In-House Agency Day hosted by Synchrony (In-Person Only) | 1-Day Conferences | ANA

In-House Agency Day hosted by Synchrony (In-Person Only)

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With a presence in over 80 percent of ANA member companies, in-house agencies should no longer be considered a trend but instead a firmly entrenched mainstay in the marketing ecosystem. More than the executors of low-tier marketing needs, in-house agencies are evolving at a rapid pace to take charge of strategy, craft results-driven campaigns, and reinvent the culture of the marketing organization into a place that fosters creativity through collaboration.

Join us for an inspiring one-day conference at the brand-new offices of Synchrony Financial that will set the stage for in-housing in 2025 and beyond. Leading marketers and industry experts will take the stage to discuss their in-housing origins, workflow management, media in-housing, performance marketing, demonstrating in-house agency value, and showcase award-winning work. Learn how continued growth begins from within.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, October 1, 2024
9:00am
- 9:45am
NETWORKING BREAKFAST

9:45am
- 10:00am

WELCOME REMARKS

Peter Kenigsberg
Senior Director, Brand & Media ANA
10:00am
- 10:35am

CMO KEYNOTE PRESENTATION

Stephanie McCarty is a strong advocate for in-house marketing. After years of outsourcing nearly all marketing services, Stephanie decided to build an internal team that offered more transparency into the creative process, greater collaboration from the start of a new product launch, and a heightened sense of camaraderie and shared purpose that could be felt across the marketing organization. From in-house leaders seeking ways to demonstrate value to leadership, to marketing executives exploring in-housing for the first time, Stephanie’s experiences and lessons learned will help you see the benefits of in-house agencies. 

Stephanie McCarty
Chief Marketing and Communications Officer Taylor Morrison
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10:35am
- 11:10am

THE POWER OF REFILLING YOUR CUP: GETTING THE BEST, NOT THE MOST, FROM YOUR IN-HOUSE CREATIVE TEAM

A common challenge of in-house agencies is the desire to provide full-service capabilities to their companies without the bandwidth to support everyone’s marketing needs equally. At Window Seat, Delta Airlines’ award-winning in-house agency, creative quality takes priority over deliverable quantity.

Justin Hancock
Sr Manager, Social Content Delta Air Lines
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11:10am
- 11:30am
COFFEE BREAK

11:30am
- 12:05pm

EVOLVING THE IN-HOUSE PARTNERSHIP: PERFORMANCE MARKETING, MARCOM, AND CREATIVE

As ANA’s recent research in The Continued Rise of the In-House Agency notes, the in-house agency model is here to stay—and growing. Join Synchrony’s Lauri Vela, SVP, Demand Generation Marketing, and Cathy Ihler, SVP of Goldmind, Synchrony’s in-house creative agency, as they discuss their journey bringing digital capabilities in house, and how their teams continue to evolve their partnership to navigate silos and leverage the transformative capabilities of AI to optimize performance and generate better results for their organization.

Tommy Lynn
VP, Executive Creative Director Synchrony Financial
Jeff Brosseau
SVP Marketing Strategy and Operations Synchrony Financial
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12:05pm
- 1:05pm
NETWORKING LUNCH

1:05pm
- 1:40pm

IN-HOUSING MEDIA WHILE KEEPING A STRATEGIC RELATIONSHIP WITH YOUR MEDIA AGENCY

Explore the complexities and challenges of in-housing media operations, and the benefits an advertiser can get from it while maintaining a strategic partnership with the media agency. Learn how to develop a mutually beneficial partnership balancing internal capabilities with external expertise to optimize performance, drive transformation, and achieve your marketing goals. Discover how this approach can lead to efficiencies while also improving the effectiveness of your media plans via better collaboration and integrated planning. 

Javier Bustillos
Vice President, Integrated Media and Brand Analytics Georgia-Pacific
Kelly Metz
Chief Investment Officer OMD
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1:40pm
- 2:15pm

#WOMENKNOWHOW: HOW IN-HOUSE AGENCIES CAN AUTHENTICALLY PORTRAY WOMEN IN ADVERTISING

CARE invests in International Women’s Day as their annual tentpole marketing opportunity to raise funds, develop new corporate partnerships, engage celebrities and bring their brand to new audiences. As an organization with a focus on women and girls, CARE know that in the face of the world’s biggest challenges – including poverty, pandemics, climate change and hunger – women have the solutions. In 2023, CARE built off this insight with its #WomenKnowHow Campaign, utilizing its in-house marketing department to build a 360 campaign, creating a flagship video, social media and celebrity engagement strategy, backed by corporate partner support to leverage national impact that reached millions of people. The result was the In-House GEM (Gender Equality Measure) Category Grand Prize Winner in the 2024 ANA In-House Excellence Awards. 

Simon Duncan-Watt
Director of Creative and Campaigns CARE USA
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2:15pm
- 2:20pm

CLOSING REMARKS

Peter Kenigsberg
Senior Director, Brand & Media ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.