Event Recaps
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Managing Identifiers — The Latest Developments
Event Recaps October 3, 2022The Digital Advertising Alliance (DAA) discussed the organization’s addressable media identifiers (AMI) certification program and updates on how its AdChoices gateway empowers consumers to customize their advertising experience.
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Measuring the Long and Short Run Impact of Brand Investments
Event Recaps October 3, 2022This session covers detailed, proven methods for measuring both short- and long-term brand impacts on revenue growth, as well as approaches to integrate these methods into more traditional, linear marketing measurement tactics.
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Moving Data and Analytics from a Cost Center to a Profit Center Mindset
Event Recaps October 3, 2022Mars Wrigley outlined how it took a value-first approach to building out its data and analytics function.
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Selecting a Customer Data Platform for Enterprise-Wide Success
Event Recaps October 3, 2022In this session, learn the key criteria to look for so your teams can maximize the value of your customer data platform (CDP), hear how industry leaders operationalize data and technology for their organizations, and understand the benefits of a true platform approach to data management.
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AB InBev's Journey in Measurement and AI
Event Recaps September 29, 2022AB InBev provided an inside look into how they used AI for creative benchmarking, testing and optimization, and the impact of AI on measuring ROI. The company discussed the steps they took, keys for implementation, best practices, and more.
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Amplifying Influencers for a Frozen Food Roll-Out
Event Recaps September 29, 2022Speakers from Conagra Brands and BabbleBoxx discussed how they implemented a multi-brand product launch that inspired buyer confidence, product awareness, and additional marketing assets to support each brand, all while navigating the hurdles of unique dietary restrictions and a diverse set of perishable food products.
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Getting Measurable Results from B2B Influencers
Event Recaps September 29, 2022Katie Yun, director of social media enablement at Nationwide, shared insights into how complex industries can execute successful influencer campaigns.
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The Evolution of Ferrara Influencer Marketing
Event Recaps September 29, 2022Ferrara’s Brian Camen shared the evolution of influencer marketing for the Ferrara portfolio of brands, successes, and growth opportunities from activations that are applicable to any marketer.
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The Power of the Influencer
Event Recaps September 29, 2022Global marketing executive Emily Culp shared her perspective on the power of the influencer, how to measure their impact, and how to monetize their worth.
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The Role of Influencer Marketing in UGC
Event Recaps September 29, 2022KitchenAid has a strong and vibrant social media community. In this session, take walk through their recent UGC program — Made With KitchenAid — the content partnership, social content, and the important role influencers played in galvanizing participation.
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Successful LGBTQ Outreach Strategies Are Built on Research
Event Recaps September 28, 2022Tom Roth and David Paisley from CMI discussed the recent 16th Annual LGBTQ Community Survey (n=15,000 LGBTQ Americans), as well as advertising and marketing best practices to reach and serve this important segment.
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Building Up an Organizational Culture of Great UX
Event Recaps September 27, 2022In this session, learn how to position user experience as a strategically important tactic within an organization's critical priorities.
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Prioritizing Trust Drivers for a Winning Brand Strategy
Event Recaps September 23, 2022Robert Levy and Scott Boyer from BrandSpark International offered a framework for an effective brand trust strategy that considers a brand’s competitive context.
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What's the Right Agency Support Model for Your Organization?
Event Recaps September 23, 2022Blue Chip agency leaders outlined the pros, cons, and best practices for two agency support models to help brands identify the right fit for their organization.
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Agency Partnerships for 2030
Event Recaps September 22, 2022With 65 percent of marketers going beyond traditional agencies to work with specialists and media platforms, how will the future of integrated marketing affect agency partnerships? R3’s Greg Paull shared a forecast on agency models, ways of working, and which model might be best suited for the future.
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Composable Enterprises: The Tech Stack of the Future
Event Recaps September 22, 2022VShift Managing Director Eric Feige explained why decoupling your MarTech stack using MACH technologies (microservices, APIs, cloud-native and "headless") is rapidly being adopted by innovation-focused organizations.
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Simplifying the Search Process
Event Recaps September 22, 2022In this session, learn about a survey from the ANA and the 4A's to identify misalignments between clients and agencies. Presenters discussed key takeaways from the survey and best practices to simplify the agency search and pitch process.
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The World of Synthetic Media
Event Recaps September 22, 2022Blue Chip demystified the evolving landscape sharing immediate applications that can lead to quick wins and outlined the longer-term commerce opportunities for brands.
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Maybelline New York: Defining Our Brows and Streaming Success
Event Recaps September 21, 2022In this session, learn how L'Oreal's in-house agency LeDesk used programmatic media to break through the clutter in the competitive streaming CTV landscape.
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The Hershey Company: Building Partnerships with Marketing Through Servant Leadership
Event Recaps September 21, 2022The Hershey Company outlined the servant leadership philosophy and how it can be put into practice to build strong and lasting partnerships with marketing peers and leaders, which in turn will lead to success in media and marketing procurement.
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