Event Recaps
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CTV Runs on Targeting: The Data-Driven Strategies You Need to Know
Event Recaps August 9, 2022Nonprofits need to meet their potential donors where they are – watching CTV. Richard Geiger from Data Axle walks through the sophisticated targeting that makes this channel truly unique and explores how nonprofits can build out high-converting audiences through effective modeling and segmentation techniques.
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Evolving Trends in Acquisition: Case Studies in List Growth
Event Recaps August 9, 2022Trista Murphy, vice president of integrated fundraising at Make-A-Wish America, joined Maureen McNally and Sarah Newhall from MissionWired to talk about the trends they’ve seen in nonprofit fundraising over the past few years.
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Forced Innovation: Stories from the Front Line
Event Recaps August 9, 2022Supply chain, production delays, a strike in Finland — the list of challenges that are impacting nonprofits' abilities to source product, maintain costs, and keep direct mail programs viable is long.
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Future of Omnichannel Marketing in a Privacy-Centric World
Event Recaps August 9, 2022Industry experts shared insights into how nonprofits should plan for the cookie-less future, what they can expect, and what tools they need to succeed in this brave new world.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Event Recaps August 9, 2022Erika Watson from Easterseals explains how the organization builds a multicultural marketing framework that authentically represents its purpose, shares its DEI&A vision, and resonates with target audiences.
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Optimizing Second Gift Conversion
Event Recaps August 9, 2022International Medical Corps explained how it capitalized on data and strategic, direct-marketing messaging to promote second-time donations.
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Recurring Giving All the Way: Strategies for Growth
Event Recaps August 9, 2022Everyone wants a strong recurring giving program, but how do you get to a program focused completely on recurring giving? The National Audubon Society took steps to make their digital program recurring-focused with annual and monthly recurring offers.
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Stop Fighting for Dollars and Start Growing Your Donors: Midlevel Done Right
Event Recaps August 9, 2022Your team shares a common goal — raise more money for your nonprofit. But are you spending more timing fighting over attribution and donor ownership? Reset your thinking with these speakers who work TOGETHER to strategically track donors, maximize opportunities, and grow Amnesty's program to historic levels.
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Television Isn’t as Expensive as You Think — Test CTV
Event Recaps August 9, 2022Save the Children's Nicole Clemente and CTV expert Janet Tonner of Moore explain how CTV works, how you can get started, and offer some real-world examples.
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We Can’t Wait: How an App Can Build a Movement
Event Recaps August 9, 2022In this presentation about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.
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What Can Nonprofits Learn from Commercial Brands
Event Recaps August 9, 2022Marketing leaders from the YMCA, the USO, and fundraising platform Omaze discussed successful strategies for advancing an organization’s mission borrowed from the world of for-profit companies.
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What Donors Want: A Guide to Relationships, as Told by Donors
Event Recaps August 9, 2022RKD Group has commissioned a one-of-a-kind market research study to better understand the thoughts and beliefs of donors. The study offers a glimpse at how donors define their relationships with nonprofits — versus the traditional, one-sided view of nonprofits and agency partners.
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Acquiring a New Kind of Donor for Future-Proof Fundraising
Event Recaps August 8, 2022Wiland, Clean Air Task Force, and The Nature Conservancy shared how they acquired younger, more diverse donors that emerged during the pandemic.
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Finding Stability in Uncertain Times
Event Recaps August 8, 2022Blackbaud shared data illustrating how the nonprofit sector successfully navigated the economic uncertainty prompted by the pandemic with the help of recurring donors and through the adaption of digital channels.
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Interview with a Vampire — What Keeps You Up at Night?
Event Recaps August 8, 2022This industry has been on a roller coaster of ups and downs, through emergencies and messaging fatigue, major stalls to processing gifts and rising costs to raise a dollar. A panel of industry experts discussed what keeps them up at night.
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Power-Packed Panel: Digital and Data Literacy
Event Recaps August 8, 2022TrueSense Marketing, Ronald McDonald House Charities, and International Rescue Committee share tips and best practices for leveraging data and digital channels to drive fundraising performance.
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You Have Arrived at Your Destination: From Multi to Omni
Event Recaps August 8, 2022Pursuant, Washington National Cathedral, and Synergy shared best practices for nonprofits in incorporating text and broadcast voice tactics into omnichannel campaigns.
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AI and the Nonprofit Organizations
Event Recaps July 28, 2022Author Allison Fine provided an overview of what smart technology is and does and how organizations can begin to use it in smart, ethical ways to help turn the page from frantic busyness to relationship building and problem solving.
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California Online Platform Fundraising — Changes Ahead
Event Recaps July 28, 2022The law firm Copilevitz, Lam & Raney examined the changes to online fundraising that will take place once a new California law goes into effect in January of 2023.
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Brand Activations in the Metaverse: A Practical Case Study with Chipotle
Event Recaps July 27, 2022Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.
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