ANA DEIB Resource Center | ANA

ANA DEIB Resource Center

Essential diversity, equity, inclusion, and belonging resources to help drive inclusive growth.

The ANA DEIB Resource Center provides members with essential case studies, market data and trends. Our goal is to provide insights and inspiration to support your diversity, equity, inclusion, and belonging efforts which is part of the ANA Society and Sustainability Collective.

Ad Measurement Tools


Conference Session Videos

An Example of How to Represent Women in Advertising

10 months ago

In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

Supplier Diversity Resources


Talent Benchmarks


Research Reports

A Diversity Report for the Advertising/Marketing Industry (2023)

7 months ago

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

“We need to break with a habitual mindset that there is a general market. We live in a totally diverse country with many cultures. We are not homogeneous. There is no average consumer. Multicultural marketing is mainstream marketing.”

- Marc Pritchard, Chief Brand Officer, Procter & Gamble

Network With Other Members


DE&I Forum

A forum where marketing professionals can be briefed on current thought leadership, learn from case studies presented by market leaders, and network and share best practices with peers.

No events are currently scheduled. Please check back for future events or click the button below to see all available de&i forum.

DEIB Webinar Series
The Diversity, Equity, Inclusion, and Belonging (DEIB) webinar series highlights key leaders who are using playbooks, tools, and insights, to drive inclusive growth for their companies.
November 6th How to Become a Category Leader Through Accurate Gender Portrayals in Advertising
30 minutes
HBCU Campus Connect

A dedicated community committed to advancing and empowering black marketers, including those within the HBCU ecosystem.

November 8 2024 HBCU Campus Connect Meeting: NIL Marketing: Who Really Wins?
Atlanta
LGBTQ+ Forum

A forum to share best practices for LGBTQ+ inclusion in advertising and provide support for LGBTQ+ marketers.

November 14 LGBTQ+ Forum
Virtual Meeting (Eastern Time)
Multicultural Marketing &
Diversity Committee

Educating and informing members on key multicultural and diversity topics.

April 23 Influencer Marketing and Multicultural Marketing & Diversity Committee Meeting
Virtual Only

Go Further



If you would like even more DEIB depth, the ANA offers pathways to help you continue exploring this interest. The ANA divisions listed below all focus on different aspects of DEIB where they would welcome your participation, energy, and talent to accelerate change.

AIMM

The Alliance for Inclusive and Multicultural Marketing is a powerful force prioritizing diverse consumers and advancing inclusive and multicultural marketing to achieve business growth and equity in the marketplace.

Learn more

AEF

The ANA Educational Foundation is the bridge that connects the advertising, marketing, and academic communities to educate and inspire the next generation of talent and advance the understanding of marketing and advertising in society.

Learn more

#EngageResponsibly

This movement harnesses the power and reach of big brands, social media platforms, and NGOs to engage and empower consumers and small and medium sized businesses (SMBs) in a collective movement to drastically reduce online hate speech by 2025.

Learn more

SeeHer

A coalition of marketers, agencies, and media companies, SeeHer aims to ensure an accurate portrayal of women and girls in entertainment, marketing, advertising, and media, so they see themselves as they truly are and in all their potential.

Learn more

Take the Next Step

For more on ANA’s DEIB efforts and how you can get involved, contact Elliot Lum, EVP of Community and Growth, at el@aef.com.

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