Marketing Musings Archive

March 2011

Guiding Responsible Online Behavioral Advertising

Posted: Mar 25, 2011 12:00am ET

Over the years, privacy has been on top of consumer’s minds because of fears of identity theft and the corrupt use of private information. In response, we have created the “Principles for Guiding Responsible Online Behavioral Advertising” as a guide for online advertisers.


Measurement: Finding Common Ground

Posted: Mar 18, 2011 12:00am ET

Through digital we have accumulated a lot a data to measure, but not necessarily the consensus we need to measure it well.


Integrated Marketing: Understanding the Need for Leadership

Posted: Mar 7, 2011 12:00am ET

What is integrated marketing, and how do we do it well?