Event Recaps
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How Zoetis Used Brand to Build a Stronger Bond with Its Customers
Event Recaps August 8, 2025Facing a series of challenges, Zoetis redefined its brand around emotional connection with its core audience — livestock producers. By shifting from product-focused messaging to a purpose-driven platform, Zoetis launched heartfelt campaigns that resonated deeply with customers.
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Jack in the Box Shares How It Brought Social Media In-House
Event Recaps August 8, 2025Jack in the Box shares its journey of assessing the viability of and ultimately adopting an in-house model for the creation of its social media content.
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How Honda Is Striking the Right Chord with Gen Z Consumers
Event Recaps August 7, 2025Honda, in partnership with multicultural agency Orci, shared how it reinvented its music platform, Honda Stage, to authentically connect with gen Z. Rather than interrupting audiences, the brand focused on amplifying emerging musical talent — resulting in measurable engagement gains and renewed cultural relevance.
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How Mack Trucks Drove Brand Love with a Bulldog
Event Recaps August 6, 2025Mack Trucks shared how it shifted its marketing strategy from product-focused messaging to emotionally driven storytelling, aiming to deepen its connection with truck drivers and fleet managers.
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How NBC Sports Won the NFL’s Opening Weekend with Influencers
Event Recaps August 6, 2025With its “Transcontinental Tailgate” campaign, NBC Sports partnered with a diverse mix of influencers, sending them to three NFL games in four days to produce original content and collaborate with the network’s own social media team.
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New Balance Stands Out with "Grey Days" Campaign
Event Recaps August 6, 2025During a session at the 2025 ANA Digital and Social Media Conference, New Balance and agency partner American Haiku discussed its latest “Grey Days” campaign.
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Space Advertising: The Final Frontier
Event Recaps August 6, 2025“Space advertising” represents the literal and figurative last frontier. This session looked at outer-space advertising as a seductive blend of global spectacle and brand differentiation, counter-balanced by regulatory complexity, operational risk, and ethical headwinds.
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These Tips from Omnisend Will Supercharge Your Automated Messaging Efforts
Event Recaps August 6, 2025Omisend’s Greg Zakowics shared some data on how automated email and SMS communications are significantly outperforming standard campaigns and provided some tips for how marketers can maximize their own efforts with these tactics.
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How poppi is Taking Over Its Category with a Digital-First Mindset
Event Recaps August 5, 2025Allison Ellsworth, co-founder and chief brand officer at poppi, shares how her brand is redefining soda and taking over a competitive category using a digital-first strategy that leans into culture.
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Aubrey Miller-Schmidt from Main Street America Insurance Shares AI Email Tips
Event Recaps July 29, 2025Aubrey Miller-Schmidt, a seasoned email marketer, shared a candid and practical perspective on using AI to write marketing emails.
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BASE1 and SAP Emarsys Show How to Build a Better Data Strategy
Event Recaps July 29, 2025SAP Emarsys and BASE1 explored how brands can prepare for AI-powered customer engagement by first building a strong data foundation.
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How Mischief Builds Breakthrough Work Between Brands and In-House Teams
Event Recaps July 29, 2025Creative agency, Mischief, outlined five principles for unlocking creative synergy between agencies and in-house teams.
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This Agency Explains How to Build Brand Beacons
Event Recaps July 27, 2025During a session at a June 2025 joint Brand Purpose and Relationship Marketing Committee meeting, YARD NYC identified four qualities that make brands “beacons,” which shine a light forward in culture and illuminate a new path for consumers.
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United Way Discusses Its Brand Refresh
Event Recaps July 27, 2025During a session at a June 2025 joint Brand Purpose and Relationship Marketing Committee meeting, United Way discussed its brand strategy refresh.
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Center Stage: AI’s Role in the Engagement Era
Event Recaps July 24, 2025We’ve entered the Engagement Era — a time when customer expectations for relevance, speed, and consistency have never been higher. In this session, Andy Simmons from SAP Emarsys explored the pivotal role of AI in meeting these expectations and scaling omnichannel engagement.
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Enhancing Community Health — A Commitment to Excellence by Texas Children’s Hospital
Event Recaps July 24, 2025This session highlighted how strategic partnerships, culturally responsive care, and focused community outreach are driving improved health outcomes and advancing long-term well-being in underserved communities.
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Flavor, Family, and Representation: Church’s Texas Chicken’s Recipe for Inclusive Growth
Event Recaps July 24, 2025This session explored how Church’s Texas Chicken, in collaboration with its marketing partners, has leaned into culturally resonant storytelling and community-rooted campaigns to build brand loyalty across diverse audiences.
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Northwestern Study Finds Enthusiasm, Gaps in Gen AI Use
Event Recaps July 24, 2025Northwestern University explored the integration of generative AI within marketing teams, drawing upon empirical research, including surveys, interviews, and case studies conducted within its research center.
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Rocket Mortgage’s Creative Overhaul: Rebuilding a Brand from the Ground Up
Event Recaps July 23, 2025Rocket Mortgage shared how it rebuilt its brand identity and internal creative model to better connect with consumers emotionally, unify its message, and deliver impact across every touchpoint.
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How California Pizza Kitchen Turned a Viral Mistake into a Brand Reinvention
Event Recaps July 22, 2025California Pizza Kitchen reignited cultural relevance by embracing a viral mistake with humor, humility, and humanity.
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