Promoting the adoption of sustainable business practices.

Global Sustainability is a priority issue for the ANA and one emphasized by the CMO Global Growth Council. A recent World Federation of Advertisers (WFA) sustainability survey revealed the following about the marketing function:

  • Just 10 percent of marketers claim to be well advanced in this area.
  • Marketers are looking for ways to innovate but feel there is a lack of literacy within the organization and opportunity to educate themselves and their teams.
  • There is a universal belief that marketing can make the difference in advancing sound sustainability practices.

It is a big landscape to cover and the ANA has taken actions to provide the support and guidance to the marketer community.

Leaders Paving the Way


The CMO Global Growth Council tracks the actions and progress brands are taking to drive economic growth and accelerate societal good publishing all brand announcements to the #ActionsBeyondAds news hub. Recent company announcements in sustainability include:

General Motors accelerated the production of an electric ecosystem for everyone – for a world that’s cleaner, safer, and more inclusive. They launched the iconic Hummer EV and the awe-inspiring Cadillac LYRIQ – just the start of a portfolio expansion that will include more than 20 electric vehicles by 2023. 

Unilever committed to eliminating stereotypes through the Crown Act, which stands for “Create a Respectful and Open World for Natural Hair.” The law, which Dove has supported, will prohibit race-based hair discrimination and has passed in seven states.  

Dell Technologies announced Progress Made Real 2030 plan: For every product a customer buys, Dell will reuse or recycle an equivalent product; 100% of packaging will be made from recycled or renewable material; and more than half of product content will be made from recycled or renewable material.

Tell us your story: How is sustainability driving change?

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