Marketing Makes a World of Difference™
Brands today are expected to make a world of difference for people and the planet. The ANA Brands for Humanity Coalition serves to galvanize the marketing community around a common mission: To advance the impact of brands as forces for good and for growth.
Activated in partnership with The Internationalist, the Coalition is united in principle by a passion for more purposeful and ethical marketing; a focus on fostering diversity, equality, inclusion, and belonging; the missions of nonprofit organizations to improve the world; a drive for social responsibility and environmental sustainability; an aspiration for gender equality in all marketing and advertising; a commitment to educate the next generation of marketing talent; and an internet experience free of toxicity.
Learn how our Brands for Humanity Coalition members drive marketing growth by selecting an icon below.
“Brands for Humanity represents ANA's collective effort to weave together a strategy for brands that will allow them to not only grow their businesses but to figure out how to simultaneously be a force for good.”
- Bob Liodice, ANA CEO
Get Inspired With the ANA's Most Recent Insights
Social Impact
Fundraising During the Election Season
Beyond Profit Podcast
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Learn and Network with Members
Brand Purpose Committee
Bringing member brands and nonprofits together to discuss the critical role purpose plays in driving growth and change.
| November 19 |
Brand Purpose - Growth for Good New York |
DE&I Forum
Briefing marketing professionals and promoting discussion on social injustice and the lack of representation within the industry.
| September 24 |
DE&I Forum Via Virtual (Eastern Time) |
Ethics Policy Committee
Ensuring quick and transparent solutions for consumers challenged with marketing offers or who have concerns about data privacy.
| September 26 |
Ethics Code FUNdamentals: Best Practices for Reaching Your Intended Audience 30 Minutes |
| October 17 |
Ethics Policy Via Zoom |
LGBTQ+ Forum
Educating marketers on best practices for inclusion of LGBTQ+ in advertising and providing support for LGBTQ+ marketers.
| September 12 |
LGBTQ+ Forum Virtual Meeting (Eastern Time) |
| November 14 |
LGBTQ+ Forum Virtual Meeting (Eastern Time) |
Multicultural Marketing & Diversity Committee
Educating and informing members on key multicultural and diversity topics.
| September 17 |
Multicultural Marketing & Diversity Via Virtual (Eastern Time) |
Nonprofit Organizations Committee
Discussing both ethics and policy, from state solicitation law and federal tax giving incentives to postal regulations and privacy concerns.
| October 15 |
Nonprofit Organizations Washington |
Sustainability Committee
Addressing each segment of Sustainability — Wellness, Society, and Planet — with a focus on being a force for good and a force for growth.
| October 22 |
Sustainability Committee Meeting at 2024 Masters of Marketing Orlando |
| December 12 |
Sustainability Committee Meeting December 2024 Virtual Meeting (Eastern Time) |
Take the Next Step
Contact Ken Beaulieu at kbeaulieu@ana.net to learn more about how you can get involved with the ANA Brands for Humanity Coalition.