Celebrating and Supporting Women

The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.

As we mark yet another IWD where gender parity remains a goal for the future rather than a reality of the present, here’s what prominent female leaders across the tech landscape have to say about their experiences as women in advertising and what still needs to be done to achieve true equality.

How can my brand effectively target and reach women with my marketing efforts?

We took a look at recent trends, case studies, and research findings when it comes to women’s portrayals in the media, workplace conditions, and brand activations and/or developments.

Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.

In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.

Interest in women’s sports has surged with the recent fiftieth anniversary of Title IX. In this session, hear from a marketer who is leveraging this momentum and investing to raise the visibility of women in sports for long-term business growth.

Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

Beer brand Corona strove to promote equal pay for female soccer platers in Mexico.

In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.

The world keeps trying to put girls and Girl Scouts in a box of arts and crafts, green vests, and sweet smiles, which are all fine — but the Girl Scouts organization focuses on a strategy that can help change the world.

Shutterstock discussed the development of its “Black Girls Surfing” collection, which was created to drive representation of a marginalized group.

Empowering women to open businesses, play sports, pursue a passion, and feel good in their bodies are not necessarily things you expect a B2B company to do. However, the latest B2 Awards showcase campaigns that undertake such important work. Below are some award-winning campaigns that are making changes for the better.

The campaign, "Women Know How," is kicking off with a video that's voiced by model and CARE Global Advocate, Iman. It celebrates all the ways women have achieved success despite the obstacles the world throws in front of them. A wide variety of women are featured: fearless leaders, entrepreneurs and changemakers.

On October 11th, International Day of the Girl, CVS Health announced its new period parity initiative as part of its new enterprise platform – HERe, Healthier Happens Together – to provide easier access to services and products that help support women’s mental and physical well-being.

Mastercard’s campaign targeted U.S. card issuers and financial institutions that focus on small businesses and small business owners. Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships and brought in fintech partners to strengthen perceptions among small business owners.

Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment and encourage brands to invest in initiatives, policies, and causes supporting women.

In 2022, to dismantle the barriers that often stand in the way of women and get them to say “no” more often in life, the PepsiCo brand Pure Leaf Ice Tea launched the “No” Grants program. Julie Raheja-Perera joins Beyond Profit host Ken Beaulieu to discuss the critical aspects of “No” Grants program.

Boost collaborated with World Cricket Championship 3 (WCC3), the world’s most downloaded mobile cricket game, to launch the first-ever cricket video game featuring an all-women team.

With its “Silent Hit” campaign, Brazilian telecommunications brand TIM partnered with three prominent female pop stars to create a “lyric-less” song, which symbolized the way abused women are silenced and generated a healthy amount of social media buzz.