ANA DEIB Resource Center | ANA

ANA DEIB Resource Center

Essential diversity, equity, inclusion, and belonging resources to help drive inclusive growth.

Ad Measurement Tools

Conference Session Videos

An Example of How to Represent Women in Advertising

7 months ago

In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

Supplier Diversity Resources

Talent Benchmarks

Research Reports

A Diversity Report for the Advertising/Marketing Industry (2023)

5 months ago

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

“We need to break with a habitual mindset that there is a general market. We live in a totally diverse country with many cultures. We are not homogeneous. There is no average consumer. Multicultural marketing is mainstream marketing.”

- Marc Pritchard, Chief Brand Officer, Procter & Gamble

Network With Other Members

DE&I Forum

A forum where marketing professionals can be briefed on current thought leadership, learn from case studies presented by market leaders, and network and share best practices with peers.

September 6 DE&I Forum
Via Virtual (Eastern Time)
HBCU Campus Connect

A dedicated community committed to advancing and empowering black marketers, including those within the HBCU ecosystem.

October 9 2024 HBCU Campus Connect Meeting
Via Virtual (Eastern Time)
LGBTQ+ Forum

A forum to share best practices for LGBTQ+ inclusion in advertising and provide support for LGBTQ+ marketers.

September 12 LGBTQ+ Forum
Virtual Meeting (Eastern Time)
November 14 LGBTQ+ Forum
Virtual Meeting (Eastern Time)
Multicultural Marketing &
Diversity Committee

Educating and informing members on key multicultural and diversity topics.

July 25 Multicultural Marketing & Diversity
Via Virtual (Eastern Time)
September 17 Multicultural Marketing & Diversity
Via Virtual (Eastern Time)

Go Further

If you would like even more DEIB depth, the ANA offers pathways to help you continue exploring this interest. The ANA divisions listed below all focus on different aspects of DEIB where they would welcome your participation, energy, and talent to accelerate change.


The Alliance for Inclusive and Multicultural Marketing is a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity in the marketplace.

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The ANA Educational Foundation is the bridge that connects the advertising, marketing, and academic communities to educate and inspire the next generation of talent and advance the understanding of marketing and advertising in society.

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This movement harnesses the power and reach of big brands, social media platforms, and NGOs to engage and empower consumers and small and medium sized businesses (SMBs) in a collective movement to drastically reduce online hate speech by 2025.

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A coalition of marketers, agencies, and media companies, SeeHer aims to ensure an accurate portrayal of women and girls in entertainment, marketing, advertising, and media, so they see themselves as they truly are and in all their potential.

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Take the Next Step

For more on ANA’s DEIB efforts and how you can get involved, contact Elliot Lum, EVP of Community and Growth, at

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