Brands for Humanity Coalition | ANA

Marketing Makes a World of Difference™

Brands today are expected to make a world of difference for people and the planet. The ANA Brands for Humanity Coalition serves to galvanize the marketing community around a common mission: To advance the impact of brands as forces for good and for growth.

Activated in partnership with The Internationalist, the Coalition is united in principle by a passion for more purposeful and ethical marketing; a focus on fostering diversity, equality, inclusion, and belonging; the missions of nonprofit organizations to improve the world; a drive for social responsibility and environmental sustainability; an aspiration for gender equality in all marketing and advertising; a commitment to educate the next generation of marketing talent; and an internet experience free of toxicity.

Learn how our Brands for Humanity Coalition members drive marketing growth by selecting an icon below.

AEF logo

AIMM logo

Center for Brand Purpose logo

Center for Ethical Marketing logo

Engage Responsibly logo

Nonprofit Federation logo

SeeHer logo

Society and Sustainability Collective logo


“Brands for Humanity represents ANA's collective effort to weave together a strategy for brands that will allow them to not only grow their businesses but to figure out how to simultaneously be a force for good.”

- Bob Liodice, ANA CEO

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Learn and Network with Members


Brand Purpose Committee

Bringing member brands and nonprofits together to discuss the critical role purpose plays in driving growth and change.

August 1 Brand Purpose - Growth for Good
Virtual Meeting
November 19 Brand Purpose - Growth for Good
New York
DE&I Forum

Briefing marketing professionals and promoting discussion on social injustice and the lack of representation within the industry.

July 15 DE&I Forum
Via Virtual (Eastern Time)
September 6 DE&I Forum
Via Virtual (Eastern Time)
Ethics Policy Committee

Ensuring quick and transparent solutions for consumers challenged with marketing offers or who have concerns about data privacy.

July 11 FUNdamentals of Ethical Marketing: Strategies for Reaching Older Adults
30 Minutes
August 7 Ethics Policy
Via Zoom
LGBTQ+ Forum

Educating marketers on best practices for inclusion of LGBTQ+ in advertising and providing support for LGBTQ+ marketers.

July 11 LGBTQ+ Marketing Inclusion Day
Virtual Event (Eastern Time)
September 12 LGBTQ+ Forum
Virtual Meeting (Eastern Time)
Multicultural Marketing & Diversity Committee

Educating and informing members on key multicultural and diversity topics.

July 25 Multicultural Marketing & Diversity
Via Virtual (Eastern Time)
September 17 Multicultural Marketing & Diversity
Via Virtual (Eastern Time)
Nonprofit Organizations Committee

Discussing both ethics and policy, from state solicitation law and federal tax giving incentives to postal regulations and privacy concerns.

July 17 Nonprofit Organizations
Washington
October 1 Nonprofit Organizations
Washington
Sustainability Committee

Addressing each segment of Sustainability — Wellness, Society, and Planet — with a focus on being a force for good and a force for growth.

October 22 Sustainability Committee Meeting at Masters of Marketing
Orlando
December 12 Sustainability Committee Meeting December 2024
Virtual Meeting (Eastern Time)

Take the Next Step

Contact Ken Beaulieu at kbeaulieu@ana.net to learn more about how you can get involved with the ANA Brands for Humanity Coalition.

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