Delivering email marketing knowledge, resources, and strategy to drive business growth.
Introducing the ANA Email Excellence Center (EEC), created to help you use email more effectively to grow, engage, and retain your customer base. Email is the single most utilized marketing communications tool in business today. Whether your company is B2C, B2B, DTC, or a combination of all, we have the resources to help you succeed.
The Center provides "thought leadership in action,” with the goals of:
- Building your brands and businesses
- Sharing the latest industry trends on demand through insightful and timely surveys
- Producing the most trusted global industry conference, where you will learn from industry experts
- Developing a leadership committee that drives practical, applicable insights to use in your business
- Programming can’t-miss webinars with the latest techniques and tactics in email marketing to help you drive email excellence
Email Marketing Compliance Whitepapers
Research and Reports
Industry Insights
Email's Essential Role in Successful Marketing
Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.
B2B Marketer
Will Social Become the Dominant Media for B2B Brands?
Social media has pulled ahead of email marketing as the top marketing tactic for B2B companies, says a recent study. As social platforms command a growing number of ad dollars, the challenge for marketers will be to tailor their messages so they play into the strengths of each channel, whether text for Twitter, visuals for Instagram, or original video content on YouTube.
ECHO Awards
Huggies "We Got You, Baby": A Creative Platform to Help Parents Navigate Babyhood
Huggies leveraged an omni-channel campaign, which included email, social, and a Super Bowl ad, to introduce a creative platform meant to help new parents navigate parenthood.