Event Recaps
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Therabody's Holiday Creator Strategy
Event Recaps July 22, 2025Therabody's holiday influencer campaign with Digital Voices generated 3 million impressions — 72 percent above target — and achieved 20.5 percent purchase intent comments by partnering with diverse creators including influencers 60 years of age and older to position wellness as a necessity, not luxury.
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e.l.f. Shares Three Tips for Going Viral
Event Recaps July 20, 2025During a session at the 2025 ANA Digital and Social Media Conference, e.l.f. and its agency partner Movers+Shakers shared three tips for how to go viral.
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This Law Firm Gives an Update on 2025 SAG-AFTRA Commercials Contracts
Event Recaps July 20, 2025During a session at a June 2025 ANA Production Management Committee meeting, DLA Piper gave a brief overview of what was changed during the 2025 SAG-AFTRA collective bargaining agreement for commercials contracts.
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From Social to CTV: How Consumr.ai and Strategus Are Using AI to Unlock Walled Garden Audiences and Activate Them on CTV
Event Recaps July 18, 2025This panel uncovered how brands can now bridge two of the most important media platforms today — social and CTV — identifying high-intent audiences previously hidden behind walled gardens and activating them on CTV.
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How Dr Pepper Is Winning the Next Generation
Event Recaps July 18, 2025This session showcased how a 139-year-old flavor icon is staying wildly relevant — in your fridge, on your FYP, in your DMs, and beyond. From TikTok triumphs to unexpected flavor drops, you’ll hear how Dr Pepper is growing its fanbase by tapping into community, culture, and curiosity.
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Purpose Meets Parody: How La-Z-Boy Is Leaning Back to Stand Out
Event Recaps July 18, 2025In this session, La-Z-Boy unpacked how it’s traded trend chasing for timelessness with creator-led storytelling that’s getting new generations to put their feet up.
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DUDE Wipes Abides by TikTok
Event Recaps July 17, 2025DUDE Wipes achieved seven-figure monthly sales on TikTok Shop by building a network of more than 14,000 unpaid affiliates, running more than 50 hours of weekly livestreams, and prioritizing authentic engagement over polished content.
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No Logo, No Team, No Problem: How San Diego FC Launched a Brand Strategy Hinged on Community
Event Recaps July 17, 2025In this session, hear how San Diego's new MLS team was launched without revealing the name, logo, or details, while generating excitement and engagement. The campaign ignited a community-driven movement that had SDFC’s fanbase gearing up for the launch before it officially took place.
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System1: Unlocking Creative Effectiveness Through Emotional Measurement
Event Recaps July 17, 2025System1 shared how its brand uses emotional measurement to evaluate ad effectiveness and unlock creative that drives both short-term sales and long-term brand growth.
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A Kimberly-Clark Leader's Journey from Marketing Campaigns to IT Command
Event Recaps July 16, 2025Lauren Martinez from Kimberly-Clark shared her personal journey from campaign execution to IT leadership, revealing the mindset shifts, skills development, and relationship-building strategies needed to successfully transition between marketing and technology functions in today's integrated business environment.
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Building the Plane While Flying: Navigating Creative Production in a Fast-Growing Brand
Event Recaps July 16, 2025During a session at a June 2025 meeting of the ANA’s Production Management Committee, Alexis Jones, director of creative production at Odele, shared her experience with getting the most out of her modestly sized in-house creative team.
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Integrating Marketing and Media Strategically
Event Recaps July 16, 2025During a session at a June 2025 ANA Members-Only Conference, Nick Jezarian, formerly of KraftHeinz, advocated for a closer working relationship between marketing and media and, more specifically, for a more strategic role for media within the marketing ecosystem.
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How Johnson Controls Is Reimagining Marketing in the Age of Smart Infrastructure
Event Recaps July 15, 2025Johnson Controls shared how it’s using AI to modernize marketing, enhance demand generation, and scale personalized engagement across long sales cycles in the smart infrastructure space.
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Spencer Stuart: The Future of Marketing Leadership is Evolving, Not Disappearing
Event Recaps July 15, 2025Spencer Stuart explored how the role of the CMO and marketing leadership is evolving across industries and how this shift can be a growth, talent development, and influence engine across the C-suite.
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This Data Shows How Gen Alpha Will Upend Marketing
Event Recaps July 15, 2025Paramount+’s Dave Perry and Razorfish’s Dani Mariano shared key findings from research their organizations conducted surveying more than 60,000 members of gen Alpha, highlighting what the insights mean for gen Alpha and the future of marketing.
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Synchronicity, Blueprint Inc., Audience Point, and ETS on Reclaiming the Value of Email
Event Recaps July 14, 2025In a panel led by Synchronicity Marketing’s Karen Talavera, experts from Marigold, Blueprint.Inc, AudiencePoint, and ETS tackled the complexities of email deliverability, engagement, and attribution — and how marketers can regain control over these critical channels.
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American Express’s Guide to Innovating Direct Mail
Event Recaps July 11, 2025During a session at a June 2025 ANA Data and Direct Marketing Committee meeting, American Express and RAPP discussed their blueprint for innovating direct mail.
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Seyfarth Shaw LLP Shares Tips for Navigating Advertising Claims
Event Recaps July 11, 2025During a session at a June 2025 ANA 1-Day Conference, Seyfarth Shaw LLP discussed advertising claims and best practices to avoid becoming the target of legal or regulatory action.
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This Consumer Insights Provider Discusses How to Leverage AI-Powered Predictive Modeling
Event Recaps July 11, 2025Resonate's David Huffman explored how AI-powered custom data modeling can be used to optimize conversion through multichannel applications, including direct marketing.
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Progressive’s Three Tips for Enhancing Your In-House Agency
Event Recaps July 10, 2025During a session at the ANA’s 2025 In-House Agency Conference, Progressive’s Matt Dillon shared three tips for enhancing in-house teams, addressing the use of AI, external agencies, and media.
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