Event Recaps
-
The New Reality of Sports: How IBM and Disney Are Fueling Fans Through Fantasy
Event Recaps July 19, 2022Disney and IBM shared key insights on how both brands engage fantasy sports players and partner to enhance the experience of those players. The group also reviewed key takeaways and distinct trends from Disney Advertising’s proprietary study, “Generation Stream: Sports Edition,” which examined the future of sports culture.
view -
Why the Metaverse Matters for Multicultural Audiences
Event Recaps July 19, 2022During a session at the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.
view -
Advancing Black-Owned Media Businesses
Event Recaps July 18, 2022This discussion dove into issues including how current CPM, measurement, and payment models are limiting for independent publishers as well as how such publishers can really shine when providing customized content — yet buyers need to be flexible in order to take full advantage.
view -
Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands
Event Recaps July 18, 2022Sephora shared its efforts to spotlight the Black beauty community, from its first-ever Black-owned brands campaign to elevating Black beauty entrepreneurs and the products they offer via a multitude of storytelling platforms and an expansion of Sephora's product line.
view -
What We’ve Learned in the Past Year
Event Recaps July 18, 2022The 2022 ANA Digital and Social Media Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year.
view -
Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)
Event Recaps July 14, 2022In this session, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.
view -
How Content Teams Will Guide Brands to a More Fruitful Future with AI
Event Recaps July 14, 2022These days, there’s so much recorded content, and it’s so long, it’s easy for insights to get lost. Learn how, at a simple level, AI is now making it easier for content marketers to extract insights from video and audio and use them to engage audiences.
view -
Reinventing an American Icon
Event Recaps July 14, 2022A&W’s Liz Bazner shared how her brand managed to stave off economic catastrophe by creating a new brand platform through which all marketing decisions would be made in a quest to win over multiple generations at the same time.
view -
Degree Hosts Inclusive Marathon in the Metaverse
Event Recaps July 13, 2022Through the Metathon activation, the Degree deodorant brand leaned into its purpose to inspire the confidence in consumers to move more, while challenging what it means to be inclusive in the metaverse.
view -
FTC Endorsement and Testimonial Guidelines
Event Recaps July 13, 2022At a July 2022 meeting of the ANA Legal Affairs Committee, John Feldman of the law firm Reed Smith gave an overview of some recent updates to the FTC’s endorsement and testimonial guidelines.
view -
Mid-Year State Recap
Event Recaps July 13, 2022Travis Frazier with ANA’s government relations team looked back at the most important state legislative developments in 2022 and forward to what the rest of the year, and 2023, may hold for advertisers.
view -
Changing Perception — Tapping into Entertainment Marketing to Navigate Cannabis Censorship
Event Recaps July 12, 2022Weedmaps discussed how it worked with Wheelhouse Labs to destigmatize the legal cannabis industry.
view -
We Came to Play: Successfully Tapping into Gaming Culture
Event Recaps July 12, 2022Madwell and Verizon created a video ad to meaningfully connect with gamers.
view -
Into the Metaverse with Song Breaker Awards
Event Recaps July 7, 2022As brands are finding new and creative ways to meet consumers authentically in the metaverse, it’s important to understand what helps bring these activations to life. Logitech and Media.Monks shared how they conceptualized and executed The Song Breaker Awards — the first awards show in the metaverse.
view -
The Lesbian Bar Project with Jägermeister
Event Recaps July 7, 2022Jägermeister evolved a meaningful piece of content for The Lesbian Bar Project into a fully integrated global campaign that produced real tangible results.
view -
Dove Self Esteem Project: How Optimizing Creative Impacts Your Message
Event Recaps June 29, 2022Dove and Teads showcased how the brand, creative, data, and insight teams leveraged attention measurement to drive tangible impact on media effectiveness and brand KPIs.
view -
E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Event Recaps June 29, 2022Michelle Clark, senior director of creative at E&J Gallo Winery, discussed some of the core practices required to serve a plethora of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
view -
How Attention Impacts Behavioral Outcomes, Including Search
Event Recaps June 29, 2022This session explores why it’s important for marketers to understand the relationship between attention and consumer behavior and how to leverage those insights to improve lower-funnel outcomes.
view -
In-Housing at T-Mobile: A Story of Transformation and Value Creation
Event Recaps June 29, 2022T-Mobile and in-housing consulting partner Media.Monks explained how they created an in-housing strategy and executed a smooth transition through collaboration based on openness, flexibility, and an unparalleled focus on people.
view
