Event Recaps
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Maximizing Digital Marketing ROI While Navigating Consumer Privacy Hurdles
Event Recaps September 15, 2022R3’s Jason Velliquette shared tips and insights for how marketers can maximize the effectiveness and ROI of their digital campaigns despite current and anticipated data privacy challenges.
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Powering Chipotle with Insights and Analytics
Event Recaps September 15, 2022Chipotle shared how it built its marketing insights and analytics function to help support the brand’s larger marketing function and drive the company forward.
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The Evolution of CDP’s Within Your Stack Presented by the CDP Institute
Event Recaps September 15, 2022Customer Data Platforms are widely discussed but poorly understood. Long-time MarTech analyst and CDP Institute founder David Raab clarified CDP functions, use cases, benefits, and obstacles, and discussed where CDPs fit in the evolution of the larger MarTech landscape.
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The Next Generation of Measurement: Integrating Customer and Experience Measurement and Analytics Throughout Your Organization
Event Recaps September 15, 2022MetLife's Michelle Froah outlined how her brand has embraced an “outcomes mindset” and updated its approach to marketing measurement to more closely link brand and business outcomes, which has earned the marketing team more trust throughout the organization.
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Tracking and Analyzing Production Costs
Event Recaps September 15, 2022In this session, a panel of industry experts shared insights on their current data journeys and discussed technologies being used to capture, aggregate, and analyze production data.
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Curbing Media Emissions with Ad Net Zero
Event Recaps September 14, 2022At a September 2022 ANA committee meeting, the organization Ad Net Zero shared a plan for reducing the advertising industry’s carbon emissions.
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The Future of Big Data: A People-Powered Panel
Event Recaps September 14, 2022It takes a unique mix of people-powered measurement and big data science to truly deliver an accurate and unbiased representation of viewers. Learn how only panels composed of real people can calibrate big data, rooting out the inherent bias of big data sources, ensuring every voice is heard.
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ANA Awards Live! Part 1 — Content that Starts a Dialogue
Event Recaps September 13, 2022In this powerful case study, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.
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Elevating Engagement Through Content
Event Recaps September 13, 2022Valley Bank shared why companies should follow its lead and consider creating an in-house podcast to improve internal communications.
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From B2B to B2Me — Harnessing Data to Challenge B2B Marketing Orthodoxy
Event Recaps September 13, 2022Speakers from NBCUniversal discussed how B2B brands can reach Business Decision Makers (BDMs).
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Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach
Event Recaps September 9, 2022David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.
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Leveraging Data to Build and Optimize Your SEO Strategy
Event Recaps September 9, 2022American Express explained how it improved its approach to SEO.
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Pursuing First-Party Data and Capitalizing on the Value of Direct Mail
Event Recaps September 9, 2022McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.
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Square Peg, Square Hole: How Square Built a Content Strategy That's a Perfect Fit
Event Recaps September 9, 2022Square's Mallory Russell shared how, in order to scale growth, she focused on business outcomes, successful pilots, and distinct themes to build the Square brand, building resources internally and externally and leveraging Knotch's technology and partnership.
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Using Innovative Creative to Inspire Tourists to Visit Alabama
Event Recaps September 9, 2022The Alabama Tourism Department discussed how it used content marketing and a multi-sensory/omnichannel marketing strategy to triple tourism.
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Are You Ready for XR Enabled Consumers?
Event Recaps September 7, 2022XR developer Trigger XR and XR platform Niantic explained how XR (i.e., extended reality, comprising AR and VR) can benefit brands and the digital shopping experiences they offer, increasing both buyer confidence and conversions and diminishing returns.
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Engaging Shoppers Beyond Price
Event Recaps September 7, 2022In this session, Henkel shares how they are leveraging the latest tools and technology to create a richer and more responsive customer journey.
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Exploring the Virtualization of Commerce
Event Recaps September 7, 2022In this video, R3's Jason Velliquette provided an exploration of the metaverse commerce landscape, highlighting what some brands have already done successfully in the space and discussing best practices for marketers keen on guiding their own brand into virtual shopping experiences.
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Exploring the Virtualization of Commerce
Event Recaps September 7, 2022Jason Velliquette, EVP of digital marketing at R3, provided an exploration of the metaverse commerce landscape, highlighting what some brands have already done successfully in the space and discussing best practices for marketers keen on guiding their own brand into virtual shopping experiences.
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Inside Claire's Remarkable Turnaround
Event Recaps September 7, 2022Catering to generation Z and Alpha, Claire’s is a chain retailer of accessories with a 50-year history, over 2,300 stores across 17 countries, and a loyalty program 12 million members strong. The brand discussed recent steps it has taken to strengthen its business as well as future plans to continue the positive trend.
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