Event Recaps
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Cella: 2022 In-House Creative Industry Report
Event Recaps September 20, 2022Cella gave an overview and deep dive into its latest creative industry report, shedding light on the issues in-house agencies are tackling.
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From Insight to Action — How Land O’Lakes Uses Data to Drive Optimization
Event Recaps September 20, 2022Steve Rude of Land O’Lakes explained how he revamped the company’s data optimization program, including outlining the organization’s new guiding principles and a process to identify useful data insights and turn them into actionable takeaways.
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How Spotify Leveraged Mixed Method Insights and Experimental Design
Event Recaps September 20, 2022Spotify discussed mixed methods, research, and experimental design to improve the conversion funnel through technology, and insights and experimentation.
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Increasing Animal Lifesaving Awareness Among Hispanics: Best Friends Animal Society’s Spanish Campaign
Event Recaps September 20, 2022Best Friends Animal Society strove to promote pet adoption among Hispanics.
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Muchacha Coffee: Branding Innovators While Breaking Stereotypes
Event Recaps September 20, 2022A women's coffee brand grown in Colombia offers all-women supply chain coffees in the U.S. Learn why their coffee blends are named after Hispanic women and how they successfully market their brand on the mainland while using Latina figures in their packaging to tell their story.
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Rapid Experimentation in Marketing
Event Recaps September 20, 2022Intuit shared its process for leveraging data and testing to optimize personalization and the end-user experience.
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Testing and Learning for Marketing Excellence in an Uncertain World
Event Recaps September 20, 2022The Clorox Company’s Narasu Rebbapragada shared how the Clorox brand responded to continuously evolving consumer sentiments around COVID-19 by using a test-and-learn mentality, providing two examples of how her brand ran quick and efficient tests to optimize messaging and targeting.
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Upwork: 2022 ANA In-House Excellence Awards In-House Agency of the Year Finalist
Event Recaps September 20, 2022Take a look inside Upwork's in-house agency in this session. This year, Upwork was a finalist in the In-House Agency of the Year category. Learn how Upwork's in-house agency functions and what sets them apart from others.
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A Framework for Success: Pharmavite’s Measurement-Driven Approach
Event Recaps September 16, 2022Tommaso Visentini, divisional VP of analytics and insights at Pharmavite, shared how he developed an innovative media measurement approach that helped the company to directly connect media outcomes to business objectives.
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Avocados from Mexico and its Approach to Super Bowl Advertising
Event Recaps September 16, 2022Avocados from Mexico described its approach to Super Bowl campaigns.
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From Data to Decision
Event Recaps September 16, 2022Blue Diamond Growers shared the roadmap for how it established its consumer insights and analytics team.
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Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales
Event Recaps September 16, 2022CarMax discussed how it is prioritizing culture — from brief to execution — and learn more about the role of cultural relevance and DEI measurements in communications.
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The Role of Innovation and Measurement in a Perpetually Changing Media Landscape
Event Recaps September 16, 2022In this presentation, Dr. Duane Varan outlined an approach built on delivering best-in-class measures to a brand's key communication objectives rather than allowing their objectives to be shaped by vendor products on offer.
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Achieving Agile Marketing in the Era of Data Deprecation
Event Recaps September 15, 2022Neustar and USIM examined some of the challenges currently facing marketers, including data deprecation, and provided some guidance on how to respond to them.
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Genius Awards by Neustar
Event Recaps September 15, 2022In this session, Neustar announced the 2022 ANA Genius Awards recognizing excellence in marketing analytics. This year’s finalists represent an exciting mix of marketers across diverse industries.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Event Recaps September 15, 2022Media Rating Council addressed various outcomes, measures, and approaches, including attribution and multi-touch attribution (MTA), market mix modeling (MMM) and experiments, as well as the underlying data quality associated with these methods.
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How Audi Cultivates Fandom on Social Media
Event Recaps September 15, 2022Audi and M/H shared four key rules the car brand follows to both engage its own fans on social media and to cultivate new fans.
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How Madewell Stole the Summer with #JORTCORE on TikTok
Event Recaps September 15, 2022Leveraging key insights about generation Z and a group of TikTok influencers, Madewell created a summer campaign that won over a new audience by celebrating the beauty, functionality, and sustainability of jorts.
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How to Forecast and Measure Organic Marketing Channels
Event Recaps September 15, 2022Oura shared how it forecasts growth and measures the impact of organic channels.
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Industry Players Join Forces to Tackle Cross-Media Measurement
Event Recaps September 15, 2022A panel of participants in the development of the ANA’s cross-media measurement solution convened to share an update on their progress, where the solution is heading, and how the best and brightest minds across the marketing industry are joining forces to solve for this most pressing issue.
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