Delivering email marketing knowledge, resources, and strategy to drive business growth.

Introducing the ANA Email Excellence Center (EEC), created to help you use email more effectively to grow, engage, and retain your customer base. Email is the single most utilized marketing communications tool in business today. Whether your company is B2C, B2B, DTC, or a combination of all, we have the resources to help you succeed.

The Center provides "thought leadership in action,” with the goals of:

  • Building your brands and businesses
  • Sharing the latest industry trends on demand through insightful and timely surveys
  • Producing the most trusted global industry conference, where you will learn from industry experts
  • Developing a leadership committee that drives practical, applicable insights to use in your business
  • Programming can’t-miss webinars with the latest techniques and tactics in email marketing to help you drive email excellence

Research and Reports

B2 Awards

Tapping into the Psychology of Clean Label

4 weeks ago

Ingredion’s brand position is to “be what’s next.” This thought leadership campaign is an example of the mission to deliver useful marketing that helps accelerate customer success by creating the next wave of consumer preferred foods – the email strategy is an integral part of delivering that message.

B2 Awards

Grant Thornton’s E-Newsletter Rebrand

1 month ago

Grant Thornton created a weekly digest highlighting thought leadership and events that were most important to its readers.

Event Recaps

AMP for Email — What You Need to Know

1 month ago

At a meeting of the ANA Email Excellence Committee, a panel of experts discussed why AMP for Email, which enables new interactivity features in promotional email, has seen slow adoption rates since its launch, while also sharing predictions for the future of AMP for Email.

Latest Videos