Event Recaps
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The Future of Shopping Is Already Here
Event Recaps September 7, 2022dentsu shared insights from its Navigator survey exploring the current and future states of retail and e-commerce.
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Finding Purpose While Making a Profit
Event Recaps August 31, 2022NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.
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How Purpose Drives the Stories of Santa’s North Pole
Event Recaps August 31, 2022Chanda Bell, co-CEO at and founder of The Lumistella Company, explained how her brand strives to support its mission and vision by authentically executing on its purpose.
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Kia Helps Shelter Pets Find Forever Homes
Event Recaps August 31, 2022At an August 2022 ANA members-only conference, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.
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Purpose at a Crossroads: Evolve or Self-Implode
Event Recaps August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.
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Using Purpose to Better Communities
Event Recaps August 31, 2022Countable's Jory Des Jardins sat down with Christy Duncan Anderson of the Albertson Companies Foundation to learn about her role as a “brand actionist” and the strategy, tools, and partnerships Albertsons is leveraging to transform its purpose into community engagement and meaningful outcomes.
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Doubling Down on Connected TV
Event Recaps August 25, 2022Hear from L’Oreal USA’s Maybelline about how they are making Connected TV work for their brand.
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Retail Media: How Does It Fit in Your Media Mix?
Event Recaps August 25, 2022In this session, learn how Stanley Black & Decker’s Performance Marketing Team tackles retail media, how this tactic can fit into your company’s overall media mix, and how to avoid reporting and attribution pitfalls.
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Do You Know the New Legal Requirements in Influencer Marketing?
Event Recaps August 17, 2022In this session, Reed Smith's Keri Bruce discussed the latest red flags and rules governing influencer marketing, the dos and don’ts for compliant influencer marketing, and the latest trends and regulations expected from the FTC.
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How Bissell Went Viral on TikTok with Influencers
Event Recaps August 17, 2022Bissell used a wave of organic content around its Little Green Machine vacuum to launch its first-ever influencer campaign on TikTok, working with seven influencers to create content that was inspired by trends that already existed within the “#cleantok” space.
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Exploring the Livestream Commerce Landscape
Event Recaps August 16, 2022R3's Jason Velliquette explored the Livestream Commerce landscape, highlighted best-in-class case studies, and discussed best practices that will help shape future livestream commerce strategies.
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We Speak Shopper: Translating Insights into Bigger Baskets at Walmart
Event Recaps August 16, 2022In this session, take a deep dive into the “We Speak Laundry” campaign, which inspired shoppers to reconsider their laundry care and stop shopping on autopilot.
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How Kimberly-Clark’s Digital Transformation is Enabling Consumer-Centricity
Event Recaps August 12, 2022Kimberly-Clark shared how it leveraged data to transform into a consumer-centric brand.
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ANA Washington Office Nonprofit Legislative Outlook — Tax Exempt but Not Privacy Exempt!
Event Recaps August 10, 2022In this session, get an overview of which privacy laws you need to be aware of and what is looming ahead, including United States Postal Service issues and other key nonprofit issues.
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Data-Driven Audience Insights: Getting 'Em. Using 'Em!
Event Recaps August 10, 2022This session demonstrates how to use dynamic digital tools to not only better reach your known audiences but find the hidden markets that may hold the key to your future fundraising success.
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Evolving Language Guides: Increasing Inclusivity in Digital
Event Recaps August 10, 2022Save the Children and its agency partner MissionWired shared some examples of how the Save the Children language guide has been implemented in the organization’s communications and provided tips for how other nonprofit organizations can create and implement their own language guides.
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Five Ways to Beat the Effects of Inflation and Recessionary Giving Patterns
Event Recaps August 10, 2022Michael Gorriarán, president at Arjuna Solutions, made five recommendations for how nonprofits can overcome the challenges of rising inflation.
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Let’s Talk TikTok
Event Recaps August 10, 2022American Red Cross shared how the nonprofit’s in-house communications team amassed more than 750,000 followers on TikTok while staying true to the brand’s mission.
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Stop and Talk to Me: How Face-to-Face Impacts Your Brand
Event Recaps August 10, 2022In this session, One Sixty Fundraising and Children International shared their experiences building brand awareness on the street and explored how their face-to-face partnership accomplished reaching sustainable donors other channels may have missed.
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What Is Crypto Philanthropy and Why Do We Need It Now?
Event Recaps August 10, 2022Pat Duffy of The Giving Block and Ettore Rossetti of Save the Children explained the basics of crypto philanthropy and how this growing industry directly impacts nonprofits, increasing fundraising by as much as 82 times.
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