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Driving growth for good.

Brands today are expected to make a world of difference for people and the planet. The ANA Brands for Humanity Coalition serves to galvanize the marketing community around a common mission — to advance the impact of brands as forces for good and for growth.

The Coalition is united in principle by a brands for humans ethos; a passion for more purposeful and ethical marketing; a focus on fostering diversity, equality, inclusion, and belonging; the missions of nonprofit organizations to improve the world; a drive for social responsibility and environmental sustainability; an aspiration for gender equality in all marketing and advertising; a more transparent and safe supply chain; and an internet experience free of toxicity.

Coalition members include:

SeeHer is a movement led by the ANA to accurately portray all women and girls in marketing, advertising, media and entertainment, so they see themselves as they truly are and in all their potential.

AIMM brings together senior thought leaders from the African-American, Hispanic, Asian, LGBTQ and general market communities to evolve multicultural and diverse-segment marketing in America.

In a world where climate change should make sustainability top of mind, the Society and Sustainability Collective helps drive social responsibility and environmental sustainability.

The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.

Engage Responsibly is an all-in approach to tackling online hate speech, working collaboratively with businesses, social media platforms, nonprofits, and capability contributors to drive action.

As a leader in self-regulation, the Center for Ethical Marketing's accountability programs help businesses build consumer trust and best meet the needs of their customers.

Since 1982, the ANA Nonprofit Federation and its predecessor organizations have been aggressive and effective advocates for nonprofits in postal, regulatory, legislative, and accountability issues.

Establish Real Impact and Consequential Change

2023 ANA Brands for Humanity Conference
10:00 a.m. | March 21-22, 2023

At this inaugural two-day virtual conference, presented by the ANA Brands for Humanity Coalition, learn how today's "forces for good" — both brands and nonprofit organizations — are using their voices and influence to establish real impact and consequential change.

learn more and register today

Take Action, Inspire Change

Brand Purpose

Assess Your Purposefulness

Take the Social Purpose Assessment to see how much your purpose is embedded in the business.
Brand Purpose Playbook

Struggling to activate your purpose? This playbook will help you make the process less complicated.

Brand Trust

DMAChoice

Subscribe to ANA’s data hygiene tools, which can Save thousands of dollars in prospect promotional mailings while building brand trust with ANA's data hygiene tools.
ANA Privacy Shield Program

Select ANA as your approved mediator and compliance provider for international data transfers.

Sustainability

The Future is Mainstream Green

This report outlines a roadmap for how to achieve Mainstream Green — defined as driving sustainable choices by all consumers, not just those who are moved by sustainable claims.
Ad Net Zero Action Plan

Learn about the advertising industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero.

Diversity and Inclusion

2022 Diversity Report for the Advertising / Marketing Industry

The joint ANA and Alliance for Inclusive and Multicultural Marketing (AIMM) study looks to provide an understanding of diversity at ANA member companies.
Power Up! Growth for Inclusive Marketing

This eBook provides a CMO's guide for modern marketing leaders to grow through inclusive marketing.

Gender Equality

SeeHer in Sports Scorecard

A three-part framework that rallies company-wide stakeholders to quantify and benchmark gender equality initiatives and programming across awareness, representation and improvement in women’s sports.
SeeHer Marketing Essentials Toolkit

A comprehensive turn-key set of data, insights and tools to help create a more gender equal society and more effective business ecosystem.

Social Good

Five Ways to Combat Online Hate Speech

Engage Responsibly and the Leadership Conference Education Fund take a look at how you can help combat hate speech online and stop the spread of violent actions.
Nonprofit Federation Mentorship Program

This program offered by the ANA Nonprofit Federation looks to pair individuals that have similar experiences in their careers and are closer in their professional experience than in typical mentorship relationships.

Additional Resources

Greater Good Magazine

Celebrating brands and marketers who aim to do good for humanity.
A Program That Chipotle Can Really Sink Its Teeth Into

by Matthew Schwartz, 1 day ago

When Chipotle CMO Chris Brandt met with some of the founders of The Farmlink Project, which connects farmers to food banks to deliver food to people in need, he didn't have to think too long about starting a partnership with the nonprofit. After helping to get the word out via several marketing vehicles in the past few years, Chipotle has lived its brand mission and continues to provide the nonprofit with invaluable support.

more articles

Beyond Profit Podcast

Tackling the challenges in defining, activating, and advancing an authentic brand purpose.
The Essence of a Do-Good, Empathetic Brand

1 week ago

In this episode of Beyond Profit, Dev Patnaik joins host Ken Beaulieu to discuss why it can be tough for consumers and customers to separate the true do-good brands from the imposters, the importance of tapping into empathy, and whether the business world is truly walking the purpose walk.

more episodes

Podcast POVs

What some of the ANA’s brightest minds think about marketing’s most pressing issues.
Four Tips for Discovering Your Own Brand Purpose

1 week ago

Beyond Profit host Ken Beaulieu shares four tips that will simplify the purpose discovery process and help marketers build a more endearing brand.

more videos

Learn and Network with Members

Brand Purpose Committee

This committee focuses on bringing member brands and nonprofits together to discuss the critical role purpose plays in driving organizational growth and positive social change.

Upcoming meetings:
May 4

DE&I
Forum

This forum provides a place where professionals can be briefed on current thought leadership, learn from case studies presented by market leaders, and network and share best practices with peers.

Upcoming meetings:
April 11

Ethics Policy
Committee

This committee reviews pending activities at the federal and state levels to ensure quick and transparent solutions for consumers having challenges with marketing offers and concerns about data privacy.

Upcoming meetings:
April 27

LGBTQ+
Forum

This forum exists to educate marketers on best practices for inclusion of LGBTQ+ in advertising, provide support for LGBTQ+ marketers, and drive more meaningful community-brand connections

Upcoming meetings:
May 18

Multicultural
Committee

This committee sits at the intersection of multicultural marketing and diversity management, educating and informing members on key multicultural and diversity topics.

Upcoming meetings:
May 16

Nonprofit Organizations
Committee

This committee meets to discuss both ethics and policy matters of vital importance, from state solicitation law and federal tax giving incentives to postal regulations and privacy concerns.

Upcoming meetings:
2023 meetings to be announced

Sustainability
Committee

This committee will address each of the segments of Sustainability — Wellness, Society, and Planet — with a focus on being a force for good and a force for growth.

Upcoming meetings:
May 10

Take the Next Step

Contact Ken Beaulieu at kbeaulieu@ana.net to learn more about how you can get involved with the ANA Brands for Humanity Coalition.

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