Brands for Humanity Coalition

Brands today are expected to make a world of difference for people and the planet. The ANA Brands for Humanity Coalition serves to galvanize the marketing community around a common mission — to advance the impact of brands as forces for good and for growth.

The Coalition is united in principle by a brands for humans ethos; a passion for more purposeful and ethical marketing; a focus on fostering diversity, equality, inclusion, and belonging; the missions of nonprofit organizations to improve the world; a drive for social responsibility and environmental sustainability; an aspiration for gender equality in all marketing and advertising; a more transparent and safe supply chain; and an internet experience free of toxicity.

Meet the members of the Brands for Humanity Coalition in this brief overview.

Brands for Humanity Coalition members:

SeeHer is a movement led by the ANA to accurately portray all women and girls in marketing, advertising, media and entertainment, so they see themselves as they truly are and in all their potential.

AIMM brings together senior thought leaders from the African-American, Hispanic, Asian, LGBTQ and general market communities to evolve multicultural and diverse-segment marketing in America.

In a world where climate change should make sustainability top of mind, the Society and Sustainability Collective helps drive social responsibility and environmental sustainability.

The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.

Engage Responsibly is an all-in approach to tackling online hate speech, working collaboratively with businesses, social media platforms, nonprofits, and capability contributors to drive action.

As a leader in self-regulation, the Center for Ethical Marketing's accountability programs help businesses build consumer trust and best meet the needs of their customers.

Since 1982, the ANA Nonprofit Federation and its predecessor organizations have been aggressive and effective advocates for nonprofits in postal, regulatory, legislative, and accountability issues.

Founded in 1983, the ANA Educational Foundation (AEF) is the bridge that connects the advertising, marketing and academic communities.

Brand Purpose

Assess Your Purposefulness

Take the Social Purpose Assessment to see how much your purpose is embedded in the business.

Brand Purpose Playbook

Struggling to activate your purpose? This playbook will help you make the process less complicated.

Brand Trust

DMAChoice

Subscribe to ANA’s data hygiene tools, which can save thousands of dollars in prospect promotional mailings while building brand trust with ANA's data hygiene tools.

ANA Privacy Shield Program

Select ANA as your approved mediator and compliance provider for international data transfers.

Diversity and Inclusion

2022 Diversity Report for the Advertising / Marketing Industry

The joint ANA and Alliance for Inclusive and Multicultural Marketing (AIMM) study looks to provide an understanding of diversity at ANA member companies.

Power Up! Growth for Inclusive Marketing

This eBook provides a CMO's guide for modern marketing leaders to grow through inclusive marketing.

Gender Equality

SeeHer in Sports Scorecard

A three-part framework that rallies company-wide stakeholders to quantify and benchmark gender equality initiatives and programming across awareness, representation and improvement in women’s sports.

SeeHer Marketing Essentials Toolkit

A comprehensive turn-key set of data, insights and tools to help create a more gender equal society and more effective business ecosystem.

Supplier Diversity

A Diversity Report for the Advertising/ Marketing Industry

This annual benchmark tracks the gender and ethnic diversity of ANA member companies and identifies action steps to improve diversity.

Guidelines for Buyers (Agencies and Marketers)

The purpose of this document is to provide guidance to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

Sustainability

The Future is Mainstream Green

This report outlines a roadmap for how to achieve Mainstream Green — defined as driving sustainable choices by all consumers, not just those who are moved by sustainable claims.

Ad Net Zero Action Plan

Learn about the advertising industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero.

Talent Development

MADE Programs

The Marketing and Advertising Education (MADE) programs help students jumpstart their careers through internships, mentorships, and educational resources.

Campus Speakers Program

This partnership between industry and academia invites advertising and marketing practitioners onto college campuses nationwide to engage with students and faculty.