Event Recaps
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From Fragmented to Future-Ready: How Bayer Unified Its Data and Measurement to Drive Marketing Growth
Event Recaps August 17, 2025In this session, Bayer shared how they partnered with TransUnion to integrate identity-powered data, Media Mix Modeling, Multi-Touch Attribution, and experimentation into a cohesive system — enabling a holistic view of performance across channels and regions.
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Streaming Success: What Gamerhood Teaches Us About Modern Engagement
Event Recaps August 17, 2025During a session at an August 2025 meeting of the ANA’s Content Marketing Committee, insurance provider State Farm discussed its effort to engage gen Z and learnings from that undertaking.
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Transparency Working Group Update and Discussion
Event Recaps August 17, 2025In this session, Michael Therrian, Director, Content, Global Strategic Solutions at Kyndryl and AI Marketing Task Force leader, provided an update on the Transparency Working Group.
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Crafting the Marketing Story through Data
Event Recaps August 16, 2025Learn how Delta Air Lines utilizes the power of data to deliver insights that shape Marketing strategy and illustrate how Marketing delivers on Enterprise business goals.
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Plan Now, Win Later: Overcoming Economic Uncertainty with AI-Powered Data
Event Recaps August 15, 2025Marketers today face a self-fulfilling prophecy: they hesitate to invest because they're unsure where consumers will spend — and consumers, in turn, pull back. But smart marketers know how to break the cycle: with real-time, predictive data that finds consumers who are still spending.
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Cecilia Dones of 3 Standard Deviations Discusses AI in Measurement
Event Recaps August 14, 2025During a session at a July 2025 ANA Measurement and Accountability Committee meeting, 3 Standard Deviations discussed best practices for using AI tools in measurement.
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Future-Proofing Nonprofit Digital Infrastructure in a Shifting Privacy Landscape
Event Recaps August 14, 2025Elyse Wallnutt, founder and principal at Agility Lab Consulting, provided a clear understanding of global privacy trends and how they may impact nonprofit data strategy at a high level. Wallnutt also shared a practical checklist and insights to build awareness and review current data tools from a risk perspective to increase effectiveness in marketing and fundraising.
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PMG Advances Sponsorships with New Measurement Framework
Event Recaps August 14, 2025During a session at a July 2025 ANA Measurement and Accountability Committee meeting, PMG discussed the measurement framework that it uses to advance its sponsorships.
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A Threefold Approach to Modern Cross-Channel Measurement
Event Recaps August 13, 2025During a session held at a July 2025 meeting of the ANA’s MarTech Committee, Jessica Nachtigall of Jellyfish proposed a three-layered method to modern cross-channel measurement — a method comprised of cross-channel attribution efforts, modern marketing mix modeling, and experimentation.
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How NMDP Uses Storytelling and Strategy to Drive Life-Saving Action
Event Recaps August 12, 2025The National Marrow Donor Program (NMDP) explored how emotionally resonant storytelling can be transformed into data-driven strategy to boost donor conversion, optimize targeting, and drive measurable outcomes in lifesaving campaigns.
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MarTech Leaders From JellyFish, SAS, Snowflake Lead Cross-Channel Measurement Roundtable
Event Recaps August 12, 2025Marketing technology leaders engaged in roundtable discussions about real-world implementation challenges in cross-channel measurement, revealing organizational barriers often outweigh technical challenges and sharing practical insights from their current measurement journeys.
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Audacy’s Guide to Maximizing Brand Partnerships in Podcasting
Event Recaps August 11, 2025Leah Reis-Dennis, head of podcasts at Audacy, and Kaelyn Moore, host of popular true crime podcast Heart Starts Pounding, gave a comprehensive overview of the audience engagement opportunity that exists for brands when partnering with podcasts, sharing data, best practices, and their own perspective on how to succeed.
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How Pernod Ricard Optimized A&P Spend
Event Recaps August 11, 2025Pernod Ricard USA shared how its marketing and media teams collaborated to optimize A&P (advertising and promotion) spend across brands and touchpoints. By aligning creative strategy with media performance data, the team unlocked scalable growth, improved ROI, and developed best practices for campaign consistency, asset design, and brand prioritization.
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How Johnson Controls is Creating Quick Wins with AI
Event Recaps August 10, 2025Chris Bontempo, CMO at Johnson Controls, shared key areas where his organization is leveraging AI to transform its approach to marketing and generate new paths to business growth.
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Overview of the Current Data Privacy Landscape
Event Recaps August 10, 2025With over 19 state laws in place and a potential new federal privacy law ahead, what do nonprofits and companies need to know now to protect donor privacy and meet public expectations? In this session, get a quick overview of the current landscape and areas of concern for nonprofit marketing and data protection.
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Prudential Financial Brings Neuroscience into Marketing Strategies
Event Recaps August 10, 2025During a session at a July 2025 ANA Relationship Marketing Committee meeting, Prudential Financial discussed using neuroscience to understand best marketing strategies.
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Edelman Advisory Services Talks AI Tools and Capabilities That Companies May Already Have
Event Recaps August 9, 2025During a session at a July 2025 ANA Relationship Marketing Committee meeting, Edelman Advisory Services discussed the available AI tools that companies, whether they already have them or not, must start implementing.
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Reflections on Women's Aging Journey: A 2025 AARP Mirror/Mirror Study on Authenticity and Representation
Event Recaps August 9, 2025In this session, AARP unpacked findings from its latest Mirror/Mirror study exploring women’s journey to authenticity on age, aging, and media representation – amplifying women’s experiences and calls for age-inclusive portrayals and comprehensive support.
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How Democracy Clothing Targets Gen X Women with Creator Content
Event Recaps August 8, 2025Democracy Clothing, a denim brand for women, shares its experience targeting the gen X demographic on social media.
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How Zoetis Used Brand to Build a Stronger Bond with Its Customers
Event Recaps August 8, 2025Facing a series of challenges, Zoetis redefined its brand around emotional connection with its core audience — livestock producers. By shifting from product-focused messaging to a purpose-driven platform, Zoetis launched heartfelt campaigns that resonated deeply with customers.
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