Event Recaps
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Environmental Advertising Claims: An International Perspective
Event Recaps July 27, 2022This session considers the practical implications for global advertisers of running environmentally-focused campaigns across multiple jurisdictions. And an international panel discussed how to approach substantiation, as well as issues with particular types of ads, such as those claiming carbon neutrality.
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FTC Mid-Year Review
Event Recaps July 27, 2022DLA Piper provides a review of the FTC’s updated guidelines and propositions applicable to advertisers.
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Key Updates in False Advertising Litigation
Event Recaps July 27, 2022At an ANA Advertising Law Virtual One-Day Conference in July of 2022, Seyfarth Shaw LLP offered numerous observations on the ways that different false advertising claims have been litigated recently, providing citations for relevant cases, some of them ongoing.
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The Legal Issues Involved in Producing Advertising Content
Event Recaps July 27, 2022Samantha Rothaus, associate at Davis+Gilbert LLP, reviewed important legal issues and potential liabilities that arise during commercial productions. She outlined budgeting and bidding considerations, talent and union obligations, matters of insurance, and more.
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Building a Culturally Fluent Bank
Event Recaps July 22, 2022David Femi, head of multicultural banking and diverse market strategy at M&T Bank, outlined various new initiatives his brand has launched as a result of its efforts to better understand the banking needs of multicultural consumers.
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Increasing TRUST in the Black Community: The Ad Council’s COVID-19 Vaccine Campaign
Event Recaps July 22, 2022The Ad Council discussed how it worked with JOY Collective to reduce vaccine hesitancy, particularly among the African American community.
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Cultural Moments: Defining a New Era for the Lexus Brand
Event Recaps July 20, 2022Lexus’ Lisa McQueen and GP Generate’s HL Gan shared how the Lexus brand is focusing on the Asian consumer, working to understand the challenges of marketing to this complex demographic, and developing creative solutions to connect with this increasingly important audience.
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Navigating the Sea of Consumer Privacy and Digital Ad Tax Issues
Event Recaps July 20, 2022In this session, hear how the ANA is engaging with the current administration as Congress and state legislatures head toward mid-term elections and the hot issues impacting marketers from data privacy to digital advertising taxes and beyond.
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Mid-Year State Recap
Event Recaps July 20, 2022The ANA’s government relations looks back at the most important state legislative developments in 2022 and looks forward to what the rest of the year, and 2023, may hold for advertisers.
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Postal Update
Event Recaps July 20, 2022Postal rates went up again on July 10. Combined with postal reform, which became law in April, we hope that the USPS will be on sounder financial footing in the future. Get an update on what to expect going forward.
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Pursuing Gender Equality in Esports and Gaming
Event Recaps July 20, 2022Verizon shared some of its approaches to elevating women in the field of esports.
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The Latest on Federal Privacy Legislation
Event Recaps July 20, 2022There are now dueling privacy bills in Congress — one from Senate Commerce Chair Maria Cantwell (D-WA) and the other from Senate Commerce Ranking Member Roger Wicker (R-MS) and House Energy and Commerce Chair Frank Pallone (D-NJ) and Ranking Member Cathy McMorris Rogers (R-WA).
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The Retail Media Phenomenon: Shiny Object or the Next Big Thing?
Event Recaps July 20, 2022Nikhil Lai from Forrester discussed the retail media landscape, detailing its potential role and value in a brand's marketing mix, and providing guidance on how brands can make the most of retail media by thinking and operating holistically and with a long-term outlook.
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Transforming Social Platforms into Launchpads
Event Recaps July 20, 2022Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising, citing that Chipotle "may well be the single-best brand at leveraging emerging social platforms and finding highly creative ways to use them for maximum impact."
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Across the Airwaves: A Journey Through Media’s Digital Transformation
Event Recaps July 19, 2022Google shared data-driven insights demonstrating the benefits of leveraging video.
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Advertising Winners and Losers: A Wall Street Perspective
Event Recaps July 19, 2022Laura Martin from Needham & Company shared analysis on ad-driven public companies in the streaming, content, and tech industries.
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ANA's Influencer Marketing Measurement Guidelines
Event Recaps July 19, 2022This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines. Learn how the new guidelines will help bring greater clarity and consistency to key performance metrics and engagement rate calculations across the major platforms used for influencer marketing.
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Denny’s Feeds a New Generation of Creators
Event Recaps July 19, 2022Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Destination: Metaverse
Event Recaps July 19, 2022Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.
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Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse
Event Recaps July 19, 2022Unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights, Miller Lite decided to turn to the virtual world, taking its first foray into the metaverse by launching The Meta Lite Bar.
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