The Power of Supplier Diversity

Supplier diversity is part of the “trifecta,” alongside diversity and inclusion and multicultural marketing. According to a recent ANA report, 75 percent of members have a supplier diversity strategy for the organization overall; 40 percent have a supplier diversity strategy specifically for marketing/advertising. This report is unique given its perspective on marketing, which may be the last uncharted territory for supplier diversity professionals. It provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.