Event Recaps
-
The Future of Measurement
Event Recaps June 15, 2022Analytic Partners SVP Mike Menkes and managing director of Australia Paul Sinkinson talked through the trends, innovations, and holistic measurement strategies that can tackle industry complexities and take businesses into the future.
view -
The Molson Coors Marketing Attribution Science Hub: A Journey to Agile Unified Measurement
Event Recaps June 15, 2022Molson Coors shared how it successfully developed a unified measurement solution that could perform near real-time analytics, inform future investment decisions, and better meet the data needs of its entire marketing team.
view -
Why Blindly Maximizing Attention Is Risky and How Brands Can Take a More Sophisticated Approach
Event Recaps June 15, 2022In this presentation, Adelaide CEO Marc Guldimann explored the practical applications of attention metrics and one of the trickiest nuances: whether attention should be an input to value calculations or an optimization goal in media buying.
view -
Driving Diverse Marketing Talent Through HBCU Partnerships
Event Recaps June 14, 2022Abbott and Fayetteville State University discussed how they are working together to inspire the next generation of diverse talent to join the marketing industry by bringing real world marketing challenges to HBCU students in the classroom.
view -
Moving Toward Hybrid with a Focus on DEI
Event Recaps June 14, 2022Reggie Willis from Ally explored how it is rethinking the way they ensure inclusivity as they move toward a more hybrid workforce.
view -
CTV, OTT, OLV, and You!
Event Recaps June 9, 2022This session explores the definitions and uses of Connected TV, Over The Top, and Online Video, along with use cases and measurement options.
view -
Evolving Acquisition to Transform List Growth
Event Recaps June 9, 2022Americares discussed how it improved its email acquisition numbers by joining a digital co-op created by AdvantageAI.
view -
The Art of Campaigns: Create Your Own Moment
Event Recaps June 9, 2022Disabled American Veterans shared various programs it’s deployed to drive revenue growth outside of typical fundraising moments.
view -
Think Global/Act Local: Latest Privacy and Marketing Updates from Across the Pond
Event Recaps June 8, 2022In this session, Reed Smith partners Gerry Stegmaier and Elle Todd presented about key recent developments impacting marketers in the EU and U.K. including the invalidation of IAB Europe's Transparency and Consent Framework (TCF) under GDPR and the implications for European digital marketing both short- and long-term.
view -
Challenges Facing Marketer-Driven Production: Talent, Crew, and Vendor Payments
Event Recaps June 7, 2022The TEAM Companies shared insights and tips for how marketers can better understand how to properly classify the status of certain employees and contract workers, be cognizant of applicable labor laws and union guidelines, and develop systems to avoid costly missteps when managing aspects of the creative supply chain.
view -
Discussion of the New 2022 SAG-AFTRA Commercials Contract Negotiations
Event Recaps June 7, 2022With negotiations on the new SAG-AFTRA Commercials Contract concluding on April 5 of 2022 and being approved by the union board on April 9, negotiators on the Joint Policy Committee side provided a breakdown of the key terms that marketers and agencies need to be aware of going into the new three-year deal.
view -
Retail Media 360
Event Recaps June 7, 2022Retail media is rapidly growing, offering opportunities for both retailers and advertisers. Retailers are eager to capture value from this high-margin new business, while advertisers are seeing tangible impact from this new channel. Boston Consulting Group (BCG) explored how the space is evolving, both from a retailer and a CPG perspective.
view -
Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact
Event Recaps June 7, 2022PepsiCo’s Julie Rubin shared the brand’s new approach to its retail media investments, outlining how it shifted its strategy, reorganized the retail media team, and ultimately used deep data analysis to develop a series of strategic pillars.
view -
Retail Media: From Checking It Out…to Check Out
Event Recaps June 7, 2022Kara Rousseau, Walmart Connect’s VP of Marketing, discussed how retail media is influencing everything from discovery straight to the check-out, allowing advertisers to measure upper funnel brand campaigns with lower funnel metrics, making every media moment a retail moment.
view -
Retail Media: What Is It and How Do You Use It?
Event Recaps June 7, 2022At a recent ANA 1-Day Conference, Stanley Black & Decker examined how advertising on retail media networks operates and how advertisers can take advantage of them.
view -
Transform Your Business with Retail Media
Event Recaps June 7, 2022As CPG brands look for ways to reach high-intent shoppers at the point of purchase, retail media can aid in creating significant value in acquisition and retention efforts for both the manufacturer and retailer.
view -
H&R Block Gives Female Athletes "A Fair Shot" at Brand Deals
Event Recaps June 6, 2022H&R Block strove to support female college athletes in their efforts to receive equitable sponsorship deals as part of the NCAA’s revised Name, Image, and Likeness (NIL) rules.
view -
The Basics of Influencer Marketing
Event Recaps June 6, 2022Amanda Sorenson of the agency Lytehouse shared some of the fundamentals of working with influencers, including how to select them and measure their performance.
view -
How to Speak Hispanic Regardless of Language
Event Recaps June 2, 2022There’s no one-size fits all approach to a group that encompasses nearly 20 percent of the U.S. population. In this session, the COCINA C-suite broke down misconceptions, viewing tendencies, language insights, and cultural connections for the fastest growing demographic on digital platforms.
view -
Keeping Culture Alive in a Virtual-First Workplace
Event Recaps June 2, 2022Jane Crisan, president and COO, and Joy McCammon, SVP of talent management, discussed how the agency is keeping their culture alive through "pop-up" offices, a reimagined Portland-based headquarters, and collaborative technology and tools.
view