Marketing Makes a World of Difference™
Brands today are expected to make a world of difference for people and the planet. The ANA Brands for Humanity Coalition serves to galvanize the marketing community around a common mission: To advance the impact of brands as forces for good and for growth.
Activated in partnership with The Internationalist, the Coalition is united in principle by a passion for more purposeful and ethical marketing; a focus on fostering diversity, equality, inclusion, and belonging; the missions of nonprofit organizations to improve the world; a drive for social responsibility and environmental sustainability; an aspiration for gender equality in all marketing and advertising; a commitment to educate the next generation of marketing talent; and an internet experience free of toxicity.
“Brands for Humanity represents ANA's collective effort to weave together a strategy for brands that will allow them to not only grow their businesses but to figure out how to simultaneously be a force for good.”
- Bob Liodice, ANA CEO
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Brand Purpose and Sustainability
Learn and Network with Members
Brand Purpose Committee
Bringing member brands and nonprofits together to discuss the critical role purpose plays in driving growth and change.
March 26th |
Brand Purpose - Growth for Good Virtual Meeting |
May 23rd |
Brand Purpose - Growth for Good Via Virtual (Eastern Time) |
DE&I Forum
Briefing marketing professionals and promoting discussion on social injustice and the lack of representation within the industry.
May 7th |
DE&I Forum Via Virtual (Eastern Time) |
July 15th |
DE&I Forum Via Virtual (Eastern Time) |
Ethics Policy Committee
Ensuring quick and transparent solutions for consumers challenged with marketing offers or who have concerns about data privacy.
April 10th |
Ethical Marketing FUNdamentals: Data Privacy and Consumer Choice 30 Minutes |
May 9th |
Ethics Policy Via Zoom |
LGBTQ+ Forum
Educating marketers on best practices for inclusion of LGBTQ+ in advertising and providing support for LGBTQ+ marketers.
April 11th |
LGBTQ+ Forum Virtual Meeting (Eastern Time) |
July 11th |
LGBTQ+ Forum Virtual Meeting (Eastern Time) |
Multicultural Marketing & Diversity Committee
Educating and informing members on key multicultural and diversity topics.
April 30th |
Multicultural Marketing & Diversity, Hosted by Campari America New York |
July 25th |
Multicultural Marketing & Diversity Via Virtual (Eastern Time) |
Nonprofit Organizations Committee
Discussing both ethics and policy, from state solicitation law and federal tax giving incentives to postal regulations and privacy concerns.
May 9th |
Nonprofit Organizations Washington |
July 17th |
Nonprofit Organizations Washington |
Sustainability Committee
Addressing each segment of Sustainability — Wellness, Society, and Planet — with a focus on being a force for good and a force for growth.
April 23rd |
Special Session: Managing Marketing & Communications to Avoid ESG Backlash Virtual Meeting (Eastern Time) |
May 30th |
Sustainability Committee Meeting May 2024 Virtual Meeting (Eastern Time) |
Take the Next Step
Contact Ken Beaulieu at kbeaulieu@ana.net to learn more about how you can get involved with the ANA Brands for Humanity Coalition.