 | August 17, 2022 | October 19, 2022
Email Marketing Compliance Whitepapers
Research and Reports
The latest from our content library
Money Slides
Email Users Worldwide to Grow at Three Percent per Year
As part of his opening remarks for the 2023 ANA Email Evolution Conference, ANA CEO Bob Liodice cited data from market research firm the Radicati Group that projects that the number of email users worldwide will grow by 3 percent a year through 2026.
Money Slides
Selecting a CDP Vendor for Email Marketing
Email Connect's Chris Marriott catalogs the CDPs (customer data platforms) available to email marketers and, along x/y axes, visualizes each one’s relative advantages and disadvantages (i.e., the ability to support bare messaging versus supplying a full stack and the ability to provide only technology or services).
Conference Sessions
Back to the Future: Big Data < Small Data
Is there such a thing as too much data? The answer is YES. The days of collecting anything and everything are behind us. In this video, learn why focusing on big data is a losing game and why you should start thinking small.
