Event Recaps
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Including “Attention” in the Media Measurement Stack
Event Recaps June 29, 2022Mars' Vidyotham Reddi shared why he and his brand are actively attempting to integrate attention into their holistic measurement stack. Reddi outlined why building a strategy around attention measurement is increasingly important for brands and how Mars has begun to innovate on this front.
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The ARF’s Perspective on Attention Metrics
Event Recaps June 29, 2022Paul Donato from the Advertising Research Foundation (ARF) explores both sides of the debate on the effectiveness of attention metrics, including whether it can serve as a primary or secondary currency, as well as connecting attention metrics to outcomes.
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AMP for Email — What You Need to Know
Event Recaps June 28, 2022At a meeting of the ANA Email Excellence Committee, a panel of experts discussed why AMP for Email, which enables new interactivity features in promotional email, has seen slow adoption rates since its launch, while also sharing predictions for the future of AMP for Email.
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How Purpose-Based Brands Outperform the Competition
Event Recaps June 28, 2022Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, outlined why it’s critical to consider the United Nation’s Sustainable Development Goals when developing a purpose strategy and how that strategy can drive service, business, and cultural innovation through what he calls a “virtuous cycle.”
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Responding to the Crisis in Ukraine: World Vision
Event Recaps June 28, 2022World Vision's Hilary Reynolds shared how her organization mobilized a multi-tiered, omnichannel campaign to promote its disaster relief efforts in Ukraine and surrounding nations. The aim was to provide critical resources to women and children displaced by the war.
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ASICS on Data and Loyalty
Event Recaps June 21, 2022Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
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Carl's Jr. and Hardee's Drive Value Through Rewards
Event Recaps June 21, 2022CKE Restaurants shared its approach to running loyalty programs for quick serve restaurants.
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Direct Mail and the Omnichannel Approaches of Nonprofits
Event Recaps June 17, 2022At a June 2022 ANA Half-Day conference, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.
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Driving Response: How One Insurer Beat Their Control Using Behavioral Science
Event Recaps June 17, 2022Nancy Harhut, co-founder and chief creative officer at HBT Marketing, and Beth Hulsizer, assistant director of acquisition marketing at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.
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How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact
Event Recaps June 17, 2022According to the United States Postal Service (USPS), consumers are ready for more seamless experiences across every interaction with a brand. In this video, learn how the USPS is well-poised to support these experiences thanks to a variety of new innovations with the mail.
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Smart Strategy for a Smart Skincare Line
Event Recaps June 17, 2022Skincare brand PMD Beauty uses storytelling to forge an emotional connection with its mostly millennial audience through direct mail, while integrating technology to lend impact to its unique selling proposition.
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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers
Event Recaps June 17, 2022Millennials make up the largest consumer market and possess the most purchasing power. In this session, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.
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Diageo Helps Shoppers Navigate How Spirits Fit into Emerging Mindful Lifestyles
Event Recaps June 16, 2022Liquor manufacturer Diageo promoted its products as a welcome part of a mindful lifestyle.
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Improving PC Shopping Through In-Store Digital Transformation
Event Recaps June 16, 2022Intel created an in-store experience to show PC shoppers, and especially gamers, how the hardware specs associated with different computer models translated to actual performance.
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Trends in the Data Science Job Market and What Employers Want
Event Recaps June 16, 2022Speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.
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Are You Ready for What's Next?
Event Recaps June 15, 2022Heather O'Shea at Snap Inc. and John Puhl at Nielsen demonstrated how marketers can accurately capture the impact of augmented reality (AR) as its own entity in MMM and shared how AR can fit into a marketing strategy for brand building and sales effectiveness.
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Building a Meaningful Measurement Plan
Event Recaps June 15, 2022Bloomin’ Brands offered advice for pursuing a sound measurement strategy.
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Future Forces
Event Recaps June 15, 2022Faith Popcorn's BrainReserve explored three forces that will impact businesses now and in the future.
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How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame
Event Recaps June 15, 2022Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.
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Live Social Commerce: A 25-Minute Brand Expression Driving Long-Term ROI
Event Recaps June 15, 2022Representatives from Petco and Horizon Media explained how the pet health and wellness company became a first-mover and innovator with a test-and-learn mindset in the livestream shopping space.
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